Gaylord Texan Trade Highlights
1
New partnerships with KVLT CBS TV Dallas, WFAA ABC TV Dallas, Choice Outdoor Media
billboards in Odessa, Abilene and San Angelo; and the Oklahoma Gazette
2,835 TV Commercials ran between Dallas, Oklahoma City, Austin and
San Antonio on stations in our demo including Free Form, Travel, TV Land,
HGTV, Lifetime, TLC, FOOD, A&E, Hallmark, OWN, LMN
Gaylord Texan Trade Highlights
2
2,518 Radio Commercials ran throughout nine stations in drive markets
4 Radio Stations in Dallas provided strong promotional support including
contesting, eblasts, :10 adlets, promo spots, social media and video blogs
Gaylord Texan Trade Highlights
55 Print Ads run throughout
Dallas and key drive markets
These include partnership
18 Outdoor Billboards supporting ICE
12 Banner Ads with numerous media ran Oct - Dec
1 Texan Bus wrapped at a $3k savings thru
Advertising Vehicles partnership