Another promotional mix method that Regal cars could use is direct marketing by, directly communicating with their existing customers.
Even more, Regal cars can send out emails , calling and text messaging to existing customers to raise awnesses of Regal cars services.
Furthermore, this method is also cost and time effective as, it is free to send emails and it does not take long to write and send out a email.
However, Regal cars will have to employ sales personal to direct market to Regal cars customers, as Regal cars has to sell their sevices to their customers by, having a experienced sales personal to tell them about Regal cars.
This means that Direct marketing may not be as cost effective because, Regal cars has to pay those sales personal but, it will increase their customer base.
Promotional mix methods continuation