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RIC H A TEG RD EM AN CE SS  RO  NP  SIG  DE
CONTENTS THE KINGFISH CAFE   LOGO REDESIGN  4  ARRIS    PIZZA PALACE   LOGO REDESIGN  18  EMERALD CITY COMICON   WEB SITE ...
This is a collection of my work, projects that I have loved working on, and the process I took to complete them. To me, be...
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THE KINGFISH CAFE LOGO REDESIGN      A tribute to heritage.      5
1931  1951  Father born in Slema,  The Amos    N Andy Show is  Alabama during The Great  adapted for television  Depressio...
1997  2015  The Kingfish Cafe opens  Now, duh.  in Seattle, WA.  existing logo  7
COMPETITION Seattle is home to a booming restaurant population, which means that The Kingfish Cafe has it   s work cut out...
AUDIENCE     Kingfish   s audience is a mixed crowd. They specialize in southern cooking so one could say that their clien...
MOODBOARD The Kingfish Cafe is famous for it   s atmosphere  Its definately a    moody    restaurant and night, but also a...
OBJECTIVES    Create a logo using the existing color pallette    Use tall, thin type    Bridge the gap between 1930   s So...
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PROCESS I pulled inspiration from everything inside the atual cafe that I could. The place is full of antique furniture an...
A PIZZ  A PIZZ  K  K  C  C  C  K  K  K  C  C  C  E  LAC  A PA  PIZZ  K  CE  A PAL  E  AC PAL  E  LAC  A PA  PIZZ  A PIZZ  ...
K  K  K  C  C  C  K  K  K  K  C  C  C  C  KINGFISH CAFE  kingfish cafe  kingfish  kingfish  KINGFISH  KINGFISH CAFE  KINGF...
FINAL DESIGN  cafe  C 0  M 0 R 0  Y 0 G 0  K 100 B 0  HEX  000000  C M 25 34  Y 88  K 2  C 0  M 0  Y 0  PRIMARY COLOR PALE...
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ARRIS    PIZZA PALACE LOGO REDESIGN      Pronounced  heir  ess  es.      19
1935  1961  Arris born near Mount  Arris purchases storefront  Olympus, Greece.  property in Jeferson City.  BACKGROUND It...
2015 The brand has expanded into nine locations.  existing logo  21
COMPETITION There are a lot of pizza restaurants period. And Mid-American boulevard is saturated with places you can grad ...
AUDIENCE    Arris    is a family-owned, Mid   West chain. Their target audience is made up, largely by Midwestern families...
MOODBOARD Light and fun. The restaurant is not Italian even though they serve pizza, it is Greek. Use of the blueor the cr...
OBJECTIVES    Create a distinctive logo to be used across all nine locations, on menus, signage, and packaging.    Create ...
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PROCESS In the beginning, I focused all my attention on pizza. I sketched all kinds of ideas that incorporated pizza into ...
pizza  palace  pizza  palace  pizza  palace  pizza  palace  Greek  Kitchen  Greek  Kitchen  Greek  Kitchen  Greek  Kitchen...
pizza  palace  pizza  Greek  palace  Kitchen  pizza  Greek  Kitchen  Greek  Kitchen  Greek  Kitchen  Greek  Kitchen  pizza...
FINAL DESIGN  E  C ALA P A Z  PIZ  C 0  M 0 R 0  Y 0 G 0  K 100 B 0  HEX  000000  C M 25 34  Y 88  K 2  C 0  M 0  Y 0  PRI...
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EMERALD CITY COMICON WEB SITE REDESIGN       Pros and Cons   33
BACKGROUND Emerald City Comicon is an annual convention for comic fans. Comicon is growing in popularity and notoriety. It...
AUDIENCE People attending the convention and people interested in attending the convention. They call it    geek-culture. ...
COMPETITION The convention world is gaining popularity every year with no signs of slowing down. Seattle  is host to two s...
DESIGN CONVENTIONS   FEATURES      Engaging graphics    Thumbnails images as links    Top navigation    Home Button    Lar...
MOODBOARD Fun. The tone should resemble a comic book feel, using bright colors and fun typefaces. The website should remai...
OBJECTIVES    Redesign the Comicon website.    Closely evaluate the existing navigation and redistribute as necessary to a...
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SKETCHES I thought it would be appropriate for the Comicon website to be a long, scrolling site, with some parallax effect...
NEWS SECTION  CELEBRITY GUESTS SECTION  42
GUESTS SECTION  TRANSITION SECTION  COMIC SECTION  CONTACT SECTION  43
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DEITY MEN   S FASHION WEB SITE DESIGN      Clothes make the man.      45
BACKGROUND The men   s clothing industry has made leaps and bounds in the global market in the last several years, however...
AUDIENCE Men in their twenties are the target audience with men in their teens and men in their thirties and forties as th...
COMPETITION DEITY does business in an exceptionally competitive landscape with companies such as  Guess, Express, Diesel, ...
DESIGN CONVENTIONS   MOBILE INTERACTION QUEUES   FEATURES   USER NEEDS      Shopping cart icon    Images paired with descr...
MOODBOARD Luxurious and masculine. The site, the branding, and the marketing will have a youthful, sexy and sophisticated ...
OBJECTIVES    Create a website that is consistent with the Deity brand.    Use heavy imagery that is common on retail site...
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SKETCHES I sketched a scrolling site with most of the users wants on the main page, but it created confusion and congestio...
SPLASH PAGE  HOME PAGE  LOOK PAGE  CART PAGE  LOOK PAGE  LOOK PAGE  SHOP PAGE  54
HOME PAGE  SPLASH PAGE  DEPARTMENT PAGE  LOOK PAGE  OUTERWEAR  ITEM PAGE  SHOP PAGE  Pique Blazer    99.90 ADD TO CART  55...
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FULL CIRCLE FARMS MOBILE DESIGN       Live the good food life.  57
BACKGROUND Full Circle Farms started as an organic farm 15 years ago on just 5 acres near North Bend, WA. They   ve been p...
AUDIENCE Target Audience  People attending the convention and people interested in attending the convention. Also, guests ...
COMPETITION Amazon Fresh and Instacart both have fairly minimalist designs. Instacart   s design is mostly white and a ple...
DESIGN CONVENTIONS   MOBILE INTERACTION QUEUES   FEATURES   USER NEEDS      Shopping cart icon    Images paired with descr...
MOODBOARD Amazon Fresh and Instacart both have fairly minimalist designs. Instacart   s design is mostly white and a pleas...
OBJECTIVES    Amazon Fresh and Instacart both have fairly minimalist designs. Instacart   s design is mostly white and a p...
SKETCHES  64
SKETCHES  65
PROCESS Each page went through several different versions. Success was found by using design conventions, consistent Typef...
GROCERY CATEGORIES PAGE  FRUITS PAGE  ITEM INFORMATION PAGE  SIDE MENU  SUBSCRIPTION MANAGER  67
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