Presentation and support class materials for Day 2 Blueprint for success
Business Planning 2016
Definition of Business Plan
•A business plan is also a road map that
provides directions so a business can IDENTIFY
ITS GOALS-PLAN ITS FUTURE
•Helps it avoid bumps in the road.
•Plans Revenue and Anticipates expenditures
Something to think about?
Why do we do it
•To Collaborate and discuss prospects CLARIFY
•Set your Mission Statement GOALS!
•Jumpstart the ‘prospecting’ process
•Identify and UNDERSTAND your costs
•Prepare personal marketing plans and costs
•Getting your pipeline ‘filled’
•“WOULD A BANK LEND A BUSINESS MONEY
WITHOUT A ‘PLAN’?”
WHY does it Matter?
AS YOUR SUPPORT TEAM WE CANNOT PLAN:
•Business security and establishment security
WITHOUT UNDERSTANDING WHAT YOU NEED
-????Are we “Parking lot consultants”???????
•We as a business are as dependent
upon our team of Realtors as you are
on the Coldwell Banker Brand
•We are your costs and resources
•We have a vested interest in your
success at planning and excelling in
(This is your ‘WHY’) – Why you do what you
To develop my business in real estate so
that I have more control over my schedule
and can spend more time with my family.
(This is your ‘WHAT’) – What do I need to do to
ensure I fulfill my mission.
-Double my Sphere of Influence.
-Market my business.
-Increase my Sales by x%.
-Increase my Listings by x%.
STRATEGIES & OBJECTIVES:
This is your ‘HOW’ – How are you going to achieve
-Market and Media Plan
-Identify those areas of social media I can best utilize.
-Utilize CB works and the new e-marketing platform.
-Earn a specific designation.
-Take additional courses on professional topics.
-Create your budget for the year.
•What do you do Best?
•What separates you from other Realtors? What
makes you unique?
•What’s your financial picture?
•What Income would you like to achieve?
•What are your Expenses?
How to Thrive?
•Set Personal Objectives/Goals
•Become a Market expert or Niche
•Build the system for Servicing
•Build Your Brand
•REVIEW MARKET AVERAGES
•COMPILE and UNDERSTAND YOUR EXPENSES
•CALCULATE HOW MANY TRANSACTIONS YOU
•CALCULATING YOUR PROPSPECTS or
•WHAT LEVEL OF INCOME IS YOUR GOAL
Living Expenses (Optional)
•Food and Utilities
•Software and Computing
See Detailed Calculation Sheet
Revenue and Transaction
•Identify Basic SOI (WHAT IS IT THAT YOU DO BEST)
Unified address Book and Profile-Administer discipline
•Calculate the basic numbers
-Decide as to relevant Ratio %
-Agree Basic Market Data
-Agree the value of business closings
-Your Best Source
-Cost of Limiting Factors (Participation)
FAILING TO PLAN
PLANNING TO FAIL
The Calculation sheet automatically works out the number of contacts you need in your SOI based upon your predicted budgeted or DESIRED level of income, and therefore sets your farming and prospecting activities.
That as you grow your SOI
Manage and communicate
using your Zap! CRM
Too many YELLOW
your prospecting efforts
There is a difference
between a prospecting
and Managing Prospects FOR
Now with Zap! the TOP 100 methodology gets easier
All of your client classification and profile details
can be added in real time as part of your contacts
and as a reference for your Email Campaigns for Prospecting