FEBRUARY 2017 Click here Astro CEO Rohana Rozhan Wins Asia Talent Management Award 2016 askme astro com my askme astro com my Astro Goes Boo New Asian Horror Destination Astro Partners Starhub for Go Shop in Singapore
FEBRUARY 2017 Click here  Astro CEO Rohana Rozhan Wins Asia Talent Management Award 2016  askme astro.com.my askme.astro.c...
CONTENTS AWARDS ACHIEVEMENTS 1 BROADCAST IT TECHNOLOGY 2 BUSINESS STRATEGY TRENDS 3 CONSUMPTION PATTERN CONSUMER BEHAVIOUR 4 MARKETING ADVERTISING BRANDING STRATEGY 5
CONTENTS AWARDS   ACHIEVEMENTS  1  BROADCAST IT   TECHNOLOGY  2  BUSINESS STRATEGY   TRENDS  3  CONSUMPTION PATTERN   CONS...
AWARDS ACHIEVEMENTS Author Malati Siniah Issue 18th January 2017 Source marketingmagazine com my 1 Upcoming Local Movie J Revolusi Promoted Through a New Gaming App Media Prima Digital through its digital arm Media Prima Labs is once again tapping into the local gaming market with the launch of its latest mobile gaming app J Revolusi The app is based on the movie J Revolusi slated to premier in early March 2017 In the action packed auto shooting game players will be able to choose characters from the movie and be part of Malaysia s Elite Special Squad which is the main storyline for J Revolusi s movie Full Article Website http www marketingmagazine com my breaking news upcominglocal movie j revolusi promoted through a new gaming app Issue 4th January 2017 Source marketingmagazine com my Tonton NTV7 are the Official Broadcasters of ESL One Genting s DOTA 2 World Championships Media Prima Television Networks MPTN online video streaming portal tonton and free to air channel ntv7 were selected as the official broadcasters of ESL One Genting DOTA 2 tournament taking place at the Arena of Stars in Genting Highlands ESL One is the world s largest independent league for electronic sports esports Fans of esports able to watch eight of the world s top teams including Malaysia s Fnatic battling it out for the coveted ESL One Championship title and prize Full Article Website http www marketingmagazine com my breakingnews tonton and ntv7 are the official broadcasters of esl onegenting s dota 2 world championships Issue 10th January 2017 Source marketingmagazine com my Media Shows Prima to sell Technology fashion from Maxis How itsfor hit All drama is withseries its New CNY Film Media Prima s home shopping network WOW As a follow up to its award winning film CJ The Last Shop Kitecollaborated with TV3 s hit drama series Mak Cun to Maker which won YouTube s Ad of The Year 2016 Maxis exclusively ladies suchupaswith bajuEnsemble kurung and and 4G Films hassell once againwear teamed jubah made by Chinese the TV drama series In addition Mojo Films forpopular its latest New Year reunion film to the byexclusive tie the up The during thePromise Nationalhopes Day Inspired true stories 50 year celebrations alsotobe reconnect able to collect CJ WOW to encouragecustomers Malaysians reunite and Shop MalaysiakuWOW points 31stonAugust 16th capture lost years with family andfrom friends Chinese New Year no matter how far apart longfrom they ve not September and rewarded with or 10 how points products seen each other using the purchased of selected localInternet brands Full Article Website http www marketingmagazine com my breaking Website http www marketingmagazine com my breakingnews maxis shows how technology is for all with its new cnynews media prima to sell fashion from its hit drama series film
AWARDS   ACHIEVEMENTS Author Malati Siniah Issue 18th January 2017 Source marketingmagazine.com.my  1  Upcoming Local Movi...
BROADCAST IT TECHNOLOGY Issue 30th January 2017 Source digitaltveurope net 2 Intelsat 33e Satellite Enters Service Intelsat s new high throughput satellite Intelsat 33e successfully completed all in orbit testing and entered service on January 29th The satellite is the second Intelsat Epic branded high throughput satellite HTS to go into service and will extend the satellite operator s C Ku and Ka band footprint across the Europe Middle East Africa Asia Pacific Mediterranean and Indian Ocean regions Full Article Website http www digitaltveurope net 653681 intelsat 33e satelliteenters service Issue 18th January 2017 Source apb news com Global Broadcasters Prepare for Inauguration of New US President with Dejero Gear International broadcasters such as Japanese public broadcaster NHK US television station ABC7 Los Angeles Canada s CTV and Australia s Nine Network have converged in Washington DC to cover the inauguration of Donald Trump as the 45th President of the US They deployed Dejero s LIVE range of IP news gathering equipment which includes the EnGo and GoBox mobile transmitters Full Article Website http www apb news com global broadcasters prepare for inauguration of new us president with dejero gear Author Issue st Waidson Mike 31 January 2017 Issue Source 23rd September 2016 apb news com Source telecomasia net Vinten Supports the 4K UHD Transition in Sports Broadcasting The adoption of 4K Ultra HD UHD technology has been valuable in sports broadcasting as such high resolution is capable of bringing an enhanced viewing experience thereby influencing the purchasing decisions of millions of home viewers While more attention has been given to ensure that camera sensors and lenses are 4K UHD ready operators need also to consider the camera supports and their ability to deliver high quality moving images in a sports environment Full Article Website http www apb news com vinten supports the4kuhd transition in sports bro C2 AD C2 ADadcasting
BROADCAST IT   TECHNOLOGY Issue 30th January 2017 Source digitaltveurope.net  2  Intelsat 33e Satellite Enters Service Int...
