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SPONSORSHIP PACKAGE 2015/2016 studentassociation.ca 1
SPONSORSHIP PACKAGE 2015 2016  studentassociation.ca  1
WELCOME MESSAGE T he Student Association of George Brown College brings you the Week of Welcome 2015 (W.O.W), the premiere Welcome Week from the only College in downtown Toronto. George Brown College has a rich and accomplished history of being one of the most diverse colleges in Canada. We celebrate our vast diversity through various monthly themed events that allow students to embrace and share their culture with other students. W.O.W is a weeklong festival across three campuses. It’s a week of activities for over 24,000 students that take place from September 8th – September 11th at our Waterfront, Casa Loma and St James campuses. This year’s carnival themed street festival is the ideal opportunity for sponsors to interact with our diverse student population. During the first week of school, each campus is designated one day to host a one of a kind high traffic street festival. These festivals include: a free BBQ, live music, interactive & engaging games & activities, a wide array of prizes for students to win & much more. As a partner of W.O.W, your business will be given the opportunity to engage with our students during our week-long festival. Each campus has its own unique flair and engagement opportunities that will enable your company to interact with thousands of students. The SAGBC festival continues to grow the number of student participation each year and we anticipate seeing over 10,000 students across these multi campus week-long events. Thank you again for your support of the Student Association of George Brown College, your partnership makes this much more possible. Neil Cumberbatch Senior Coordinator, Events & Marketing 3
WELCOME MESSAGE  T  he Student Association of George Brown College brings you the Week of Welcome 2015  W.O.W , the premie...
FESTIVAL LOCATIONS Waterfront campus: Waterfront campus is nestled by Sherbourne St & Queens Quay. It is our newest campus and one of the city’s most architecturally striking learning environments, with labs and classrooms overlooking the Toronto Harbour, for 4,000 students in Health Sciences program. The Street Festival for Waterfront will dwell on Dockside Drive between the campus building and Sherbourne Commons Park. Sponsorship Package | studentassociation.ca
FESTIVAL LOCATIONS Waterfront campus  Waterfront campus is nestled by Sherbourne St   Queens Quay. It is our newest campus...
Casa Loma campus: Casa Loma campus is situated on of Kendal Ave., between Davenport Rd. and MacPherson Ave. Casa Loma is a strong, vibrant community located close to the historic Casa Loma Castle. With a majority of the programs trades focused, sponsors have a unique opportunity to reach students who will be working in the skilled trades sector after graduation. The Street Festival for Casa Loma utilizes some of Kendal Ave. which enables us to operate on the main street of the campus that allows the Festival and sponsors to intermingle with the students before they enter or leave the campus. 5
Casa Loma campus  Casa Loma campus is situated on of Kendal Ave., between Davenport Rd. and MacPherson Ave. Casa Loma is a...
St. James campus: St. James campus encompasses a total of 5 buildings. The main building located at 200 King St. East is the central hub where most of the activity happens. St. James campus is located in the heart of downtown Toronto and is easily accessible by both the GO train and the TTC. The campus is surrounded by a community of both offices and condo residences. With the historic St. Lawrence Market five minute walk from the campus, it’s no wonder why St. James campus is so vibrant. The Street Festival for St. James will take place on George St. between King St. & Adelaide St. as well as the 2nd floor patio of the campus. Which allows for better flow of traffic and access to your products and services throughout the Street Festival. Sponsorship Package | studentassociation.ca
St. James campus  St. James campus encompasses a total of 5 buildings. The main building located at 200 King St. East is t...
DEMOGRAPHICS Student Diversity: George Brown College is a melting pot of students both domestic and international that represent a mosaic of ethnic, cultural & religious backgrounds from countries all over the world. Approximately 74% of the student population is between the ages 17 – 25, this makes Student Association of George Brown College an ideal partner for businesses to reach their target audience. Our Street Festivals allows potential sponsors the unique ability to interact with our vibrant student body across the three campuses. 7
DEMOGRAPHICS Student Diversity  George Brown College is a melting pot of students both domestic and international that rep...
G E N D E R R AT I O Male 43% Female 57% AGE DEMO G R A PH IC Under 21 32% 21 - 25 42% 26 - 30 14% 31 - 35 6% Over 35 7% D OMESTIC VS . I NTERNATIO N A L STUD ENTS – 2 4 ,0 0 0 F ULL TIME S T U DE N TS International Students 3,553 Domestic Students 25,888 Information extracted from graduate data 2012/2013 fiscal year George Brown College Institutional Research & Planning and Department of Human Resources Sponsorship Package | studentassociation.ca
G E N D E R R AT I O Male  43   Female  57   AGE DEMO G R A PH IC Under 21  32   21 - 25  42   26 - 30  14   31 - 35  6   ...
