BRAND GUIDELINES
BRAND GUIDELINES
MONI AUTHORIZED DEALER LOGO AND BRAND STANDARDS The MONI Authorized Dealer Logo is a symbol of our commitment to work cooperatively with our partners These logo standards are a tool to help you apply our brand in a clear and consistent manner Selecting the right MONI Authorized Dealer logo file type When selecting a logo file there are many things to consider You may need to know whether or not it will be used in print material on the web or on television Regardless of the application you need to find the right size and resolution to ensure readability To choose the appropriate logo file ask yourself these questions Which MONI Authorized Dealer logo do I want to use MONI offers three logo layouts for you to use in full color dual color reversed and single color options of white and black H orizontal Logo Vertical Logo Seal Where am I going to use the MONI Authorized Dealer logo Color Print Use full color EPS or TIFF file If the background is dark use a full color reverse EPS or TIFF file EPS is preferred Black and White print Use a grayscale EPS or TIFF file EPS is preferred Website Use a color PNG or JPG file Microsoft Office Application or similar Use a color PNG file A color TIFF file may be used but only for MS Word Fax Use a grayscale JPEG file Specialty item such as a t shirt hat or yard sign Use a full color or one color EPS file based on requirements What logo size do I need EPS files can be scaled to any size your application requires JPEG PNG TIFF and GIF files may only be scaled down in size Always maintain the aspect ratio Will the logo be placed on a background Review the logo layouts to determine which logo best fits your application and how the MONI Authorized Dealer logo can be placed correctly on a colored or an image background 3
MONI   AUTHORIZED DEALER LOGO AND BRAND STANDARDS The MONI   Authorized Dealer Logo is a symbol of our commitment to work ...
MONI AUTHORIZED DEALER LOGO AND BRAND STANDARDS The MONI Authorized Dealer Logo is a symbol of our commitment to work cooperatively with our partners These logo standards are a tool to help you apply our brand in a clear and consistent manner Selecting the right MONI Authorized Dealer logo file type When selecting a logo file there are many things to consider You may need to know whether or not it will be used in print material on the web or on television Regardless of the application you need to find the right size and resolution to ensure readability To choose the appropriate logo file ask yourself these questions Which MONI Authorized Dealer logo do I want to use MONI offers three logo layouts for you to use in full color dual color reversed and single color options of white and black H orizontal Logo Vertical Logo Seal Where am I going to use the MONI Authorized Dealer logo Color Print Use full color EPS or TIFF file If the background is dark use a full color reverse EPS or TIFF file EPS is preferred Black and White print Use a grayscale EPS or TIFF file EPS is preferred Website Use a color PNG or JPG file Microsoft Office Application or similar Use a color PNG file A color TIFF file may be used but only for MS Word Fax Use a grayscale JPEG file Specialty item such as a t shirt hat or yard sign Use a full color or one color EPS file based on requirements What logo size do I need EPS files can be scaled to any size your application requires JPEG PNG TIFF and GIF files may only be scaled down in size Always maintain the aspect ratio Will the logo be placed on a background Review the logo layouts to determine which logo best fits your application and how the MONI Authorized Dealer logo can be placed correctly on a colored or an image background 3
MONI   AUTHORIZED DEALER LOGO AND BRAND STANDARDS The MONI   Authorized Dealer Logo is a symbol of our commitment to work ...