BUSINESS STRATEGY TRENDS Issue 3rd January 2017 Source digitalnewsasia com 3 2017 Cyber Security Trends According to Sophos 2016 saw a huge number and variety of cyber attacks ranging from a high profile DDoS using hijacked Internet facing security cameras to the alleged hacking of party officials during the US election The year also saw a rising tide of data breaches from organisations big and small and significant losses of people s personal information With the year almost over Joergen Jakobsen regional vice president for AsiaPacific and Japan APJ at Sophos looks into his crystal ball to predict the top cyber security trends for 2017 Full Article Website https www digitalnewsasia com business 2017 cyber securitytrends according sophos Issue 17th January 2017 Source marketingmagazine com my Top 8 Insights on the Future of VR and AR in Marketing Developments in Virtual Reality VR and Augmented Reality AR will offer viable ways for brands to engage emotionally with consumers in 2017 according to global marketing intelligence service Warc VR which immerses consumers in a 360 degree digital environment most commonly experienced via a headset Whilst AR which the integration of the real world environment with computer generated digital information have been identified in Warc s Toolkit 2017 as key marketing trends which marketers will be looking to in the coming year Full Article Website http www marketingmagazine com my breaking news top 8 insights on the future on vr and ar in marketing Issue 11th January 2017 Source apb news com VoD to Generate More New Content in 2017 Video on demand VoD service providers should focus on developing ways to help viewers navigate through libraries of content to find relevant programmes to watch Instead of focusing on expanding VoD library depth VoD providers should use content localisation to gain a competitive advantage Operators are trying to produce more local content as they have realised the need to cater to the varying tastes of audiences across all regions Full Article http www apb news com vod to generate morenew content in 2017 Website
BUSINESS STRATEGY   TRENDS Issue 3rd January 2017 Source digitalnewsasia.com  3  2017 Cyber Security Trends According to S...
CONSUMPTION PATTERN CONSUMER BEHAVIOUR Author Eden Estopace Issue 20th January 2017 Source telecomasia net 4 Asia s Smart Home Market to be Worth 115b by 2030 Asia s smart home market is on track to grow to 115 billion by 2030 accounting for 30 of the global market according to a report released by global management consulting firm AT Kearney The report noted that growth will be driven by China and Japan with highly connected economies such as Singapore South Korea and Taiwan also playing a key role Asia s socioeconomic landscape provides a great opportunity for the region to be a global driver of growth in the smart home sector over the next few years Full Article Website http www telecomasia net content asias smart home marketbe worth 115b 2030 Issue 24th January 2017 Source telecomasia net HBO Tops SVOD Customer Satisfaction HBO Now ranks highest for customer satisfaction in 11 of 14 categories among subscription video on demand SVOD services examined A new report released by Strategy Analytics shows that HBO Now had the highest score for all but three of the categories examined availability of children s programming Hulu scored top content recommendations and the cost of the subscription Netflix topped both Full Article Website http www telecomasia net content hbo tops svodcustomer satisfaction Author Babar Khan Javed Issue 12th January 2017 Source marketingmagazine com my 4 Search Formats Marketers Must Remember in 2017 A study conducted two years ago on click behaviour on organic and sponsored links after a keyword search discovered that keywords with lower search volume were associated with more clicks per search and a larger fraction of sponsored clicks The study concluded that advertisers might want to focus their sponsored search advertising efforts on less popular keywords and focus their search engine optimisation efforts on more popular keywords Full Article http www marketingmagazine com my breakingnews 4 search formats marketers must remember in 2017 Website
CONSUMPTION PATTERN   CONSUMER BEHAVIOUR Author Eden Estopace Issue 20th January 2017 Source telecomasia.net  4  Asia s Sm...
MARKETING ADVERTISING BRANDING STRATEGY Issue 3rd January 2017 Source marketingmagazine com my 5 A Look at TV s Ad Trends Big brand budgets and quadrennial events such as the Olympics European Football Championship and US Presidential Election powered 2016 s global advertising revenue growth to 532 billion according to the annual Global Advertising Trends report from IHS Technology s Advertising Intelligence Service Advertising revenue grew 7 1 percent in 2016 to 532 billion Strong growth in global real private consumption also buoyed advertising revenue as brands tried to take advantage of heightened consumer spending Full Article Website http www marketingmagazine com my breaking news a lookat tv s ad trends Issue 31st January 2017 Source marketing interactive com The Futurist Why Brands Must Stay Competitive It is often assumed that larger companies will always have the advantage over smaller competitors owing to their scale resources and capacity In recent times however industry giants have become threatened by the competition as leaner and meaner brands rocket to stay ahead And brand awareness is crucial we would not be able to compete by only leveraging product functionality especially when the nature of the industry today is more than just a telecoms commodity Brands need to stay close and connected with their audience Full Article Website http www marketing interactive com features futuristbrands must stay competitive Issue 27th January 2017 Source marketing interactive com 3 Things About VR Consumers Care About In 2016 two things happened that caused Singapore s business and marketing psyche to be completely taken over by digital technology Firstly 2 82 billion dollars worth of technology tenders were called under the Smart Nation agenda and second Pokemon Go arrived at their shores The demand for creating virtual experiences in the field of marketing were off the charts Their team produced multiple projects across the full reality virtuality continuum and they were fortunate enough to observe thousands of consumers in different environments interacting with different forms of virtual marketing content Full Article Website http www marketing interactive com 3 thingsabout vr consumers care about
MARKETING, ADVERTISING   BRANDING STRATEGY Issue 3rd January 2017 Source marketingmagazine.com.my  5  A Look at TV   s Ad ...