December 12 2014 Christopher Madsen Graphi c and Media Design Year 3 London College of Communication AKQA Future Lions Industry Design Project
December 12 2014 Christopher Madsen Graphi c and Media Design Year 3 London College of Communication  AKQA Future Lions In...
5 AKQA Future Lions Industry Design Project 2014 Volume 1 Number 1
5  AKQA Future Lions Industry Design Project  2014 Volume 1 Number 1
5 AKQA Future Lions Industry Design Project 2014 Volume 1 Number 1
5  AKQA Future Lions Industry Design Project  2014 Volume 1 Number 1
Future Lions 2014 1 Google HEARt ME Google Gestures a service that translates sign language into speech by Google HEARt ME is a wearable safety technology for chi ldren that suffer from a heart disease It proves the huge potential of measuring body signals far away from just being a fi tness trend FIFA By converting fans passion into energy using Vibrational Energy Sheets IBM powers the Favelas in Rio during the 2014 world cup Last Years Winners And short summaries for each project Future Lions Project Proposal Ben and Jerry s The campaign Do Zero For Climate Change informs and enables the world population to adjust the temperature in their freezers to 0 F This is achieved by re designing the ice cream boxes also 20 55 appending a therm 0 meter to it Last Years2014 Volume 1 Number 1 Winners
Future Lions 2014  1  Google  HEARt ME  Google Gestures, a service that translates sign language into speech by Google   H...
Future Lions 2014 1 Google HEARt ME Google Gestures a service that translates sign language into speech by Google HEARt ME is a wearable safety technology for chi ldren that suffer from a heart disease It proves the huge potential of measuring body signals far away from just being a fi tness trend FIFA By converting fans passion into energy using Vibrational Energy Sheets IBM powers the Favelas in Rio during the 2014 world cup Last Years Winners And short summaries for each project Future Lions Project Proposal Ben and Jerry s The campaign Do Zero For Climate Change informs and enables the world population to adjust the temperature in their freezers to 0 F This is achieved by re designing the ice cream boxes also 20 55 appending a therm 0 meter to it Last Years2014 Volume 1 Number 1 Winners
Future Lions 2014  1  Google  HEARt ME  Google Gestures, a service that translates sign language into speech by Google   H...
2 The Challenge 5 3 A change from last years brief They have now lowered it to 3 Connect an audience of your choosi ng to a product or service from a global brand i n a way that wasn t possible three years ago 1 110 Last year the competition achieved a record number of over 1 100 entries from 40 countries making it one of the largest student competitions Soft and clean Futurebrochure indesignProposal square Lions Project template The Judges The AKQA Future Lions Council consists of Brendan DiBona Duan Evans James Hilton Rei Inamoto Nick Turner Johan Vakidis Ben Jones Stephen Clements and Rob McIntosh An influential platform for emerging talent Future Lions winners have in the past been highly sought after and often quickly employed by many of the world s leading agencies Future Lions is one of the greatest opportuni ties open to students Winners receive job offers from many of the world s leading agencies pretty much as soon as they are announced No other competi tion offers a boost like i t at the start of a student s career This year s theme Destiny Awai ts encapsulates all that i t takes to become a Future Lions winner self determination bravery and the profound understanding that to create the future you need to give your all to the present says James Hi lton AKQA s Chief Creative Officer The Judges 1 Number 1 2014 Volume
2  The Challenge  5  3  A change from last years brief. They have now lowered it to 3  Connect an audience of your choosi ...
2 The Challenge 5 3 A change from last years brief They have now lowered it to 3 Connect an audience of your choosi ng to a product or service from a global brand i n a way that wasn t possible three years ago 1 110 Last year the competition achieved a record number of over 1 100 entries from 40 countries making it one of the largest student competitions Soft and clean Futurebrochure indesignProposal square Lions Project template The Judges The AKQA Future Lions Council consists of Brendan DiBona Duan Evans James Hilton Rei Inamoto Nick Turner Johan Vakidis Ben Jones Stephen Clements and Rob McIntosh An influential platform for emerging talent Future Lions winners have in the past been highly sought after and often quickly employed by many of the world s leading agencies Future Lions is one of the greatest opportuni ties open to students Winners receive job offers from many of the world s leading agencies pretty much as soon as they are announced No other competi tion offers a boost like i t at the start of a student s career This year s theme Destiny Awai ts encapsulates all that i t takes to become a Future Lions winner self determination bravery and the profound understanding that to create the future you need to give your all to the present says James Hi lton AKQA s Chief Creative Officer The Judges 1 Number 1 2014 Volume
2  The Challenge  5  3  A change from last years brief. They have now lowered it to 3  Connect an audience of your choosi ...
