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t dir e g t      SO  ected     nn  y  e g     t co  E F IL LI
contents brand elements logo   tagline incorrect logo usage colors typography imagery  online   social media 6 7 8 9 10  i...
foreword our mission  our brand  soil life is comprised of a team of passionate  soil life   s target audience is millenni...
brand elements
logo   tagline the logo is comprised of an x-ray of roots  SOIL LIFE  over a pink circle. soil life   s name in the logo i...
incorrect logo usage  only use soil life   s pink,  do not move or rotate the  always feature white roots  defined on the ...
colors  c  83  r  46  m  57  g  97  y  0  b  162  k  13   2e61a2  c  72  r  60  m  11  g  171  y  42  b  162  k  0   3caba...
typography  acre light, regular, medium, semibold, bold acre in the above weights is the only typeface that should be used...
imagery the images used across all soil life materials should always be high resolution  at least 300 dpi for print and 72...
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infographics
size   text while all infographics will be different depending on their content, many will be in a long  30    artboard wi...
header  acre regular, 120 pt, pink blurb  acre regular, 42 pt, green  sub-header  acre light   bold, 55 pt, pink  body tex...
size   text some infographics require elements to be placed side-by-side, such as in this example. in this case, it is acc...
imagery guidelines only illustrations may be used in infographics - no photographs. illustrations may only use soil life  ...
examples subheaders may be colors other than pink if the color has a meaning. this example is excerpted from the    twitte...
illustrations may be used to break up long  make sure the text and its corresponding  sentences, making them more memorabl...
online   social media
instagram the imagery on instagram should follow the guidelines set forth in the    imagery    section, but posts may also...
newsletters newsletters should be used to share major news and milestones with subscribers and will be sent via mailchimp....
applied branding
business stationery  t     ge dirt  SO  ected     nn  get co     y  IL LIFE  jessica chiartas executive director jessica s...
SOIL LIFE  dear jane doe,  ugit que officius molori quat imoluptat provit aut omnienist, tet hicid militi ommodicipsus mos...
flyers   TheSoilLife  28  IL LIFE   soil.life  soillife.org  t     ge dirt  t     ge dirt  SO  get co     y  ected     nn ...
 TheSoilLife  29  IL LIFE   soil.life  soillife.org  t     ge dirt  t     ge dirt  SO  get co     y  ected     nn  ected  ...
SOIL LIFE SOIL LIFE