THE MONI AUTHORIZED DEALER LOGO PROPER USE OF MONI AUTHORIZED DEALER LOGO LAYOUTS How to Access the MONI Authorized Dealer Logo The logo you need is located in the ProShop Use only the logo art files provided by MONI to ensure proper color reproduction Please follow these steps to download your logo HORIZONTAL 1 Log onto Dealer Portal 2 C lick on ProShop under the Applications menu Horizontal Logo Full Color 3 Select Logos in the main menu Then choose the appropriate logo format Note Always use an approved electronic file format that was provided directly to you or downloaded Never scan the MONI Authorized Dealer logo or reproduce it in any other way to use in print on the web on promotional items or on any other application Vertical Logo Full Color For use on white or light background only Do not use on a black or dark background For use on white or light background only Do not use on a black or dark background Seal Full Color For use on white or light background only Do not use on a black or dark background VERTICAL Applying the Logo Properly 1 Safety Margin To clearly present the MONI Authorized Dealer logo and communicate our identity all marketing materials using the MONI Authorized Dealer logo need to have a clean and uncluttered appearance Therefore we must maintain a safety margin a minimum amount of breathing room around the logo and keep it free of graphics other marks and text Horizontal Logo Dual Full Color For use on navy or dark white or light backgrounds but not images Vertical Logo Dual Full Color For use on navy or dark white or light backgrounds but not images Seal Dual Full Color For use on navy or dark white or light backgrounds but not images SEAL A safe area equivalent to 35 of the width of the word MONI should surround the logo on all sides 2 Recommended Minimum Size Minimum size refers to the smallest dimensions allowed for the logo while ensuring its readability MONI Authorized Dealer vertical logo and seal should not be produced at a size smaller than 48x48pixels or 0 667 MONI Authorized Dealer horizontal logo should not be produced smaller than 126x52pixels or 1 75x0 722 Horizontal Logo Grayscale For use on white or light background only Do not use on a black or dark background 4 Vertical Logo Grayscale For use on white or light background only Do not use on a black or dark background Seal Grayscale For use on white or light background only Do not use on a black or dark background 5
THE MONI   AUTHORIZED DEALER LOGO  PROPER USE OF MONI   AUTHORIZED DEALER LOGO LAYOUTS  How to Access the MONI   Authorize...
THE MONI AUTHORIZED DEALER LOGO PROPER USE OF MONI AUTHORIZED DEALER LOGO LAYOUTS How to Access the MONI Authorized Dealer Logo The logo you need is located in the ProShop Use only the logo art files provided by MONI to ensure proper color reproduction Please follow these steps to download your logo HORIZONTAL 1 Log onto Dealer Portal 2 C lick on ProShop under the Applications menu Horizontal Logo Full Color 3 Select Logos in the main menu Then choose the appropriate logo format Note Always use an approved electronic file format that was provided directly to you or downloaded Never scan the MONI Authorized Dealer logo or reproduce it in any other way to use in print on the web on promotional items or on any other application Vertical Logo Full Color For use on white or light background only Do not use on a black or dark background For use on white or light background only Do not use on a black or dark background Seal Full Color For use on white or light background only Do not use on a black or dark background VERTICAL Applying the Logo Properly 1 Safety Margin To clearly present the MONI Authorized Dealer logo and communicate our identity all marketing materials using the MONI Authorized Dealer logo need to have a clean and uncluttered appearance Therefore we must maintain a safety margin a minimum amount of breathing room around the logo and keep it free of graphics other marks and text Horizontal Logo Dual Full Color For use on navy or dark white or light backgrounds but not images Vertical Logo Dual Full Color For use on navy or dark white or light backgrounds but not images Seal Dual Full Color For use on navy or dark white or light backgrounds but not images SEAL A safe area equivalent to 35 of the width of the word MONI should surround the logo on all sides 2 Recommended Minimum Size Minimum size refers to the smallest dimensions allowed for the logo while ensuring its readability MONI Authorized Dealer vertical logo and seal should not be produced at a size smaller than 48x48pixels or 0 667 MONI Authorized Dealer horizontal logo should not be produced smaller than 126x52pixels or 1 75x0 722 Horizontal Logo Grayscale For use on white or light background only Do not use on a black or dark background 4 Vertical Logo Grayscale For use on white or light background only Do not use on a black or dark background Seal Grayscale For use on white or light background only Do not use on a black or dark background 5
THE MONI   AUTHORIZED DEALER LOGO  PROPER USE OF MONI   AUTHORIZED DEALER LOGO LAYOUTS  How to Access the MONI   Authorize...