4 New Modes of Communication Cybersphere Communications Developments multimedia personal communication 5 Immersive Virtual Spaces Oculus Rift The Oculus Rift is a new virtual reality headset that lets players step inside their favorite games and virtual worlds Biological Data Collection Emotiv EEG headset The Impact They Have Already New symbols notions and meanings that emerge from here become not only new communication standards but also a part of everyday life Thus usual and previously known patterns of communication are reconfigured both functionally and in content Interactivity as a crucial difference and huge advantage in comparison with classical media enables users to partake in one to many and each to all communication Soft and clean Futurebrochure indesignProposal square Lions Project template All of these applications have in some way shape or form altered the way we communicate with each other Whether i t be the media that is shared or the audience i t brings you in touch wi th they present new means of both temporary and elongated dialogues That platforms for these applications exist on such a large scale that the effects of newly introduced software can be noticed almost instantaneously Kickstarter is a prime example of what the future lions breif is set to accomplish It creates a thread of conversation between the consumer and the good that they consume Giving them influence and ultimately underline the core functions of a capitalistic society Innovators and their audiences are given an oppurtunity to work together in achieving new plateaus of development and does so seamlessly Cybersphere Communications Developments 1 Number 1 2014 Volume
4  New Modes of Communication Cybersphere Communications Developments  multimedia personal communication   5  Immersive Vi...
4 New Modes of Communication Cybersphere Communications Developments multimedia personal communication 5 Immersive Virtual Spaces Oculus Rift The Oculus Rift is a new virtual reality headset that lets players step inside their favorite games and virtual worlds Biological Data Collection Emotiv EEG headset The Impact They Have Already New symbols notions and meanings that emerge from here become not only new communication standards but also a part of everyday life Thus usual and previously known patterns of communication are reconfigured both functionally and in content Interactivity as a crucial difference and huge advantage in comparison with classical media enables users to partake in one to many and each to all communication Soft and clean Futurebrochure indesignProposal square Lions Project template All of these applications have in some way shape or form altered the way we communicate with each other Whether i t be the media that is shared or the audience i t brings you in touch wi th they present new means of both temporary and elongated dialogues That platforms for these applications exist on such a large scale that the effects of newly introduced software can be noticed almost instantaneously Kickstarter is a prime example of what the future lions breif is set to accomplish It creates a thread of conversation between the consumer and the good that they consume Giving them influence and ultimately underline the core functions of a capitalistic society Innovators and their audiences are given an oppurtunity to work together in achieving new plateaus of development and does so seamlessly Cybersphere Communications Developments 1 Number 1 2014 Volume
4  New Modes of Communication Cybersphere Communications Developments  multimedia personal communication   5  Immersive Vi...
2013 7 6 Nissan realises that young drivers were losing interest in their cars AKQA and the Oculus AKQA s work for Nissan IDx took first place in the IAB s Creative Showcase awards wi th AMV BBDO and Mason Zimbler as runners up Immersive Virtual Spaces The Oculus Rift is a new virtual reality headset that lets players step inside their favorite games and virtual worlds the demo that had me moving slowly forward through a giant disintegrating orb I was stationary of course but my brain defini tely thought I should be moving and I found myself actively trying I ve seen five or six demos that made me think the world was about to change Apple II Netscape Google iPhone then Oculus Chris Dixon Nissan IDx To win back their loyalty they would have to put them at the heart of their creative process To do this they teamed up with AKQA to create the Nissan IDx co creation project Users are placed within the Nissan reality and transported to an eden of sports cars They are free to engage with the world in a way they didn t expect ultimately stimulating brand awareness to balance myself as a result It is the first time that I truly felt like the digi tal world had begun to take over more than just my visual perception Michael Gorman Engadgetuk Soft and clean Futurebrochure indesignProposal square Lions Project template AKQA and the Oculus 1 Number 1 2014 Volume 7
2013  7  6  Nissan realises that young drivers were losing interest in their cars.  AKQA and the Oculus AKQA   s work for ...
