"No Life Is Worth Losing Over A Text Or Call While Driving Somewhere."
- Launched in 2010, AT&T’s It Can Wait campaign shares a simple message: Keep your eyes on the road, not on your phone. The campaign has evolved as smartphone driving distractions have grown beyond texting to include social media, web surfing, video chatting and more. Last summer, AT&T launched a nationwide virtual reality tour to help people understand that it’s not possible to drive safely while using a smartphone.
- Texting while driving was estimated to be involved in 200,000+vehicle crashes in 2012, often involving injuries and deaths.* That’s why AT&T is committed to putting an end to texting and driving. We’re focused on educating the public—especially teens—on the dangers of texting and driving. No text is worth a life…It Can Wait.
History Of It Can Wait Campaign:
The Mission Statement and Focus Of The It Can Wait Campign:
- The mission of the "It Can Wait" campaign is to discourage all drivers, young people in particular, that no text message is worth the damages it can cause, including death.
- The goal here is to demonstrate how unimportant a text message is compared to the unfortunate consequences that could occur because of reading and responding to a text while driving.
- The campaign focuses on reaching teens and making an impact on them by sharing real situations where people’s lives have been altered and sometimes ended because of a text message.
- This campign also focuses on speading the word that "No Life Is Worth Losing Over A Text Message Or A Phone Call While Driving"
Laws and Lagislation Of The "It Can Wait"Campaign:
- Over the last seven years, most states have banned texting by drivers.
- So we try to change a distinctly modern behavior, legislators and public health experts are reaching back to an old strategy: They want to treat distracted driving like drunken driving.
- The most provocative idea, from lawmakers in New York, is to give police officers a new device that is the digital equivalent of the Breathalyzer — a roadside test called the Textalyzer.
- It would work like this: An officer arriving at the scene of a crash could ask for the phones of any drivers involved and use the Textalyzer to tap into the operating system to check for recent activity.
- The Textalyzer legislation has been called Evan’s Law for Evan Lieberman, who was asleep in the back of a car on June 16, 2011, when the vehicle, driven by a friend, lost control.