PROPER USE OF MONI AUTHORIZED DEALER LOGO LAYOUTS IMPROPER USE OF MONI AUTHORIZED DEALER LOGO The MONI Authorized Dealer logo must contain the words Authorized Dealer and MONI must always be written in capital letters The examples apply to full color dual color grayscale and reversed logo variations of the MONI Authorized Dealer logo and should be used correctly in any marketing materials websites promotional materials etc Horizontal Logo Single Color White For use on black or dark background only Do not use on a white or light background Horizontal Logo Single Color Black For use on white or light background only Do not use on a black or dark background Horizontal Logo Reverse White For use on black or dark background only Do not use on a white or light background Vertical Logo Single Color White For use on black or dark background only Do not use on a white or light background Vertical Logo Single Color Black For use on white or light background only Do not use on a black or dark background Vertical Logo Reverse White For use on black or dark background only Do not use on a white or light background Seal Single Color White For use on black or dark background only Do not use on a white or light background DO NOT use MONI corporate horizontal logo at any time DO NOT use MONI corporate vertical logo at any time DO NOT use MONI corporate emblem at any time DO NOT change proportions or spacing of logo elements at any time DO NOT add extra words in the logo at any time DO NOT change colors of the logo at any time DO NOT scale or stretch logo disporportionately DO NOT change alignment of the logo Seal Single Color Black For use on white or light background only Do not use on a black or dark background DO NOT rotate or skew the logo Seal Reverse White For use on black or dark background only Do not use on a white or light background 6 DO NOT place color logo on dark or DO NOT place grayscale logo over busy backgrounds dark or colored backgrounds DO NOT make logo so tiny that it s not clearly visible 7
PROPER USE OF MONI   AUTHORIZED DEALER LOGO LAYOUTS  IMPROPER USE OF MONI   AUTHORIZED DEALER LOGO The MONI   Authorized D...
PROPER USE OF MONI AUTHORIZED DEALER LOGO LAYOUTS IMPROPER USE OF MONI AUTHORIZED DEALER LOGO The MONI Authorized Dealer logo must contain the words Authorized Dealer and MONI must always be written in capital letters The examples apply to full color dual color grayscale and reversed logo variations of the MONI Authorized Dealer logo and should be used correctly in any marketing materials websites promotional materials etc Horizontal Logo Single Color White For use on black or dark background only Do not use on a white or light background Horizontal Logo Single Color Black For use on white or light background only Do not use on a black or dark background Horizontal Logo Reverse White For use on black or dark background only Do not use on a white or light background Vertical Logo Single Color White For use on black or dark background only Do not use on a white or light background Vertical Logo Single Color Black For use on white or light background only Do not use on a black or dark background Vertical Logo Reverse White For use on black or dark background only Do not use on a white or light background Seal Single Color White For use on black or dark background only Do not use on a white or light background DO NOT use MONI corporate horizontal logo at any time DO NOT use MONI corporate vertical logo at any time DO NOT use MONI corporate emblem at any time DO NOT change proportions or spacing of logo elements at any time DO NOT add extra words in the logo at any time DO NOT change colors of the logo at any time DO NOT scale or stretch logo disporportionately DO NOT change alignment of the logo Seal Single Color Black For use on white or light background only Do not use on a black or dark background DO NOT rotate or skew the logo Seal Reverse White For use on black or dark background only Do not use on a white or light background 6 DO NOT place color logo on dark or DO NOT place grayscale logo over busy backgrounds dark or colored backgrounds DO NOT make logo so tiny that it s not clearly visible 7
PROPER USE OF MONI   AUTHORIZED DEALER LOGO LAYOUTS  IMPROPER USE OF MONI   AUTHORIZED DEALER LOGO The MONI   Authorized D...
USING MONI AUTHORIZED DEALER LOGO IN PRINT COLLATERALS STOP USE OF OLD MONITRONICS AUTHORIZED DEALER LOGO The following examples demonstrate correct and incorrect use of the MONI Authorized Dealer logo Note These are examples only and not design recommendations 1 FIGURE A Whenever using the MONI Authorized Dealer logo your own corporate logo or identity must appear on the same page or screen The old Montronics Authorized Dealer logos examples below are the former logos and are no longer authorized for use in any marketing materials websites promotional materials etc 2 F IGURE B Never make the MONI Authorized Dealer logo large in a way that it s more or equally prominent to your own corporate logo or identity 3 FIGURE C To protect MONI trademarks do not connect the two logos with any copy or graphic element 4 FIGURE D Do not incorporate any part of the MONI Authorized Dealer logo into any part of your logo or identity including company names Safeway Security Figure B Safeway Security Figure C Figure A Call Safe Way Security today 8 Figure D 9
USING MONI   AUTHORIZED DEALER LOGO IN PRINT COLLATERALS  STOP USE OF OLD MONITRONICS AUTHORIZED DEALER LOGO  The followin...