2013 7 6 Nissan realises that young drivers were losing interest in their cars AKQA and the Oculus AKQA s work for Nissan IDx took first place in the IAB s Creative Showcase awards wi th AMV BBDO and Mason Zimbler as runners up Immersive Virtual Spaces The Oculus Rift is a new virtual reality headset that lets players step inside their favorite games and virtual worlds the demo that had me moving slowly forward through a giant disintegrating orb I was stationary of course but my brain defini tely thought I should be moving and I found myself actively trying I ve seen five or six demos that made me think the world was about to change Apple II Netscape Google iPhone then Oculus Chris Dixon Nissan IDx To win back their loyalty they would have to put them at the heart of their creative process To do this they teamed up with AKQA to create the Nissan IDx co creation project Users are placed within the Nissan reality and transported to an eden of sports cars They are free to engage with the world in a way they didn t expect ultimately stimulating brand awareness to balance myself as a result It is the first time that I truly felt like the digi tal world had begun to take over more than just my visual perception Michael Gorman Engadgetuk Soft and clean Futurebrochure indesignProposal square Lions Project template AKQA and the Oculus 1 Number 1 2014 Volume 7
2013  7  6  Nissan realises that young drivers were losing interest in their cars.  AKQA and the Oculus AKQA   s work for ...
8 9 Emotiv s EPOC and NeuroVigi l s iBrain and Apple Watch The Era of Health monitors Biological Data Collection Soft and clean Futurebrochure indesignProposal square Lions Project template A Dentsu advertised product the Necomimi came to existance through the mind of a shy designer at a large Japanese tech firm named Neurosky Her proposal was deemed difficult to execute but not impossible After a year of marketing with a little more than a prototype the product has become a massive success The ears respond to the wearers mood and has in turn enhanced body language to a large degree Integral to the planner s idea for mind controlled cat ears was a technology called electroencephalography or EEG To put it sensationally EEG is a way of reading minds Li terally it is the use of devices like Emotiv s EPOC and NeuroVigil s iBrain to record low level electrical output from the brain that output can be mapped to thoughts or even emotions Invented in 1924 EEG once required inconvenient electrode caps and was only used in neuro intensive medical science the recordings even there were imprecise and clumsy But in 2007 Doctor Phi lip Low later the founder of NeuroVigil invented single channel EEG This reduced the electrode caps to a single node and precision has been improving ever since Emotiv Systems is an Australian electronics company developing brain computer interfaces based on electroencephalography technology founded in 2003 Biological Data Collection 1 Number 1 2014 Volume
8  9  Emotiv   s EPOC and NeuroVigi l   s iBrain and Apple Watch The Era of Health-monitors  Biological Data Collection  S...
8 9 Emotiv s EPOC and NeuroVigi l s iBrain and Apple Watch The Era of Health monitors Biological Data Collection Soft and clean Futurebrochure indesignProposal square Lions Project template A Dentsu advertised product the Necomimi came to existance through the mind of a shy designer at a large Japanese tech firm named Neurosky Her proposal was deemed difficult to execute but not impossible After a year of marketing with a little more than a prototype the product has become a massive success The ears respond to the wearers mood and has in turn enhanced body language to a large degree Integral to the planner s idea for mind controlled cat ears was a technology called electroencephalography or EEG To put it sensationally EEG is a way of reading minds Li terally it is the use of devices like Emotiv s EPOC and NeuroVigil s iBrain to record low level electrical output from the brain that output can be mapped to thoughts or even emotions Invented in 1924 EEG once required inconvenient electrode caps and was only used in neuro intensive medical science the recordings even there were imprecise and clumsy But in 2007 Doctor Phi lip Low later the founder of NeuroVigil invented single channel EEG This reduced the electrode caps to a single node and precision has been improving ever since Emotiv Systems is an Australian electronics company developing brain computer interfaces based on electroencephalography technology founded in 2003 Biological Data Collection 1 Number 1 2014 Volume
8  9  Emotiv   s EPOC and NeuroVigi l   s iBrain and Apple Watch The Era of Health-monitors  Biological Data Collection  S...
