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Created Style Guide for ViiMed.

Our Style
Our Style
Identity
Identity
our Branding ViiMed ViiMed scales coordinates and personalizes patient engagement through the fusion of workflow management and asynchronous video
...our Branding  ViiMed ViiMed scales, coordinates, and personalizes patient engagement through the fusion of workflow man...
our Logo Symbol ViiMed s symbol consists of a Circle with the Vii Swoop in the center Symbol Circle Vii Swoop
...our Logo  Symbol ViiMed   s symbol consists of a Circle with the Vii Swoop in the center. Symbol  Circle  Vii Swoop
Symbol with Name ViiMed s Logo consists of the Symbol with the company s name centered directly below the Circle ViiMed allows for flexibility of logo use in other words the Logo does not always have to be accompanied by the company name Symbol Company Name
Symbol with Name  ViiMed   s Logo consists of the Symbol with the company   s name centered directly below the Circle. Vii...
Tagline The ViiMed Tagline is Capture Coordinate Collaborate It must be centered directly under the company name However the Logo can stand alone without the tagline Tagline
Tagline  The ViiMed Tagline is,    Capture, Coordinate, Collaborate.    It must be centered directly under the company nam...
Partner Logos When using multiple partners logo it is reccommended to make the logo gray or white depending on the background Using these colors avoids having one partner stand out more than the other The gray color swatch variations for partner logos can be found on page _____
Partner Logos When using multiple partners    logo, it is reccommended to make the logo gray or white, depending on the ba...
Colors
Colors
our Logo Colors ViiMed Blue Pantone 072 Coated Pantone 072 Uncoated CMYK C 100 M 88 Y 0 K 21 RGB 5 13 158 Hex 050D9E ViiMed Circle White Pantone 1 1 Coated Pantone 072 Uncoated CMYK C 0 M 0 Y 0 K 0 RGB 255 255 255 Hex FFFFFF ViiMed Tagline Gray Pantone Cool Gray 9 Coated Pantone Cool Gray 9 Uncoated CMYK C 54 M 45 Y 41 K 8 RGB 123 124 128 Hex 7B7C80
...our Logo Colors     ViiMed Blue     Pantone  072 Coated Pantone  072 Uncoated CMYK  C 100 M 88 Y 0 K 21 RGB  5, 13, 158...
Blue on Backgrounds The Circle color should always be ViiMed Blue when placed on light backgrounds
Blue on Backgrounds  The Circle color should always be    ViiMed Blue    when placed on light backgrounds.
White on Backgrounds The Circle Logo and Tagline should be white with darker or more vibrant backgrounds There is felxibility in determining whether a background is dark or light but use your best judgement in making sure the logo stands out
White on Backgrounds  The Circle, Logo, and Tagline should be white with darker or more vibrant backgrounds.There is felxi...
Tagline Colors The Tagline is always gray with the blue Circle except when the Circle is white then it is also white ViiMed Tagline Gray Pantone Cool Gray 9 Coated Pantone Cool Gray 9 Uncoated CMYK C 54 M 45 Y 41 K 8 RGB 123 124 128 Hex 7B7C80
Tagline Colors The Tagline is always gray with the blue Circle, except when the Circle is white  then it is also white.   ...
our Complementary Colors Distinguished Colors ViiMed has six complementary colors that indicate a type of status These colors are mainly used for their descriptive title but can also be used as background colors for brochures or other marketing materials
...our Complementary Colors  Distinguished Colors ViiMed has six complementary colors that indicate a type of status. Thes...
100 Primary Color 70 50 30 100 Secondary Color 70 50 30 100 70 50 30 Informational Color Coated Pantone 072c Uncoated Pantone 072u CMYK 100 95 0 3 RGB 16 6 159 Hex 163481 Coated Pantone 2727c Uncoated Pantone 2727u CMYK 70 47 0 0 RGB 48 127 226 Hex 6490e8 Coated Pantone 321c Uncoated Pantone 7467u CMYK 96 3 35 12 RGB 0 140 149 Hex 008C95
100   Primary Color  70  50  30   100   Secondary Color  70  50  30   100  70  50  30   Informational Color  Coated  Panto...
100 Warning Color 70 50 30 100 Alert Color 70 50 30 100 70 50 30 Success Color Coated Pantone 185c Uncoated Pantone 185u CMYK 0 100 81 11 RGB 228 0 43 Hex E4002B Coated Pantone 116c Uncoated Pantone 109u CMYK 0 20 100 0 RGB 255 205 0 Hex FFCD00 Coated Pantone 3395c Uncoated Pantone 3395u CMYK 66 0 48 0 RGB 0 195 137 Hex 00C389
100   Warning Color  70  50  30   100   Alert Color  70  50  30   100  70  50  30   Success Color  Coated  Pantone 185c Un...
Black 100 70 Coated Pantone Black C CMYK 75 68 67 90 RGB 0 0 0 Hex 000000 Uncoated Pantone Cool Gray 11 CMYK 54 45 41 8 RGB 123 124 128 Hex 7B7C80 50 30 Gray Coated Pantone Cool Gray 9 C CMYK 54 45 41 8 RGB 123 124 128 Hex 7B7C80 Uncoated Pantone Cool Gray 9 U CMYK 54 45 41 8 RGB 123 124 128 Hex 7B7C80 100 70 50 30
Black  100   70   Coated Pantone Black C CMYK  75, 68, 67, 90  RGB  0, 0, 0  Hex  000000 Uncoated Pantone Cool Gray 11 CMY...
Sizing
Sizing
our Sizes Why Keep sizing and placement of the ViiMed Symbol and Tagline in mind to prevent any funky designs when using the Logo Sizing There are a few overall sizing options for different uses Use your best judgement on which to use for letterheads brochures website or presentations Small Medium Large
...our Sizes  Why  Keep sizing and placement of the ViiMed Symbol and Tagline in mind to prevent any  funky  designs when ...
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Small  . ipsum u leo as e augue, est n e c ae etus laoreet elit. M t ed m cing llis ut. S sto, ege t dapibus dipis o ju e ...
Options If the company name and Tagline are being lost in the design there is flexibilty in choosing whether to remove the company name or Logo or both This rule applies to all sizes of the Logo small medium and large
Options If the company name and Tagline are being lost in the design, there is flexibilty in choosing whether to remove th...
Medium
Medium
Large
Large