USING MONI AUTHORIZED DEALER LOGO IN PRINT COLLATERALS STOP USE OF OLD MONITRONICS AUTHORIZED DEALER LOGO The following examples demonstrate correct and incorrect use of the MONI Authorized Dealer logo Note These are examples only and not design recommendations 1 FIGURE A Whenever using the MONI Authorized Dealer logo your own corporate logo or identity must appear on the same page or screen The old Montronics Authorized Dealer logos examples below are the former logos and are no longer authorized for use in any marketing materials websites promotional materials etc 2 F IGURE B Never make the MONI Authorized Dealer logo large in a way that it s more or equally prominent to your own corporate logo or identity 3 FIGURE C To protect MONI trademarks do not connect the two logos with any copy or graphic element 4 FIGURE D Do not incorporate any part of the MONI Authorized Dealer logo into any part of your logo or identity including company names Safeway Security Figure B Safeway Security Figure C Figure A Call Safe Way Security today 8 Figure D 9
USING MONI   AUTHORIZED DEALER LOGO IN PRINT COLLATERALS  STOP USE OF OLD MONITRONICS AUTHORIZED DEALER LOGO  The followin...
USING THE MONI AUTHORIZED DEALER LOGO ON WEBSITES USING THE NAME MONI ON WEBSITE URLS AND EMAIL ADDRESSES MONI and its Authorized Dealers can be jointly represented by co branding on the Web Our whitepaper topics range from planning a marketing budget to building website traffic through SEO and PPC efforts Website URL Usage Use of the name MONI as part of the domain name is reserved for use only by MONI Smart Security and its companies Use of the MONI name in the domain name in any form by anyone other than MONI is strictly prohibited MONI SUPPORT We partner with nationally recognized companies that help our dealers of any size effectively market their business A ready made website template can be customized with your brand through Wix com For more information go to http www monidealerprogram com blog ArticleID 204 How to Showcase SecurityProducts on an Effective Website Correct Example www yourcompany com MONI This is allowed because it clearly puts MONI in the subdirectory of the root not in the main web address Recruit your sales team and employees through deeply discounted job postings with Career Builder Build an integrated digital marketing campaign with the guidance of Berry Media Incorrect Example www MONIhomesecurity com This is not allowed since it uses the registered MONI name as part of the primary URL MONI Authorized Dealers can create their own Web materials by following these guidelines Note For all individual web pages where MONI is represented that is those with addresses containing MONI the following legal disclaimer must be used This site is operated and maintained by Your Alarm Company Name a MONI Authorized Dealer This site is not affiliated with MONI Smart Security or its companies The following examples show correct placement of the MONI Authorized Dealer logo on websites 1 When using the MONI Authorized Dealer logo onscreen make the logo function as an active link to the consumer website of MONI using the following code 2 Never copy photos images or videos from any MONI website to use in your marketing collateral Certain photos are stock images with a singleuse license MONI maintains an authorized image library on ProShop Copy content and templates for web are available upon request by contacting creativemarketing mymoni com 3 Do not copy the MONI logo from any MONI website Refer to this guide for how to access and download the proper MONI Authorized Dealer logos 4 Do not replicate any MONI website to use as your own Email Address Usage Use of the name MONI as part of the email address is reserved for use only by MONI Smart Security and its companies Use of the MONI name in the email address in any form by anyone other than MONI is strictly prohibited Note Your image source file name may be slightly different than the example above Your width and height specifications may vary according to your website but the MONI Authorized Dealer logo must be correctly proportioned Correct Example department yourcompany com Your company should be represented in the email domain name and not MONI No format including MONI Authorized Dealer is acceptable for use in the email domain name 2 Never animate any MONI or MONI Authorized Dealer logo Google AdWords Your Google AdWords phrase must represent that you are an Authorized Dealer of MONI and include the text Authorized Dealer as part of your Google AdWords keyword 1 Never plagiarize text from any MONI website to use in your marketing If you create a webpage using your own content please email marketing mymoni com for approval You are permitted to use the phrase or term MONI Authorized Dealer as a keyword in Google AdWords Because MONI is trademarked MONI must provide Google with a completed authorization form on your behalf Send your 10 digit Google AdWords customer ID and request to marketing mymoni com MONI PHOTOS IMAGES COPY Note These are examples only and are not design recommendations Our logo guidelines extend to the way MONI Authorized Dealers reference MONI in URLs and email addresses The general rule is that MONI must not appear as part of the primary URL or any part of the email address For website URLs it can be used in the sub directories 10 Incorrect Example MONI yourcompany com yourcompany mymoni com These are not allowed since they use the registered MONI name as part of the email address 11
USING THE MONI   AUTHORIZED DEALER LOGO ON WEBSITES  USING THE NAME MONI ON WEBSITE URLS AND EMAIL ADDRESSES  MONI and its...