Potential Capabilities 10 Alternative uses Communication wi th New Born Children Communication Wi th The Paralyzed Warning User of Physical and Mental Illnesses Warning User of Physical and Mental Illnesses This fits perfectly under AKQA s 4 core values Quality Service Innovation Thought Soft and clean Futurebrochure indesignProposal square Lions Project template From a realistic stand point these ideas may seem a li ttle out of worldly and in a sense absurd but I believe that all of these applications could redefine the daily lives of mi llions You are in a way giving the gift of comprehensable communication to entities that previously had no abi li ty to do so I m sure that demand would be exceptional regardless of use the question is which one has the most rationality behind i t and whether or not the graphic work I produce wi ll do the product justice 20 55 Possible stakeholders could be The Humane Society PETA the NHS European Stroke Organisation Procter and Gamble Johnson and Johnson Apple Samsung or Amazon Potential Capabilities 11
Potential Capabilities  10  Alternative uses - Communication wi th New Born Children - Communication Wi th The Paralyzed -...
Potential Capabilities 10 Alternative uses Communication wi th New Born Children Communication Wi th The Paralyzed Warning User of Physical and Mental Illnesses Warning User of Physical and Mental Illnesses This fits perfectly under AKQA s 4 core values Quality Service Innovation Thought Soft and clean Futurebrochure indesignProposal square Lions Project template From a realistic stand point these ideas may seem a li ttle out of worldly and in a sense absurd but I believe that all of these applications could redefine the daily lives of mi llions You are in a way giving the gift of comprehensable communication to entities that previously had no abi li ty to do so I m sure that demand would be exceptional regardless of use the question is which one has the most rationality behind i t and whether or not the graphic work I produce wi ll do the product justice 20 55 Possible stakeholders could be The Humane Society PETA the NHS European Stroke Organisation Procter and Gamble Johnson and Johnson Apple Samsung or Amazon Potential Capabilities 11
Potential Capabilities  10  Alternative uses - Communication wi th New Born Children - Communication Wi th The Paralyzed -...
12 The Objective 3rd 13 largest cause of death after heart disease and cancer To find the best possible use of this technology i n terms of development in human communication and posi tive societal i nfluence that has yet to be addressed in the public domai n The Issue of Brain Strokes 110 000 The amount of people according to the NHS that experienced a stroke in England last year Brain researcher Jill Bolte Taylor studied her own stroke as it happened and has become a powerful voice for brain recovery I n t h e c o u rs e o f f o u r h o u rs I w a t c h e d m y b ra i n c o m p l e t e l y d e t eri o ra t e i n i t s a b i l i t y to p ro c e s s a l l i n f o r mation On the morni ng of the hemorrhage I could not w a l k t a l k re a d w ri t e o r re c a l l a n y o f m y l i f e I essentially became an infant in a woman s body One morni ng a blood vessel i n Ji ll Bolte Taylor s brai n exploded As a brai n sci entist she realized she had a ri ngside sea t to her own stroke She wa tched as her brai n functions shut down one by one motion speech memory self awareness Amazed to fi nd herself ali ve Taylor spent eight years recoveri ng her abi li ty to thi nk walk and talk She has become a spokesperson for stroke recovery and for the possibi li ty of comi ng back from brai n i njury stronger than before In her case although the stroke damag ed the left side of her brai n her recovery unleashed a torrent of crea tive energy from her right Future Lions Project Proposal The Issues of Brain Strokes
12  The Objective  3rd  13  largest cause of death after heart disease and cancer.  To find the best possible use of this ...
12 The Objective 3rd 13 largest cause of death after heart disease and cancer To find the best possible use of this technology i n terms of development in human communication and posi tive societal i nfluence that has yet to be addressed in the public domai n The Issue of Brain Strokes 110 000 The amount of people according to the NHS that experienced a stroke in England last year Brain researcher Jill Bolte Taylor studied her own stroke as it happened and has become a powerful voice for brain recovery I n t h e c o u rs e o f f o u r h o u rs I w a t c h e d m y b ra i n c o m p l e t e l y d e t eri o ra t e i n i t s a b i l i t y to p ro c e s s a l l i n f o r mation On the morni ng of the hemorrhage I could not w a l k t a l k re a d w ri t e o r re c a l l a n y o f m y l i f e I essentially became an infant in a woman s body One morni ng a blood vessel i n Ji ll Bolte Taylor s brai n exploded As a brai n sci entist she realized she had a ri ngside sea t to her own stroke She wa tched as her brai n functions shut down one by one motion speech memory self awareness Amazed to fi nd herself ali ve Taylor spent eight years recoveri ng her abi li ty to thi nk walk and talk She has become a spokesperson for stroke recovery and for the possibi li ty of comi ng back from brai n i njury stronger than before In her case although the stroke damag ed the left side of her brai n her recovery unleashed a torrent of crea tive energy from her right Future Lions Project Proposal The Issues of Brain Strokes
12  The Objective  3rd  13  largest cause of death after heart disease and cancer.  To find the best possible use of this ...
