19:30 MODEL MANAGEMENT MODEL GUIDE
19 30 MODEL MANAGEMENT  MODEL GUIDE
; 19:30 MODEL MANAGEMENT WE LCOME TO THE AGEN CY!! Welcome to 19:30 MODEL MANAGEMENT! We are pleased to be representing you as model and look forward to developing and managing your professional modeling career. As part of the 19:30 family we can guarantee our undivided attention to your needs as a model steering you in the direction toward a successful career. This booklet we have created will help jump-start your representation equipping you with some basic knowledge of 19:30 Model Management, what to expect, helpful tools, as well as the modeling industry it self. Operating as a boutique agency has allowed us to adopt a “family oriented” approach to representing and managing our models. The one on one relationship our booking agents have with our models are like no other within the industry. We are attentive, thorough, and over all believe in every single model we represent. 19:30 Model Management has no favorites. Everyone is considered family! Remember, 19:30 has an open door policy. Whenever you have a concern or issue related to your representation, bookings, or anything we can assist you with in the modeling industry we are here and happy to help! Again, welcome to the family! NOW LETS GET TO WORK!!! 2
   19 30 MODEL MANAGEMENT  WE LCOME TO THE AGEN CY   Welcome to 19 30 MODEL MANAGEMENT  We are pleased to be representing ...
; 19:30 MODEL MANAGEMENT 19:30 MODEL MANAGEMENT As the mother agency As the Mother-Agent, we are responsible for the development and career guidance of your modeling career. This will include education about the business, assistance with the grooming and marketing, and placement in other markets besides our own that you wishes to pursue. During your development we have found that establishing a strong working relationship with you is very important. As this business can be very difficult for you, establishing a good model and agent relationship in order to provide a hands-on career development program with long-term strategy planned in the initial stages is what we strive for. Something that is quite frequently easily lost with larger agencies and our society’s fast pace. This special strategy is tailored to each model specifically. This, in turn, creates an understanding of what can be expected from 19:30 Model Management as your mother agency working with each you to take their career to the level you wish to pursue. New faces process When are signed as a new model with 19:30 Model Management as the Mother Agent, the new faces procedure usually begins with Polaroid’s or home snapshots taken to give an initial indication of the impact he/she have on film and other physical areas that might need some improvement. For the next couple of weeks, the staff will brainstorm to review and assess each model’s strengths and limitations in order to Sed et tellus at quam sagittis pharetra. individually consider the best way to package and promote them. Donec faucibus sagittis justo. It never fails to amaze us how models go from being totally “green” to “being ready” to actually give it a shot in a very short time. Sometimes new models come seeming shy or withdrawn, and although nothing special, once in front of the camera and with a little coaching their natural projection is amazing! It is a special (something) when they achieve that level of being comfortable with themselves. This is a huge edge when going into a very competitive and demanding business. Others take a little more time and need to be nurtured to a level where the process can grow and prosper. The next process we will do is to try to arrange some sort of professional photographic testing. A model will test many times in their career, especially in the first year. We compare it to riding a bicycle. The more times you ride, the better you become. After a good testing has been completed we will need to make a “Composite Card”. This composite card (a model’s business card) will then be submitted along with copies of the model’s book, or through personal interviews with our clients. In addition, throughout the year, we are constantly marketing developed models to other agencies worldwide when the model is ready, that share our philosophy of being an approachable, honest and reputable agency. 3
   19 30 MODEL MANAGEMENT  19 30 MODEL MANAGEMENT As the mother agency As the Mother-Agent, we are responsible for the dev...
; 19:30 MODEL MANAGEMENT Sometimes this process moves quickly and sometimes it takes time, and patience becomes a very necessary part of the team effort. On average a New Face can take up to two years to test the market. Education School is always a consideration regardless of age. Those in school are encouraged to work around their education and time is permitted for that. If such work does arise that would dictate an absence from school, the decision is a joint one between all parties. 19:30 Model Management is very supportive to higher education, which is not always the norm in our industry. Off-peak time While we are working to promote our new models we need them to constantly keep themselves ready to work. Time should be spent keeping your bodies in the best shape possible, and keeping your skin as clean as possible when castings or bookings are slow. During this time we will make ourselves available to listen to any concerns whether personal or professional to ensure that newer models do not get lost in the “crowd”. Our office remains relatively small and has a close-knit family type atmosphere. Our models tell us constantly how nice we are to work with and what a pleasure it is to be spoken to in a friendly manner rather than the usual impersonal attitude that they often have to deal with. What you can do Learning and Listening is very important. We need to know your limitations and your expectations and you need to know ours. Without this important communication, neither of us will have a good experience together. Prepare yourselves and your family for what may lay ahead. Educate those around you that are important and dismiss opinions from those who really do not know. We have found that everyone has an opinion, but few understand the business and what it really takes to succeed. Communicate your questions and concerns to us so that we can clarify them in a more realistic sense. Even though we will try to keep the costs as low as possible, there still are costs. We encourage you to save and participate in these costs, which can include travel expenses, and material costs for cards and testing. All of us look forward to the start of what will hopefully be a wonderful experience for you. 4
   19 30 MODEL MANAGEMENT  Sometimes this process moves quickly and sometimes it takes time, and patience becomes a very n...