ST. JAMES CAMPUS WATER FRONT CAMPUS CASA LOMA CAMPUS
ST. JAMES CAMPUS  WATER FRONT CAMPUS  CASA LOMA CAMPUS
PLATINUM SPONSOR Sponsorship of $10,000 or more in cash, approved goods and/or services, will be considered a Platinum Partner level and eligible for the following: Student Association of George Brown College Orientation: • Up to three promotional inserts in 7,000 orientation frosh kits* *Materials for insertion in our frosh kits must be delivered to our St. James campus no later than Friday, August 21, 2015 Advertising: Your logo will be prominently** featured on: • Week of Welcome staff t-shirts (approx. 100) • Main page & event page of Student Association website(studentassociation.ca) garner over: ›› 25,000+ views for September • Social Media following: ›› 9426 total likes/followers (combination of Facebook, Instagram & Twitter) • SA Week of Welcome ad in the September issue Dialog student newspaper (10,000 prints) • Flyers (approx. 3,000) **Company logo and ad materials for The Dialog student newspaper are needed by: Friday, August 14, 2015 (must be in .PDF vector or .EPS vector formats ONLY) Dialog Student Newspaper: • Full-page (10.25” x 12.75”) advertisement in the orientation issue of the Dialog newspaper (10,000 copies are printed and distributed in frosh kits as well as 60 locations on five campuses) • Ads will be in full-colour Additional Table Vending: • Four days of vending opportunities on campus during the 2015/2016 academic school year (September 2015 – April 2016) SA Week of Welcome: • Category exclusivity • Premium (10’x15’) booth location at all three campus Street Festivals taking place at Waterfront, Casa Loma, & St. James (September 8–September 10) • Promotional opportunity during other on-campus events taking place at SA Week of Welcome. • Premium banner locations in high traffic areas at SA Week of Welcome (client to provide banner) • Access to power outlets at all booth locations on campus *Additional cost for larger booth (PACKAGES ARE SUBJECT TO CUSTOMIZATION) Sponsorship Package | studentassociation.ca
PLATINUM SPONSOR Sponsorship of  10,000 or more in cash, approved goods and or services, will be considered a Platinum Par...
GOLD SPONSOR Sponsorship of $6,500–$9,999 in cash, approved goods and/or services, will be considered a Gold Partner level and eligible for the following: Student Association of George Brown College Orientation: • Up to three promotional inserts in 7,000 orientation frosh kits *Materials for insertion in our frosh kits must be delivered to our St. James campus no later than Friday, August 21, 2015 Advertising: Your logo featured on: • Week of Welcome staff t-shirts (approx. 100) • Main page & event page of Student Association website(studentassociation.ca) garner over: ›› 25,000+ views for September • Social Media following: ›› 9426 total likes/followers (combination of Facebook, Instagram & Twitter) • SA Week of Welcome ad in the September issue Dialog student newspaper (10,000 prints) • Flyers (approx. 3,000) *Company logo and ad materials for The Dialog student newspaper are needed by: Friday, August 14, 2015 (must be in .PDF vector or .EPS vector formats ONLY) Dialog Student Newspaper: • Half-page (10.25” wide x 6.5” high) advertisement in the orientation issue of the Dialog newspaper (10,000 copies are printed and distributed in frosh kits as well as 60 locations on five campuses) • Ads will be in full-colour Additional Table Vending: • Two days of vending opportunities on campus during the 2015/2016 academic school year (September 2015 – April 2016) SA Week of Welcome: • Premium (10’x10’) booth location at all three campus Street Festivals taking place at Waterfront, Casa Loma, & St. James (September 8–September 10) • Promotional opportunity during other on-campus events taking place at SA Week of Welcome. • Premium banner locations in high traffic areas at SA Week of Welcome (client to provide banner) • Access to power outlets at all booth locations on campus *Additional cost for larger booth (PACKAGES ARE SUBJECT TO CUSTOMIZATION) 11
GOLD SPONSOR Sponsorship of  6,500    9,999 in cash, approved goods and or services, will be considered a Gold Partner lev...
SILVER SPONSOR Sponsorship of $4,000–$6,499 in cash, approved goods and/or services, will be considered a Silver Partner level and eligible for the following: Student Association of George Brown College Orientation: • Up to two promotional inserts in 7,000 orientation frosh kits *Materials for insertion in our frosh kits must be delivered to our St. James campus no later than Friday, August 21, 2015 Advertising: Your logo featured on: • Week of Welcome staff t-shirts (approx. 100) • Main page & event page of Student Association website(studentassociation.ca) garner over: ›› 25,000+ views for September • Social Media following: ›› 9426 total likes/followers (combination of Facebook, Instagram & Twitter) • SA Week of Welcome ad in the September issue Dialog student newspaper (10,000 prints) • Flyers (approx. 3,000) *Company logo and ad materials for The Dialog student newspaper are needed by: Friday, August 14, 2015 (must be in .PDF vector or .EPS vector formats ONLY) Dialog Student Newspaper: • Quarter-page (5” wide x 6.5” high) advertisement in the orientation issue of the Dialog newspaper (10,000 copies are printed and distributed in frosh kits as well as 60 locations on five campuses) • Ads will be in full-colour Additional Table Vending: • One day of vending opportunity on campus during the 2015/2016 academic school year (September 2015 – April 2016) SA Week of Welcome: • Choice of one (10’x10’) booth location during the Street Festivals taking place at Waterfront, Casa Loma, & St. James (September 8–September 10) *Additional cost for larger booth (PACKAGES ARE SUBJECT TO CUSTOMIZATION) Sponsorship Package | studentassociation.ca
SILVER SPONSOR Sponsorship of  4,000    6,499 in cash, approved goods and or services, will be considered a Silver Partner...