14 What Does the NHS Have To Say Using the NHS educational video I was able to gain a vast amount of knowledge on the subject relatively quickly Stroke survivors lose 1 month of healthy life for every 15 minute delay Researchers found that people who were aged 80 and had suffered a severe stroke could get half a day of healthy living extra for every minute of reduced delay in getting treatment The National Health Service The mai n symptoms of stroke can be remembered wi th the word FAST Face Arms Speech Time Face the face may have dropped How strokes are treated I n the UK strokes are a major health prob Treatment depends on the type of stroke you lem Every year around 110 000 people have The four publicly funded health care systems in the countries of the United Kingdom Who is at risk have i ncludi ng which part of the brai n was a stroke in England and i t is the third largest affected and what caused i t Introduction A stroke is a serious life threatening medical condition that Like all organs the brain needs the oxygen and nutrients occurs when the blood supply to part of the brain is cut off provided by blood to function properly If the supply of blood is cause of death after heart disease and can to smi le or their mouth or eye may have Why do strokes happen on one side the person may not be able cer The brain injuries caused by strokes are Most often strokes are treated wi th med dropped a major cause of adult disabi li ty in the UK ication This generally includes medicines to prevent and remove blood clots reduce restricted or stopped brain cells begin to die This can lead to Strokes are a medical emergency and urgent treatment is essential because the sooner a person receives treatment for a stroke the less damage is likely to happen If you suspect that you or someone else is having a stroke phone 999 immediately and ask for an ambulance stroke may not be able to lift both arms and keep them there because of arm weakness or numbness in one arm Older people are most at risk of havi ng strokes although they can happen at any age i ncluding i n chi ldren blood pressure and reduce cholesterol levels In some cases There are two main causes of strokes Ischaemic where the blood supply is stopped due to a blood clot this accounts for 85 of all cases Haemorrhagic where a weakened blood vessel supplying the brain bursts Speech their speech may be slurred or garbled or the person may not be able to talk at all despi te appearing to be awake Time i t is time to dial 999 immediately if you see any of these signs or symptoms the risk of further bleedi ng i n cases of If you are south Asian African or Carib bean your risk of stroke is higher This is partly because of a predisposi tion a natural tendency to developing high blood pressure hypertension which can lead to strokes Smoking being overweight lack of exercise and a poor diet are also risk factors for stroke as are high cholesterol atrial fibri llation and diabetes surgery may be required to treat brai n swelli ng and reduce brain injury disability and possibly death Signs and symptoms Future Lions Project Proposal Arms the person wi th suspected haemorrhagic strokes Life after a stroke Around one in every four people who has a stroke wi ll die and those who do survive are often left wi th long term problems resulti ng from the injury to their brain What Does the NHS Have To Say 15
14  What Does the NHS Have To Say  Using the NHS    educational video I was able to gain a vast amount of knowledge on the...
