Presentation and support class materials for Day 2 Blueprint for success

Business Planning 2016
 
Definition of Business Plan
A business plan is also a road map that
provides directions so a business can IDENTIFY
ITS GOALS-PLAN ITS FUTURE
Helps it avoid bumps in the road.
Plans Revenue and Anticipates expenditures
(Entrepreneur.com)
 
Something to think about?
Why do we do it
To Collaborate and discuss prospects CLARIFY
THINKING
Set your Mission Statement GOALS!
Jumpstart the ‘prospecting’ process
Identify and UNDERSTAND your costs
Prepare personal marketing plans and costs
Getting your pipeline ‘filled’
“WOULD A BANK LEND A BUSINESS MONEY
WITHOUT A ‘PLAN’?
Mission Statement
WHY does it Matter?
AS YOUR SUPPORT TEAM WE CANNOT PLAN:
Accommodation
Administration support
Marketing supplies
Storefront Environment
Business security and establishment security
WITHOUT UNDERSTANDING WHAT YOU NEED
- ????Are we “Parking lot consultants”???????
SYNERGY!
We as a business are as dependent
upon our team of Realtors as you are
on the Coldwell Banker Brand
We are your costs and resources
We have a vested interest in your
success at planning and excelling in
your career
MISSION:
(This is your ‘WHY’) – Why you do what you
do.
Example:
To develop my business in real estate so
that I have more control over my schedule
and can spend more time with my family.
GOALS:
(This is your ‘WHAT’) What do I need to do to
ensure I fulfill my mission.
Example:
-Double my Sphere of Influence.
-Market my business.
-Increase my Sales by x%.
-Increase my Listings by x%.
STRATEGIES & OBJECTIVES:
This is your ‘HOW’ How are you going to achieve
your goals.
Example:
-Market and Media Plan
-Identify those areas of social media I can best utilize.
-Utilize CB works and the new e-marketing platform.
-Earn a specific designation.
-Take additional courses on professional topics.
-Create your budget for the year.
ASK YOURSELF:
What do you do Best?
What separates you from other Realtors? What
makes you unique?
Whats your financial picture?
What Income would you like to achieve?
What are your Expenses?
How to Thrive?
Set Personal Objectives/Goals
Become a Market expert or Niche
expert
Build the system for Servicing
Leads-CONSISTENCY
Build Your Brand
The Numbers!
REVIEW MARKET AVERAGES
COMPILE and UNDERSTAND YOUR EXPENSES
CALCULATE HOW MANY TRANSACTIONS YOU
WILL NEED
CALCULATING YOUR PROPSPECTS or
CONTACTS
WHAT LEVEL OF INCOME IS YOUR GOAL
EXPENSES
Living Expenses (Optional)
Mortgage
Vehicle
Food and Utilities
Savings
Investment
Education
Business Expenses
MLS Dues
Tech/Admin fees
Advertising
Software and Computing
Signage
Marketing etc.
See Detailed Calculation Sheet
Revenue and Transaction
Commission Rates
Cooperation
Splits
Target Revenues
Prospect Goals
Identify Basic SOI (WHAT IS IT THAT YOU DO BEST)
-Top 100
-Address Book/CMR/ZAP
Unified address Book and Profile-Administer discipline
Calculate the basic numbers
-Decide as to relevant Ratio %
-Agree Basic Market Data
-Agree the value of business closings
CAMPAIGN
-Your Best Source
-Number
-Style
-Type
-Cost of Limiting Factors (Participation)
-Emarketing!
FAILING TO PLAN
IS
PLANNING TO FAIL

     

 The Calculation sheet automatically works out the number of contacts you need in your SOI based upon your predicted budgeted or DESIRED level of income, and therefore sets your farming and prospecting activities.  

REMEMBER

That as you grow your SOI

Manage and communicate

using your Zap! CRM

And EMarketing

REMEMBER!

Too many YELLOW

Activities Jaundice

your prospecting efforts

REMEMBER!

There is a difference

between a prospecting 

ACTIVITY

and Managing Prospects FOR

ACTIVITY

Now with Zap! the TOP 100 methodology gets easier

All of your client classification and profile details

can be added in real time as part of your contacts

and as a reference for your Email Campaigns for Prospecting