USING THE MONI AUTHORIZED DEALER LOGO ON WEBSITES USING THE NAME MONI ON WEBSITE URLS AND EMAIL ADDRESSES MONI and its Authorized Dealers can be jointly represented by co branding on the Web Our whitepaper topics range from planning a marketing budget to building website traffic through SEO and PPC efforts Website URL Usage Use of the name MONI as part of the domain name is reserved for use only by MONI Smart Security and its companies Use of the MONI name in the domain name in any form by anyone other than MONI is strictly prohibited MONI SUPPORT We partner with nationally recognized companies that help our dealers of any size effectively market their business A ready made website template can be customized with your brand through Wix com For more information go to http www monidealerprogram com blog ArticleID 204 How to Showcase SecurityProducts on an Effective Website Correct Example www yourcompany com MONI This is allowed because it clearly puts MONI in the subdirectory of the root not in the main web address Recruit your sales team and employees through deeply discounted job postings with Career Builder Build an integrated digital marketing campaign with the guidance of Berry Media Incorrect Example www MONIhomesecurity com This is not allowed since it uses the registered MONI name as part of the primary URL MONI Authorized Dealers can create their own Web materials by following these guidelines Note For all individual web pages where MONI is represented that is those with addresses containing MONI the following legal disclaimer must be used This site is operated and maintained by Your Alarm Company Name a MONI Authorized Dealer This site is not affiliated with MONI Smart Security or its companies The following examples show correct placement of the MONI Authorized Dealer logo on websites 1 When using the MONI Authorized Dealer logo onscreen make the logo function as an active link to the consumer website of MONI using the following code 2 Never copy photos images or videos from any MONI website to use in your marketing collateral Certain photos are stock images with a singleuse license MONI maintains an authorized image library on ProShop Copy content and templates for web are available upon request by contacting creativemarketing mymoni com 3 Do not copy the MONI logo from any MONI website Refer to this guide for how to access and download the proper MONI Authorized Dealer logos 4 Do not replicate any MONI website to use as your own Email Address Usage Use of the name MONI as part of the email address is reserved for use only by MONI Smart Security and its companies Use of the MONI name in the email address in any form by anyone other than MONI is strictly prohibited Note Your image source file name may be slightly different than the example above Your width and height specifications may vary according to your website but the MONI Authorized Dealer logo must be correctly proportioned Correct Example department yourcompany com Your company should be represented in the email domain name and not MONI No format including MONI Authorized Dealer is acceptable for use in the email domain name 2 Never animate any MONI or MONI Authorized Dealer logo Google AdWords Your Google AdWords phrase must represent that you are an Authorized Dealer of MONI and include the text Authorized Dealer as part of your Google AdWords keyword 1 Never plagiarize text from any MONI website to use in your marketing If you create a webpage using your own content please email marketing mymoni com for approval You are permitted to use the phrase or term MONI Authorized Dealer as a keyword in Google AdWords Because MONI is trademarked MONI must provide Google with a completed authorization form on your behalf Send your 10 digit Google AdWords customer ID and request to marketing mymoni com MONI PHOTOS IMAGES COPY Note These are examples only and are not design recommendations Our logo guidelines extend to the way MONI Authorized Dealers reference MONI in URLs and email addresses The general rule is that MONI must not appear as part of the primary URL or any part of the email address For website URLs it can be used in the sub directories 10 Incorrect Example MONI yourcompany com yourcompany mymoni com These are not allowed since they use the registered MONI name as part of the email address 11
USING THE MONI   AUTHORIZED DEALER LOGO ON WEBSITES  USING THE NAME MONI ON WEBSITE URLS AND EMAIL ADDRESSES  MONI and its...