14 What Does the NHS Have To Say Using the NHS educational video I was able to gain a vast amount of knowledge on the subject relatively quickly Stroke survivors lose 1 month of healthy life for every 15 minute delay Researchers found that people who were aged 80 and had suffered a severe stroke could get half a day of healthy living extra for every minute of reduced delay in getting treatment The National Health Service The mai n symptoms of stroke can be remembered wi th the word FAST Face Arms Speech Time Face the face may have dropped How strokes are treated I n the UK strokes are a major health prob Treatment depends on the type of stroke you lem Every year around 110 000 people have The four publicly funded health care systems in the countries of the United Kingdom Who is at risk have i ncludi ng which part of the brai n was a stroke in England and i t is the third largest affected and what caused i t Introduction A stroke is a serious life threatening medical condition that Like all organs the brain needs the oxygen and nutrients occurs when the blood supply to part of the brain is cut off provided by blood to function properly If the supply of blood is cause of death after heart disease and can to smi le or their mouth or eye may have Why do strokes happen on one side the person may not be able cer The brain injuries caused by strokes are Most often strokes are treated wi th med dropped a major cause of adult disabi li ty in the UK ication This generally includes medicines to prevent and remove blood clots reduce restricted or stopped brain cells begin to die This can lead to Strokes are a medical emergency and urgent treatment is essential because the sooner a person receives treatment for a stroke the less damage is likely to happen If you suspect that you or someone else is having a stroke phone 999 immediately and ask for an ambulance stroke may not be able to lift both arms and keep them there because of arm weakness or numbness in one arm Older people are most at risk of havi ng strokes although they can happen at any age i ncluding i n chi ldren blood pressure and reduce cholesterol levels In some cases There are two main causes of strokes Ischaemic where the blood supply is stopped due to a blood clot this accounts for 85 of all cases Haemorrhagic where a weakened blood vessel supplying the brain bursts Speech their speech may be slurred or garbled or the person may not be able to talk at all despi te appearing to be awake Time i t is time to dial 999 immediately if you see any of these signs or symptoms the risk of further bleedi ng i n cases of If you are south Asian African or Carib bean your risk of stroke is higher This is partly because of a predisposi tion a natural tendency to developing high blood pressure hypertension which can lead to strokes Smoking being overweight lack of exercise and a poor diet are also risk factors for stroke as are high cholesterol atrial fibri llation and diabetes surgery may be required to treat brai n swelli ng and reduce brain injury disability and possibly death Signs and symptoms Future Lions Project Proposal Arms the person wi th suspected haemorrhagic strokes Life after a stroke Around one in every four people who has a stroke wi ll die and those who do survive are often left wi th long term problems resulti ng from the injury to their brain What Does the NHS Have To Say 15
14  What Does the NHS Have To Say  Using the NHS    educational video I was able to gain a vast amount of knowledge on the...
16 17 A One Way Good bye My first experience of strokes and the effect they have on others A Personal Experience During my years as a chi ld I noticed that I had qui te a small fami ly This realization came in bursts where every now and again I would meet a particularly distant relative or gatherings would be held around an 8 person dinner table so on and so forth But for some reason I never felt that i t was missing anything A single mother to my dad and a nurse caregiver Synoeve Madsen embraced me as i would imagine a fami ly of humungous proportions would have I would stay at hers every summer and I d always have learnt something interesting or picked up bi ts of her strong educated and opinionated identi ty Although I would breach her expectations almost dai ly I always knew that i could apologize and be forgiven Future Lions Project Proposal In the summer of 2006 my grandmother was taken to the hospi tal after sufferi ng a massive Ishaemic bleedi ng Because of how she valued her independence even after her husband died was found an entire day after succumbing to the stroke i n her own apartment i n Copenhagen Because It took so long for her to be treated she had lost all abi li ty to communicate verbally and the sense of feeli ng in the entire left side of her body was inexistent The hopes that I could be forgiven for bei ng such a li ttle shi t on occasions had vanished and I was left to say goodbye knowing there would be no response Had she been treated wi thin the hour she might ve gai ned enough time to recover She was not sick she was not too old she was not ready and nei ther was I If we could make a system that monitors the health of those in danger wi thout i t bei ng too i ntrusive we could potentially irradicate the fatali ty of strokes all together A goal I am certainely wi lli ng to work towards A Personal Experience
16  17  A One Way Good-bye My first experience of strokes and the effect they have on others.  A Personal Experience  Duri...