; 19:30 MODEL MANAGEMENT IMPORTAN T THINGS YOU SHOULD KNOW Modeling is a business, pure and simple. It can be great fun, but professional photographers, art directors, casting directors, and videographers are in the business of creating images for a profit. Their time is money, and so is yours. Treat these professionals, as you would expect to be treated when it comes to time. Don't waste their time by not being punctual or ready to work at the scheduled start time. The most beautiful model in the world will run out of work if she constantly wastes people's time by being late, (or not showing at all), or by not being prepared to work. G ood W ork Eth i c: Experienced models know that there is not a steady stream of work at all times. By being aggressive with your self-promotion and focusing on continually marketing your skills, you can create more work opportunities. When work opportunities arise, be prepared to do your best. Imagi na tion : Use your unique look and thoughts to create something that makes you special. There are a million pretty faces out there, but if you offer a unique look or attitude, you can create a demand for your services. Collaborate with your photographers to come up with something really special that just screams who you are. N et wor ki ng S k ill s: All good business people create networks of clients that are constantly growing. Of the clients you work with, ask them for referrals to other opportunities directing them toward your agency to book you. And if a client was referred to you, always let them know who referred them and that you are an agency represented model. The common networking rule of thumb is that for every satisfied client you have they, in turn, will tell 2-5 others about you and the agency, but for every dissatisfied client, 10 potential new clients will hear the bad news. Never burn your bridges with clients. You may not want to work with them any more, and that is fine, but never, never be rude or unprofessional. It only harms yourself. Always make it a goal to either work a number of times with a client or get referrals to others from them. Work makes work in this business. Di sc ipli ne : Be prepared for work. Develop the discipline to keep your valuable assets, (smile, face, figure, or what ever else you model), in good shape. Have your portfolio ready when you get a go-see, (interview or test shoot), and have your promotional materials, (headshots, comp cards), ready for any potential interview or marketing opportunity. This chance may not come around again. Have the discipline to be a go-getter, not a wanna-be. Pe rsi ste n ce : Successful models are made, not born. They work at all aspects of what they do and they do not stop because of a few setbacks. They are determined to accomplish a goal and they are not easily stopped by petty excuses or fears of the unknown. 5
   19 30 MODEL MANAGEMENT  IMPORTAN T THINGS YOU SHOULD KNOW  Modeling is a business, pure and simple. It can be great fun...
; 19:30 MODEL MANAGEMENT Technical Modeling & Posing Tips • Maintain a good posture. Relax but don't slouch. Hold your back straight and head high - it generally makes you appear younger, stronger, and more upbeat. • Don't hold your breath. If you are too hot or cold, need water, need a break, etc., don't wait let someone know. Any appreciable discomfort would show on the photos. • Keep most of your weight on one leg. This makes your body put your back muscles to good use naturally, resulting in a more flattering appearance. • If you are sitting down, rest your weight on the back of left or right thigh rather than evenly distributed - the thighs will look slimmer and more natural. • Get into the rhythm of the shoot. The camera clicks and the lights go off. A moment afte r that point you change your pose or expression somewhat for the next shot. It is also a good idea to blink at this time to keep your eyes moist and reduce the chance that you'll blink during the shot. Then the cycle repeats. • Look away from the lens (often, slightly above and to the side) to capture your inner feeling or state of mind. Look into the lens to convey something directly to your viewer. • Avoid defensive body language - crossing your body with your hands, clenching fists, looking downwards (relative to the lens). • Conversely, avoid a canned smile. A portrait does not need a smile to be flattering. A real smile is one you can't help, because of what's in you or around you. • Surrender your outer self to the inner feeling or message you are trying to sell - otherwise an empty, pointless gaze and posture will be immediately apparent to anybody who cares to really look at your photo. • It is the lesser evil to forget many of these suggestions than to look stiff and uncomfortable trying to follow every last one of them from the get-go. Like everything else, modeling skills that make you look your best and enable you to consistently make strong images, come with practice. 6
   19 30 MODEL MANAGEMENT  Technical Modeling   Posing Tips      Maintain a good posture. Relax but don t slouch. Hold you...
; 19:30 MODEL MANAGEMENT ESSENTIAL FACIAL EXPRESSIONS FOR PHOTO SHOOTS Much of the attention in modeling is given to the way a model poses and dresses. Yet, little or no attention is given to facial expressions. Expressions will make or break a photo shoot. Photos will be soulless and tell nothing. It is a given that every model has a couple of expressions, which he/she is good at, up their sleeve. That way it gives character and meaning to photos. Within the next few pages are descriptions of some of the very basic facial expressions, which models should attempt to capture in order to have a full photo session. 7
   19 30 MODEL MANAGEMENT  ESSENTIAL FACIAL EXPRESSIONS FOR PHOTO SHOOTS Much of the attention in modeling is given to the...
; 19:30 MODEL MANAGEMENT DAY DREAMING AND FANTASIZING This is a pensive mood in which you dream about your aspirations, nostalgic moments and sentimental places. Your facial expressions should be calm and relaxed. 8
   19 30 MODEL MANAGEMENT  DAY DREAMING AND FANTASIZING This is a pensive mood in which you dream about your aspirations, ...
; 19:30 MODEL MANAGEMENT HAPPINESS This should be a straightforward and easy emotion to get across in your photos. Think of enjoyable moments with your family and friends, or funny situations that keep bringing a smile on your face. 9
   19 30 MODEL MANAGEMENT  HAPPINESS  This should be a straightforward and easy emotion to get across in your photos. Thin...
; 19:30 MODEL MANAGEMENT FUN AND FRESS SPIRITED Expressions should reflect a sense of happiness and carefree. 10
   19 30 MODEL MANAGEMENT  FUN AND FRESS SPIRITED Expressions should reflect a sense of happiness and carefree.  10
; 19:30 MODEL MANAGEMENT SENSUAL AND SEDUCTIVE For many models it comes naturally while others have to put more work in it. Most of the expressions should be transmitted through the eyes and the tilting of the head. Your facial expression should hint sensual. 11
   19 30 MODEL MANAGEMENT  SENSUAL AND SEDUCTIVE For many models it comes naturally while others have to put more work in ...