A physical store is a great way
of meeting new people and
generating conversations. Invite
journalists and inuencers to
visit your store in person. Think
about whether you’re offering
something they’d be interested in.
Keep an eye on whose passing on
the street and invite them in to
check out your store. See if there
are any reactive opportunities
you can take advantage of?
Even once you’ve shut up shop
you can still keep at the PR. Turn
your shop into a case study.
What did you learn from it?
What were the results? What
advice would you give to others
thinking of opening up shop? At
the very least it’s a nice piece
of content to keep on your own
KEEP AT IT