16 17 A One Way Good bye My first experience of strokes and the effect they have on others A Personal Experience During my years as a chi ld I noticed that I had qui te a small fami ly This realization came in bursts where every now and again I would meet a particularly distant relative or gatherings would be held around an 8 person dinner table so on and so forth But for some reason I never felt that i t was missing anything A single mother to my dad and a nurse caregiver Synoeve Madsen embraced me as i would imagine a fami ly of humungous proportions would have I would stay at hers every summer and I d always have learnt something interesting or picked up bi ts of her strong educated and opinionated identi ty Although I would breach her expectations almost dai ly I always knew that i could apologize and be forgiven Future Lions Project Proposal In the summer of 2006 my grandmother was taken to the hospi tal after sufferi ng a massive Ishaemic bleedi ng Because of how she valued her independence even after her husband died was found an entire day after succumbing to the stroke i n her own apartment i n Copenhagen Because It took so long for her to be treated she had lost all abi li ty to communicate verbally and the sense of feeli ng in the entire left side of her body was inexistent The hopes that I could be forgiven for bei ng such a li ttle shi t on occasions had vanished and I was left to say goodbye knowing there would be no response Had she been treated wi thin the hour she might ve gai ned enough time to recover She was not sick she was not too old she was not ready and nei ther was I If we could make a system that monitors the health of those in danger wi thout i t bei ng too i ntrusive we could potentially irradicate the fatali ty of strokes all together A goal I am certainely wi lli ng to work towards A Personal Experience
16  17  A One Way Good-bye My first experience of strokes and the effect they have on others.  A Personal Experience  Duri...
Emotiv As A Brand 18 Primary Products EPOC Neuroheadset EPOC Neuroheadset Insight Brainwear Emotiv s core values and goals 19 Our brain controls what we think feel and do but scientists have a limited capability to watch it at work outside the lab National Geographic Emerging Explorer Tan Le hopes to change that while in the process fighting neurological disorders enhancing learning and even helping the disabled move things in the physical world with the power of the mind Brian Handwerk news nationalgeographic com Emotiv software 20 55 https www youtube com watch v 2KtMCX7FfZ0 t 20 Future Lions Project Proposal https www youtube com watch v wB__8umVip8 Emotiv As A Brand
Emotiv As A Brand  18  Primary Products - EPOC   Neuroheadset - EPOC Neuroheadset - Insight Brainwear  Emotiv   s core val...
Emotiv As A Brand 18 Primary Products EPOC Neuroheadset EPOC Neuroheadset Insight Brainwear Emotiv s core values and goals 19 Our brain controls what we think feel and do but scientists have a limited capability to watch it at work outside the lab National Geographic Emerging Explorer Tan Le hopes to change that while in the process fighting neurological disorders enhancing learning and even helping the disabled move things in the physical world with the power of the mind Brian Handwerk news nationalgeographic com Emotiv software 20 55 https www youtube com watch v 2KtMCX7FfZ0 t 20 Future Lions Project Proposal https www youtube com watch v wB__8umVip8 Emotiv As A Brand
Emotiv As A Brand  18  Primary Products - EPOC   Neuroheadset - EPOC Neuroheadset - Insight Brainwear  Emotiv   s core val...
20 21 4 4 21 Winners won through means of a promotional video Product Promotion Concept and Logistics Essentially what i want to do is create a realtime link between the Emotiv Neuroheadset and Apples Healthkit Effectively syncing brainwave data to an intuitive database accessible by users family members and health practitioners In order to present this idea in the best manner possible taking the previous winners methods into account a succinct video wi th narrative should suffice The video would need concise wri tten copy and a great deal of visual movement in order to entice the audience of both purchasi ng the EEG brai nwave scanner as well as the application The idea is to make the product compatible wi th a wide range of formal headwear This wi ll create an incentive increase as well as saving the consumer from the grief of seeming vulnerable to others Whether this is completely possible is sti ll to be defined but for now this seems like a wonderful addi tion to the idea as a whole Future Lions Project Proposal Product Promotion
20  21  4 4  21  Winners won through means of a promotional video  Product Promotion  Concept and Logistics Essentially wh...
20 21 4 4 21 Winners won through means of a promotional video Product Promotion Concept and Logistics Essentially what i want to do is create a realtime link between the Emotiv Neuroheadset and Apples Healthkit Effectively syncing brainwave data to an intuitive database accessible by users family members and health practitioners In order to present this idea in the best manner possible taking the previous winners methods into account a succinct video wi th narrative should suffice The video would need concise wri tten copy and a great deal of visual movement in order to entice the audience of both purchasi ng the EEG brai nwave scanner as well as the application The idea is to make the product compatible wi th a wide range of formal headwear This wi ll create an incentive increase as well as saving the consumer from the grief of seeming vulnerable to others Whether this is completely possible is sti ll to be defined but for now this seems like a wonderful addi tion to the idea as a whole Future Lions Project Proposal Product Promotion
20  21  4 4  21  Winners won through means of a promotional video  Product Promotion  Concept and Logistics Essentially wh...
