Cultural dierences in a global economy have become increasingly im-
portant to multinational corporations, especially with expats desiring
to understand and respond to those from a totally dierent culture. As
our world becomes more interdependent, cross-cultural coaching has
become more important and as a result is being embraced globally.
Stimulation comes in the form of text messages, email, social media,
Internet, video walls, billboards, advertising, newspapers, magazines, 300
cable TV stations, DVDs, video games, e-mail, random ambient noise,
music, radio, cell phones, movie downloads, millions of apps and so on.
For the most part when stimuli bombard us, the advertising messages tell
us to buy, do, or to go somewhere. e messages indicate that we would
be happier and our lives would denitely improve if we did something
dierent from our current behaviors. is is the reality of the twen-
ty-rst century the world in which we live, and the pace of change will
only increase. e world has changed and is in a constant state of ux.
In addition to the constant barrage of stimuli, we also must contend with
task-saturated lives in which responses are expected instantaneously,
and there is minimal time available to make decisions and choices. All of
this scarcity of time creates pressure and with higher expectations comes
stress. With stress emanates confusion, doubt, uncertainty, and a certain
amount of anxiety. If you are juggling multiple tasks, trying to get more
done than seems possible, and are faced with decisions you don’t feel
condent making, you are not alone. Pressure. Expectations. Decisions.
Make the right decision! Don’t make a mistake! Everyone is watching.
Seize the moment, brand yourself, take a “sele,” post it, be socially savvy!
Every moment counts…Expectations matter…they are waiting!
Many people secretly think, “I don’t know what I want…and if I did
know, would it matter? Could I really have my life be the way I want?”
Concerns swirl around in questioning minds, “What job should/could
I do? Where should I live? Where do I t? Who is the right match for
me…who could love me? Am I kidding myself? I’m not perfect… Is there