BRONZE SPONSOR Sponsorship of $2,000–$3,999 in cash, approved goods and/or services, will be considered a Bronze Partner level and eligible for the following: Student Association of George Brown College Orientation: • One promotional insert in 7,000 orientation frosh kits *Materials for insertion in our frosh kits must be delivered to our St. James campus no later than Friday, August 21, 2015 Advertising: Your logo featured on: • Week of Welcome staff t-shirts (approx. 100) • Main page & event page of Student Association website(studentassociation.ca) • Event page on Facebook.com SA Week of Welcome ad in the September issue Dialog student newspaper (10,000 prints) *Company logo and ad materials for The Dialog student newspaper are needed by: Friday, August 14, 2015 (must be in .PDF vector or .EPS vector formats ONLY) Dialog Student Newspaper: • Business Card size (3.25” wide x 2” high) advertisement in the orientation issue of the Dialog newspaper (10,000 copies are printed and distributed in frosh kits as well as 60 locations on five campuses) • Ads will be in full-colour SA Week of Welcome: • Choice of one (10’x10’) booth location during the Street Festivals taking place at Waterfront, Casa Loma, & St. James (September 8–September 10) *Additional cost for larger booth (PACKAGES ARE SUBJECT TO CUSTOMIZATION) FRIEND OF THE FESTIVAL SA Week of Welcome cannot grow without the help from our amazing sponsors. In order for it to continue to be free for George Brown College students, we need support from friends like you! For $1,000 you can contribute to the ongoing success of our back to school activities. When you become a Friend of Festival you will be eligible for the following: Student Association of George Brown College Orientation: • One promotional insert distributed in 7,000 Orientation frosh kits Advertising: • Your name listed on the partner’s page on the SA Week of Welcome page on the Student Association website. *Materials for insertion in our frosh kits must be delivered to our Casa Loma campus no later than Friday, August 21, 2015 13
BRONZE SPONSOR Sponsorship of  2,000    3,999 in cash, approved goods and or services, will be considered a Bronze Partner...
OTHER POTENTIAL SPONSORSHIP OPPORTUNITIES Additional opportunities are available to have your brand featured and positioned to the 24,000 full time students throughout the 2015/2016 academic year. Back to School Boat Cruise / End of Year Boat Cruise: The Back to School boat Cruise has been our most successful event, taking place for over a decade. This year we will be celebrating the 15th Annual Back to School Boat Cruise, as well as celebrating our 11th Annual End of Year Cruise which takes place on the last day of school in April. With an average attendance of 475 students for each cruise, there is a reason why it’s the most talked about campus event for over a decade at George Brown College. Companies will have the opportunity of sponsoring the cruise as the presenting sponsor and will be able to engage with students while they wait to board. There will also be plenty opportunities to engage with students on the boat during the four hour cruise. Main Event Thursdays: Every last Thursday inside the Kings Lounge at St James campus we will be holding special events. Events will vary from casino nights, comedy shows, mentalist shows, professional speakers, hypnotist shows, and themed pub nights, just to name a few. Being a sponsor for our Main Event Thursdays puts you in direct contact with over 200 students at events they consistently attend in the newly-renovated Kings Lounge. Sponsorship Package | studentassociation.ca
OTHER POTENTIAL SPONSORSHIP OPPORTUNITIES Additional opportunities are available to have your brand featured and positione...
CONTACT For more information on partnership possibilites, please contact: Neil Cumberbatch Senior Coordinator, Events & Marketing events@sagbc.ca 416.415.5000 x 6156 STUDENT ASSOCIATION OF GEORGE BROWN COLLEGE St. James Campus: 200 King Street East, Room 147 Toronto, ON Canada - M5A 3W8 Tel: 416.415.5000 ext. 6392 | Fax: 416.415.2491 Casa Loma Campus: 147 Kendal Avenue, Room E100 Toronto , ON Canada - M5R 1M3 Tel: 416.415.5000 ext. 4730 | Fax: 416.415.4719 Ryerson Campus (SHE Building) 99 Gerrard Street, Room 614 Toronto, ON Canada - M5B 2K8 Tel: 416.415.5000 ext. 4049 | Fax: 416.415.4069 Waterfront Campus 51 Dockside Drive, Room 033 Toronto, ON Canada - M5T 2T9 Tel: 416.415.5000 15
CONTACT For more information on partnership possibilites, please contact  Neil Cumberbatch Senior Coordinator, Events   Ma...