USING THE MONI AUTHORIZED DEALER TITLE IN TEXT USING MONI AUTHORIZED DEALER YARD SIGNS As part of our branding efforts we expect all of our dealers to incorporate MONI into their sales and customer conversations You can leverage our ranking as J D Power s Highest in Customer Satisfaction with Home Security Systems which instills confidence in potential customers and reassures current customers they are in good hands For more information and logo usage guidelines email marketing mymoni com When using the MONI Authorized Dealer brand in type follows these guidelines As a five diamond rated monitoring station we provide value expertise and professionalism beyond the install carrying on the customers positive experience Be sure to share that with them and incorporate our relationship into the introduction 2 Always use all caps for MONI As a MONI Authorized Dealer you must always represent yourself as a dealer of MONI and not as the MONI corporation Therefore MONI Authorized Dealer text must always appear when referencing MONI and its services along with limited use of our and we ownership phrases When educating your customers about MONI s Alarm Response Center services and accolades you are permitted to use our company profile and benefits only if you distinguish yourself and your company as an Authorized Dealer Example Safeway Security a MONI Authorized Dealer provides residential security and business customers with the best two way voice digital monitoring and technical services in the industry With dependable security solutions exceptional service and a national network of independent authorized dealers like Safeway Security MONI protects what matters most to customers As a MONI Authorized Dealer you make an impression on customers and prospects every day These impressions must be positive It s important to take special care when communicating the MONI Authorized Dealer title IMPORTANT CORRECT EXAMPLES is a MONI Authorized Dealer MONI Authorized Dealer MONI Authorized Dealer INCORRECT EXAMPLES sells MONI is a MONI Dealer is part of MONI Dealer Network is a dealer of MONI 1 Always use MONI together with Authorized Dealer These phrases should never stand alone Make sure the registration mark is also present after MONI Correct MONI Authorized Dealer TAKE ADVANTAGE OF MONI S FREE SIGNS AND DECALS As part of our new brand we will begin requiring all dealers to place MONI yard signs and window decals on new customers properties beginning on January 1 2017 MONI provides these signs and decals at no cost to you This results in significant savings to our dealers and increased brand awareness to assist in your sales efforts in the future How it Works Continue to order yard signs and window decals through the ProShop Ground shipping on these items will be FREE and you will be reimbursed the cost of the items per customer account funded We will validate your ProShop orders against account purchase volume If we determine your sales volume does not match your order history you will be removed from the leads program and will not be rebated the cost of any signs Incorrect Moni Authorized Dealer 3 Never use all caps for authorized dealer Incorrect MONI AUTHORIZED DEALER 3 I f using the MONI Authorized Dealer title in your logo it must be smaller than your company name Correct USING MONI AUTHORIZED DEALER LOGO ON VEHICLE WRAPS MONI Authorized Dealer 4 Do not bold or use any bold letter combination Incorrect MONI Authorized Dealer or MONI Authorized Dealer 5 D o not underline MONI Authorized Dealer or use any other underlined word combination If you plan to co brand your vehicle using the MONI trademark Authorized Dealer logo an EPS file must be used Please follow the brand guidelines for space style and color specifications MONI Vehicle wrap template and pricing guidelines are available on ProShop Incorrect MONI Authorized Dealer 6 D o not use italics Incorrect MONI Authorized Dealer 7 We recommend using fonts such as Verdana Always use either black or grey Avoid using colors Incorrect MONI Authorized Dealer 8 D o not use hard to read or so called stylish fonts Incorrect MONI authorized dealer AS A MONI AUTHORIZED DEALER YOU ARE AN EXTENSION OF THE MONI BRAND YOUR CONTRIBUTION TO OUR EFFORTS WILL HELP DRIVE GREATER BRAND AWARENESS AND INCREASE OUR REPUTATION ENSURING A STRONG FUTURE FOR US ALL THANK YOU FOR YOUR DEDICATION TO HELPING TO MAKE THE MONI BRAND BETTER THAN EVER 12 13
USING THE MONI   AUTHORIZED DEALER TITLE IN TEXT  USING MONI   AUTHORIZED DEALER YARD SIGNS  As part of our branding effor...
