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SECTION 1  FOR PUBLICATION
SECTION 2  EXECUTIVE SUMMARY  Symington   s stands out as an independently-owned innovator in the FMCG industry. Naked Noo...
OUTLINE OF PROJECT BRIEF  DESCRIPTION  SECTION 3  PROJECT OVERVIEW      Reinforce industry perception of  The product is a...
SECTION 3  PROJECT OVERVIEW OVERVIEW OF MARKET MINTEL 1  PAINTS A PICTURE OF A  ACCORDING TO KEY NOTE 2   HAVE RESPONDED W...
IN CONTRAST TO THE SOUP  KEY OBSTACLES IDENTIFIED   SECTOR, INSTANT NOODLE  SNACKS  HAS SHOWN RELATIVELY  SECTION 3  PROJE...
OUTLINE OF DESIGN SOLUTION  SECTION 3  PROJECT OVERVIEW  The original sourced product  from China  was authentic, but the ...
SECTION 3  PROJECT OVERVIEW RATIONALE BEHIND CHOSEN DESIGN The chosen concept was felt  7. Matt black pack signifies the  ...
SECTION 3  PROJECT OVERVIEW  8
SECTION 4  SUMMARY OF RESULTS 1. MEASURABLE AND GROWING RETURN ON INVESTMENT The following results can only be attributed ...
2. VOLUME SALES EXCEEDED EXPECTATIONS BY 300  IN WEEK 2 Symington   s projected modest sales  Forecasts as per sales chart...
FORECAST ASSUMPIONS  1. Forecasts based on an average  3. Assumed impact of resolved  of previous 8 weeks    figures  merc...
SECTION 4  SUMMARY OF RESULTS 3. PER STORE PER WEEK SALES IN ASDA OUTPERFORMING COMPETITORS For the 26 week period from 26...
SECTION 4  SUMMARY OF RESULTS 4. A 1134  INCREASE IN DISTRIBUTION IN JUST OVER A YEAR Naked noodle was initially  Morrison...
5. SO SUCCESSFUL IN ASDA THAT THE RETAILER REQUESTED NEW PRODUCTS  SECTION 4  SUMMARY OF RESULTS  The brand had only been ...
6. A RAMEN NOODLE SOUP CATEGORY WHERE NONE EXISTED  SECTION 4  SUMMARY OF RESULTS  Naked Noodle has undoubtedly shaken up ...
7. A TRULY COMMERCIAL VENTURE Symington   s is unique in the UK  Following Naked Noodle   s almost  FMCG industry. Indepen...
SECTION 4  SUMMARY OF RESULTS 8. CONSUMERS LOVE NAKED NOODLES  Qualitative research  June 2012   Typical comments   has sh...
SECTION 4  SUMMARY OF RESULTS 9. REACHING A YOUNGER, MORE AFFLUENT CONSUMER In consumer research   6   , the  general cons...
WHO IS THE NAKED NOODLE BUYER  YOUNGER   MORE AFFULENT THAN THE AVERAGE SOUP BUYER  SECTION 4  SUMMARY OF RESULTS  19
The obstacles and challenges in this market have already been  SECTION 4  SUMMARY OF RESULTS  1. A mature, commodity-drive...
SECTION 5  OTHER INFLUENCING FACTORS  There was   NO advertising NO in-store trials NO direct mail sampling NO other marke...