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APPENDIX C
 
TEMPLATE CONFIDENTIALITYUNDERTAKING
 
1. EY Seren (the “Agency”) is conducting market research on behalf of PML
(“PMI”) during the period 9/11/16 – 21/11/16 concerning e-cigarettes (the
Market Research”) in which you have agreed to participate.
 
2. In the course of the Market Research, the Agency will disclose to you certain PMI
confidential and proprietary information (“Confidential Information”). The
Confidential Information may include, for example, the features, characteristics,
look, feel, taste and image of the products and product ideas that the Agency will
present to you in the course of the Market Research.
 
3. By signing this Agreement, you acknowledge and agree:
 
(a) to hold all Confidential Information in strict confidence and to refrain from
using any Confidential Information for your own or any third party’s benefit,
or in any other manner;
(b) not to disclose to any third party that PMI is interested in the subject
matter of the Market Research; and
(c) that PMI is the proprietary owner of the products and product ideas
subject of the Market Research and that you have no indirect or direct
right or title therein or thereto.
 
The obligations of confidentiality contained in this Confidentiality Undertaking shall apply
as of the date of signature and continue in force indefinitely.
 
This Confidentiality Undertaking shall be governed by the laws of the United Kingdom
without regard to its conflict of laws provisions.
 
By signing this document, you confirm to have read and agreed with the above:
 
 
Signature: ___SEAN MALLON____________________
 
Name: __Sean Mallon____________________________
 
Date of birth: ___26/08/1988______________________
 
Country of residence: ______United Kingdom________
 
Place and date: _______Birmingham  21/11/2016______