With the misson statement "No text is worth a life... It Can Wait," they strive to spread awareness of the danger of using a phone while driving.
The It Can Wait campaign was created in 2010 to reduce the amount of injury/death caused by texting and driving.
They spread awareness using social media and the hashtag #itcanwait. The #X is shorthand to tell people you're driving, so they won't send you things at risk of distracting you.
It Can Wait utilizes technology to help people put down their phones. With the AT&T DriveMode app, you can disable all notifications and inform people who try to contact you that you're driving.
You are 23x more likely to wreck if you're using your cell phone while driving.
Over 200,000 car crashes from 2012 involved texting while driving.
Almost 50% of drivers have admitted to texting while driving; nearly 40% admitted to using social media like Facebook and Twitter.
It's designated April as Distracted Driving Awareness month and has gotten It Can Wait days officiated around the country by politicians.
It Can Wait is supported by the GHSA. It's been successful in encouraging Texas to reintroduce a ban on texting and driving in 2015.