Four Elements of a Custom Link Building Plan
Easily Gained Links Regardless of Target Market
higher-visibility competitors on these highly competitive keywords requires confirmable visibility on
the web in the form of links, aka inbound marketing, content marketing, link-building game plan.
When on-page optimization is equal among top competitors, the count of external links coming
from high-authority and relevant sites, bloggers, media, social media, etc. is the most important
ranking determinant in the algorithms to move organic rankings higher. (Of course, you can
advertise on Google and Bing and if your pay-per-click bids are high enough, you can be listed on
Page-one. Google Shopping is another way to do it.)
4 Elements of a Link-Building Infrastructure
There is a best-practice in Link Building of creating a customized link-building infrastructure that
can be separated into four areas:
1. easily gained links regardless of target market
2. higher-value links directed to your target market – These take research, nurturing of
relationships and compelling new content.
3. creative link-building campaigns using any number of methods that are good enough to
attract links automatically ( aka, Link Bait)
4. Link opportunities that are gleaned from the competition
Today, I will discuss easily gained links regardless of the target market and provide more detail in
future posts on the others.
Easily gained links regardless of target market
These links are readily available to those who take the time to create free profiles at any number of
directories, lists, social networking sites, etc. Blanketing this somewhat exhaustive list, while
keeping a watchful eye out for approachable link prospects, i.e. authorities who can help direct your
brand into your target market, would be a good first step.
A quick search at knowem.com will indicate where your brand is not profiled. My client was not
profiled in approximately 95% of the 500+ sites that make up these categories.
A checklist of sites where you should claim your brand profile, at a minimum, is:
Google+, Facebook, Twitter, LinkedIn, YouTube, Crunchbase, Google Profile, Quora, About.me,
Scribd, SlideShare, Delicious, Trunk.ly, Stack Exchange, Google Local Business, Yelp,
Urbanspoon, Yellow Pages, CitySearch and TripAdvisor.
If applicable, additional profiles can be created on recmnd.me, Kred Story, Foursquare, TrustCloud,
Behance, Smarterer and Github.