USING THE MONI AUTHORIZED DEALER TITLE IN TEXT USING MONI AUTHORIZED DEALER YARD SIGNS As part of our branding efforts we expect all of our dealers to incorporate MONI into their sales and customer conversations You can leverage our ranking as J D Power s Highest in Customer Satisfaction with Home Security Systems which instills confidence in potential customers and reassures current customers they are in good hands For more information and logo usage guidelines email marketing mymoni com When using the MONI Authorized Dealer brand in type follows these guidelines As a five diamond rated monitoring station we provide value expertise and professionalism beyond the install carrying on the customers positive experience Be sure to share that with them and incorporate our relationship into the introduction 2 Always use all caps for MONI As a MONI Authorized Dealer you must always represent yourself as a dealer of MONI and not as the MONI corporation Therefore MONI Authorized Dealer text must always appear when referencing MONI and its services along with limited use of our and we ownership phrases When educating your customers about MONI s Alarm Response Center services and accolades you are permitted to use our company profile and benefits only if you distinguish yourself and your company as an Authorized Dealer Example Safeway Security a MONI Authorized Dealer provides residential security and business customers with the best two way voice digital monitoring and technical services in the industry With dependable security solutions exceptional service and a national network of independent authorized dealers like Safeway Security MONI protects what matters most to customers As a MONI Authorized Dealer you make an impression on customers and prospects every day These impressions must be positive It s important to take special care when communicating the MONI Authorized Dealer title IMPORTANT CORRECT EXAMPLES is a MONI Authorized Dealer MONI Authorized Dealer MONI Authorized Dealer INCORRECT EXAMPLES sells MONI is a MONI Dealer is part of MONI Dealer Network is a dealer of MONI 1 Always use MONI together with Authorized Dealer These phrases should never stand alone Make sure the registration mark is also present after MONI Correct MONI Authorized Dealer TAKE ADVANTAGE OF MONI S FREE SIGNS AND DECALS As part of our new brand we will begin requiring all dealers to place MONI yard signs and window decals on new customers properties beginning on January 1 2017 MONI provides these signs and decals at no cost to you This results in significant savings to our dealers and increased brand awareness to assist in your sales efforts in the future How it Works Continue to order yard signs and window decals through the ProShop Ground shipping on these items will be FREE and you will be reimbursed the cost of the items per customer account funded We will validate your ProShop orders against account purchase volume If we determine your sales volume does not match your order history you will be removed from the leads program and will not be rebated the cost of any signs Incorrect Moni Authorized Dealer 3 Never use all caps for authorized dealer Incorrect MONI AUTHORIZED DEALER 3 I f using the MONI Authorized Dealer title in your logo it must be smaller than your company name Correct USING MONI AUTHORIZED DEALER LOGO ON VEHICLE WRAPS MONI Authorized Dealer 4 Do not bold or use any bold letter combination Incorrect MONI Authorized Dealer or MONI Authorized Dealer 5 D o not underline MONI Authorized Dealer or use any other underlined word combination If you plan to co brand your vehicle using the MONI trademark Authorized Dealer logo an EPS file must be used Please follow the brand guidelines for space style and color specifications MONI Vehicle wrap template and pricing guidelines are available on ProShop Incorrect MONI Authorized Dealer 6 D o not use italics Incorrect MONI Authorized Dealer 7 We recommend using fonts such as Verdana Always use either black or grey Avoid using colors Incorrect MONI Authorized Dealer 8 D o not use hard to read or so called stylish fonts Incorrect MONI authorized dealer AS A MONI AUTHORIZED DEALER YOU ARE AN EXTENSION OF THE MONI BRAND YOUR CONTRIBUTION TO OUR EFFORTS WILL HELP DRIVE GREATER BRAND AWARENESS AND INCREASE OUR REPUTATION ENSURING A STRONG FUTURE FOR US ALL THANK YOU FOR YOUR DEDICATION TO HELPING TO MAKE THE MONI BRAND BETTER THAN EVER 12 13
USING THE MONI   AUTHORIZED DEALER TITLE IN TEXT  USING MONI   AUTHORIZED DEALER YARD SIGNS  As part of our branding effor...