4 - 6 CANNING ST. AVONDALE HEIGHTS
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THE STRATEGY
THE STRATEGY
To position this project as a family-friendly and
communal development, offering modern and
functional townhouse living.
Secondly, our aim is to portray Avondale
Heights’s as a leafy suburb with ample nearby
facilities, offering the ideal lifestyle mix for
families.
WHO ARE THE BUYERS
WE WILL TARGET?
PRIMARY TARGET BUYERS
Profile of buyers:
Families with children of Australian
and ethnic descent (E.g. Italians &
Greeks).
Location of potential buyer:
North-Western Suburbs
SECONDARY TARGET BUYERS
Profile of buyers:
High-net worth property investors
Location of potential buyer:
Northern Suburbs
North-Western Suburbs
THE POSITIONING
LOW-MAINTENANCE
FUNCTIONAL
MODERN & TIMELESS
WARM & COMMUNAL VIBE
IDEAL LIFESTYLE MIX
FAMILY ORIENTED
LEAFY SUBURB
ABUNDANT OUTDOOR SPACE
BRANDING
18
-20 Railway Crescent, Hampton
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THE OPPORTUNITY
THE OPPORTUNITY
We believe the most desirable offering would be 2 and 3 bedroom
apartments, with a car park per bedroom (60.8% travel via car to work).
The target market should be the most common denominator i.e. older couples
without children (empty nesters) and professional couples with possibly one
child (Young families).
We think that the lifestyle offering should include a storage room suitable
for bikes, surfboards and items used for outdoor activities.
Pet-friendly
WHO ARE THE TARGET BUYERS?
TARGET BUYERS
Meet your 2-Bedroom buyer..
Australian Born
(Australian, English,
Irish or Scottish in
Heritage)
Lived Bayside
throughout the most of
their lives
Active and Social
Professional and a
holder of university
degree.
High-Income
No Children 1 Child
TARGET BUYERS
Meet your 3-Bedroom buyer..
Australian Born
(Australian, English,
Irish or Scottish in
Heritage)
Lived Bayside
throughout the most of
their lives
Social
Close to retiring or
retired
Down-sizing
BRANDING
POSITIONING
LOW-MAINTENANCE & SUSTAINABLE
FUNCTIONAL
OPEN/FLEXIBLE LAYOUTS
WARM, COMMUNAL VIBE
‘RETREATHERITAGE
WORK-LIFE BALANCE
CHIC
STORAGE/COMMUNAL AMENETIES
GREAT LOCATION
‘BEACH’ LIFESTYLE
Meaning: White Wave (Gaelic)
GINEVRA
SAN
GINEVRA
BAYSIDE
1 ASHTED ROAD, BOX HILL
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including# electronically#or#digit ally#on#the#Internet#or#World#Wide#Web,#or#over#any#network,#or#local#area#network,#without#written#permission#of#Vero#Property#PTY#LTD.
THE OPPORTUNITY
Approximately 49% of Box Hill’s residents are renters. Given the size of the
units and the number of bedrooms proposed, the end product would be very well
suited for renters. Based on the suburb demographics, the end-users (renters)
would predominantly consist of the following segments:
Independent (Young & Mature)
Couples with no children
Young Families with 1 child
THE STRATEGY
To position this development as a prime investment
opportunity due to the high-demand for rental properties and the
strategic location of the project within the suburb of Box Hill.
Secondly, our aim is to reinforce Box Hill’s image as a high growth
suburb, that is thriving with commercial activity, lifestyle offerings
and educational institutions making it the Hub of the East.
WHO ARE THE BUYERS
WE WILL TARGET?
PRIMARY TARGET BUYERS
High-net worth individuals of
Chinese descent
Location: Hong Kong, Mainland
China and Local
SECONDARY TARGET BUYERS
Affluent Couples and Young
Families of Chinese descent
Location: Melbourne
Education Level: Hold a
University Degree
BRANDING
POSITIONING
LOW-MAINTENANCE
FUNCTIONAL
MODERN & TIMELESS
WARM, COMMUNAL VIBE
GREAT LIFESTYLE OFFERINGS
PARKING & STORAGE
CENTRAL LOCATION
NESTLED OFF THE MAIN STREET
STRONG ASIAN PRESENCE
PEACE & TRANQUILITY