WHAT STREETVELODROME OFFERS Partnership Opportunities Three tiers of brand partnership from title partners to official product suppliers 40 Live Event Activation Days held nationally with free spectator and active participation Commercial Rights brand awareness engagement product placement and retail Major Cycle Shows Brand presence at the three major cycle shows in the UK CSR A nationwide outreach programme for primary schools PR Comms Local national coverage across traditional digital channels Data capture All active participants Plus additional data capture CRM share Employee Customer Benefits Priority race entries and discounts on retail merchandise Corporate Corporate challenge events plus VIP hospitality at each Series event Host Partners Bring all the theatre and drama of Olympic style pursuit racing to your local community
WHAT STREETVELODROME OFFERS                                           Partnership Opportunities  Three tiers of brand part...
The Concept It is the World s most accessible cycle sport It uses an innovative pop up velodrome with dramatic banked corners It creates free access to cycle sport right in the heart of the community What it Delivers Its more accessible for harder to reach groups than traditional cycle sport Its exciting and entertaining specifically devised to appeal to new audiences It s a social media platform for effective delivery to key market sectors It s a televised series enabling communication to a global audience Its Unique Benefits It s a self contained event with little or no impact on local infrastructure It removes all the usual barriers to participation in cycle sport It delivers a robust out reach programme within the communities it visits It creates direct elite sport engagement which energises the grass roots
The Concept It is the World   s most accessible cycle sport. It uses an innovative pop up velodrome with dramatic banked c...
Our core vision is to make being active by cycling more accessible For that reason taking part in StreetVelodrome events is always free including free equipment loan and pro rider coaching We re different we re challenging the rules We re redefining the gateway to being active through cycling By being different we create a unique brand visibility We encourage engagement by bringing sporting theatre to the people We generate pride in success We connect through people s sporting passion and imagination WE RE PART OF A GROWING MOVEMENT We re delivering a new vision of an active nation Accessible fun exciting and free Our vision of getting more people active is aligned with the Department of Culture Media Sport s new sporting strategy for an active nation We enable our partners to engage with elite sport yet still energise change at the grass roots We influence perception of our partners by showing how they support what their customers love and the communities they live in We are able to influence future behaviour change by offering a different perspective We create unique customer and employee engagement through multiple channels We build trust by reaching out through cycling and cycle sport generating the positive social impact that brings
Our core vision is to make being active by cycling more accessible. For that reason taking part in StreetVelodrome events ...
We promote greater female participation in cycle sport through targeted social media content and our female pro rider ambassador roles in support of Sport England s This Girl Can campaign We promote elite women s cycle sport through our unique sporting format which showcases female cycle sport on an equal basis to the male category We recognise and accept our role in promoting the clean sport message to help prevent the undermining of sport s positive social impact caused by doping To this end we have worked in partnership with UKAD to publish our Clean Sport Commitment We support UKAD s 100 Me campaign messaging targeted at young people at the start of their cycle sport journey The Cycling Futures campaign sets out to encourage greater access to cycling at primary school level At each round of the Series we create inspirational experiences for Key Stage 1 2 class groups We provide free national curriculum resource packs with a cycling context to help teachers to bring the be active through cycling message back to the classroom
We promote greater female participation in cycle sport through targeted social media content and our female pro rider amba...
It s a televised tour creating a celebration of accessible cycle sport right across the UK It brings the theatre of Olympic style pursuit racing right in the heart of the community The SuperFinals are the climax to the Series held at an iconic venue in a major city centre Events consist of three days featuring schools general public and elite rider action Regional Pro Teams compete in the elite series representing the places the tour visits For amateurs taking part its always free with free equipment loan and coaching provided The best amateurs are then invited to race at the SuperFinals and to represent their region Amateur riders winning gold at the SuperFinals are crowned the National Champions Each event is supported by the Kids Series 3 11 years NexGen Series 12 15 years
It   s a televised tour creating a celebration of accessible cycle sport right across the UK. It brings the theatre of Oly...
Three days of accessible cycle sport right in the heart of the community
Three days of accessible cycle sport right in the heart of the community
CYCLING FUTURES DAY Media call official opening Live MC presentation VIP Special guest appearance Home Team Pro Team appearance Pro Rider coaching all equipment provided Local schools out reach programme with on track coaching by the Pro Riders Plus free cycling related schools resource packs for teachers Exclusive sessions for Brand Partners and their corporate partners 8 hours operational time
CYCLING FUTURES DAY                                        Media call   official opening Live MC presentation VIP   Specia...
PUBLIC ACCESS DAY Home Team Pro Team coaching on track Free public access Free equipment loan Live MC presentation Pro Rider demos No pre booking necessary just Come Try It No age limits A flexible programme to accommodate Host Partner s specific requirements 8 hours operational time Medals and prizes available Fun competitions challenges
PUBLIC ACCESS DAY                                                  Home Team    Pro Team coaching on track. Free public ac...
RACE DAY Full race day programme Filmed for broadcast Free to spectators Corporate hospitality VIP viewing throughout the day An action packed race day schedule 9am Amateur Qualifying 11am NexGen Qualifying 12pm ProTeam Qualifying 1pm Kids Series Sharks v Tigers 2pm The StreetVelodrome Series National Pop up Track Pursuit Racing Championship Amateur Riders NexGen Pro Series Podium celebrations
RACE DAY                      Full race day programme Filmed for broadcast Free to spectators Corporate hospitality   VIP ...
We have built a diverse range of opportunities within the StreetVelodrome proposition All of which can be tailored to meet the specific needs of our partners
We have built a diverse range of opportunities within the StreetVelodrome proposition. All of which can be tailored to mee...
National and global broadcast coverage Local and regional news media coverage Specialist and mainstream print media reporting Social media digital content output Brand ambassadors Press launches celebrity guest appearances UK broadcast media reach 1 6 million adults 28 hours of UK broadcasts Global broadcast reach to over 80 countries UK targeted social media content reach to 3 million Regular digital engagement with 100 000 Live event footfall of 250 000 throughout the Series
   National and global broadcast coverage    Local and regional news media coverage    Specialist and mainstream print med...
SERIES TITLE PARTNER OPPORTUNITY Title naming rights to the UK StreetVelodrome Series exclusive sector rights social media campaign presentation rights RETAIL SALES Official retailer licenses or direct retail of third party brand merchandise BRAND PARTNERSHIP ACTIVATIONS Product partner cycles helmets apparel sports nutrition etc product placement at all events media output MEDIA RIGHTS MEDIA CONTENT RIGHTS Media rights ownership for all content Distribution to Rights of use of media from the TV Series with global networks and othercontent platforms global broadcast distribution to over 80 countries
SERIES TITLE PARTNER OPPORTUNITY Title naming rights to the UK StreetVelodrome Series, exclusive sector rights, social med...
Free live events held in city centre locations Schools out reach programme Cycling Futures Fully branded live events providing major presence at leading UK cycle shows London Bike Show Scottish Cycling Show Manchester Bike Show New audience data capture CRM share Corporate partner engagement hospitality Pro Rider brand ambassadors with appeal and reach to a diverse demographic Series media brand ambassador Jill Douglas Targeted social media campaigns
    Free live events held in city centre locations     Schools out reach programme - Cycling Futures     Fully branded liv...
Bespoke corporate challenge events Accessible format engaging for all abilities Live event MC Host presentation Pro Rider appearances VIP spectating on race day at Series events Professional Reception staff Complimentary food and drinks
    Bespoke corporate challenge events     Accessible format, engaging for all abilities     Live event MC   Host presenta...
ABOUT THE PRO TEAMS THE OPPORTUNITIES Each team is specifically created to be a Home Team for each regional round of the Series The Teams create an effective engagement and communication opportunity for Brand Partners The teams are managed centrally by StreetVelodrome Team apparel can be branded by commercial partners and host partners Pro Riders are selected for technical skill and ability to act as positive brand ambassadors The Home Team Pro Riders are event ambassadors and on track coaches for Host Partner events
ABOUT THE PRO TEAMS  THE OPPORTUNITIES      Each team is specifically created to be a    Home Team    for each regional ro...
We work with a wide range of partners including government organisations sports bodies local authorities broadcasters private land owners and brand owners
We work with a wide range of partners including government organisations, sports bodies, local authorities, broadcasters, ...
SPRING 2017 SERIES LAUNCH ACTIVITY LIVE EVENTS London Bike Show 4 days Scottish Cycle Show 3 days Manchester Bike Expo 3 days SUMMER 2017 SERIES GENERAL PUBLIC ACCESS EVENTS May September TV Series min 6 rounds including the SuperFinals 18 days May September Exclusive Access activation days 14 days Plus corporate events Additional activation days as requested AUTUM 2017 UK BROADCAST RELEASE TV Series broadcast on BT Sport Bike Channel approximate 28 hours of coverage WINTER 2017 DIGITAL GLOBAL TV RELEASE Digital version of the TV series released via social media Global TV distribution commences coverage in over 80 countries
SPRING 2017     SERIES LAUNCH ACTIVITY   LIVE EVENTS     London Bike Show  4 days      Scottish Cycle Show  3 days      Ma...
Single or multi day events Flexible format to meet specific requirements Pro Team appearance coaching Free equipment loan Live event presentation Host partner commercial rights Ideal for product launches Promotional activations Inclusive community sports events
                                     Single or multi day events Flexible format to meet specific requirements Pro Team app...
Space requirements TV Series min 50m x 17m Access Events min 30m x 12m Build time 3 to 5 hours Removal time 2 to 3 hours Surface requirements hard standing or grass using SupaTrack Way Spectators 4 000 without tiered seating 8 000 with tiered seating Participants General Access Sessions 24 30 per hour Schools 30 pupils per hour Advertisement placements Max 20 x 2 4x0 8m Power Portable generator or mains feed Insurance Fully Public liability insured H S Event specific H S pack provided
                                         Space requirements  TV Series min 50m x 17m Access Events min 30m x 12m Build tim...
For UK enquiries contact sales streetvelodrome com 033 01241273 Or write to The StreetVelodrome Company Limited Eagle Tower Montpellier Drive Cheltenham United Kingdom GL50 1TA For Northern Ireland ROI partnership enquiries contact Judith streetvelodrome com 07734 140159 www streetvelodrome co uk Facebook com streetvelodrome Twitter com streetvelodrome Instagram com streetvelodrome The StreetVelodrome Company Ltd 2016 Street Velodrome is a trade mark
For UK enquiries contact sales streetvelodrome.com 033 01241273 Or write to   The StreetVelodrome Company Limited Eagle To...