22 Target Audience Colour Scheme The Elderly Other Potential Patients Future Lions Project Proposal The Target Audience The audience that I am directly targeting is the elderly population The scale of this product is dependant on the country and their specific health system for example the people living in Great Bri tain have a collective healthcare where the state pays for most expenses The fact that I am currently residing whi tin this aforementioned state means that I wi ll be focusing on the calues and roles of the retired generation of men and women in Bri tain Drawing on the woes and aspirations of prosperi ty as well as catering to their inabi lity to follow the technological curve will create a considerably connection between this set of products and their specified consumers 23 In order to portray a clean and simple user interface whi lst maintaining a certain level of medical capabili ties the colours have to resonate wi th the product and i ts eventual purpose I found that having pastel collections of turquoise combined wi th a monochromatic scale of greys lessened the feeling of despair and countered it wi th stabi lity and growth The mind is a difficult thing to embody wi th colour since we seldom see them outside of heads but a common conception is that a healthy mind is compromised of desaturated pink and purple hues However the brain when cut off from blood circulation turns grey hence the term grey matter But what could I add that doesn t necessari ly exist within the reality of what colour our brains really are Well when looking at brain scans the use of vivid yellows reds and blues are implemented in order to more accurately diagnose illnesses I feel like this colour scheme shouldn t be used for anything other than the app data because i t invokes a certain group of memories associated wi th the diagnosis Something I don t think should be tethered to the perception of the product due to the fact that most of these memories wi ll likely be negative Tthis app should bring more to the table than what the doctors can do today This can only be done by using the key factors regarding the colours which in this case wi ll be dark primary gradients and pale yellows Target Audience Colour Scheme
22  Target Audience   Colour Scheme The Elderly  Other Potential Patients  Future Lions Project Proposal  The Target Audie...
22 Target Audience Colour Scheme The Elderly Other Potential Patients Future Lions Project Proposal The Target Audience The audience that I am directly targeting is the elderly population The scale of this product is dependant on the country and their specific health system for example the people living in Great Bri tain have a collective healthcare where the state pays for most expenses The fact that I am currently residing whi tin this aforementioned state means that I wi ll be focusing on the calues and roles of the retired generation of men and women in Bri tain Drawing on the woes and aspirations of prosperi ty as well as catering to their inabi lity to follow the technological curve will create a considerably connection between this set of products and their specified consumers 23 In order to portray a clean and simple user interface whi lst maintaining a certain level of medical capabili ties the colours have to resonate wi th the product and i ts eventual purpose I found that having pastel collections of turquoise combined wi th a monochromatic scale of greys lessened the feeling of despair and countered it wi th stabi lity and growth The mind is a difficult thing to embody wi th colour since we seldom see them outside of heads but a common conception is that a healthy mind is compromised of desaturated pink and purple hues However the brain when cut off from blood circulation turns grey hence the term grey matter But what could I add that doesn t necessari ly exist within the reality of what colour our brains really are Well when looking at brain scans the use of vivid yellows reds and blues are implemented in order to more accurately diagnose illnesses I feel like this colour scheme shouldn t be used for anything other than the app data because i t invokes a certain group of memories associated wi th the diagnosis Something I don t think should be tethered to the perception of the product due to the fact that most of these memories wi ll likely be negative Tthis app should bring more to the table than what the doctors can do today This can only be done by using the key factors regarding the colours which in this case wi ll be dark primary gradients and pale yellows Target Audience Colour Scheme
22  Target Audience   Colour Scheme The Elderly  Other Potential Patients  Future Lions Project Proposal  The Target Audie...
24 The Designed Vision for the App When I came to the conclusion that the proposal I was working on was feasible i began by taking the Healthkit design and adding my own personal visual Future Lions Project Proposal 25 perspective and functions to it I did this through Photoshop and manipulating gradients and text All of which fit Apple s original design The design is catered to Apple iOS 8 and projects sleakness clarity and modernity The purpose is simple Monitor brain activity using the EEG headset and forge an intuitive method of two way communication between patients families and doctors The data is uploaded to a cloud storage provider and can be accessed from multiple technological platforms Emotiv Health strives to make excellent neurological health a commonality The Designed Vision for the App The Designed Vision for the
24  The Designed Vision for the App When I came to the conclusion that the proposal I was working on was feasible i began ...
24 The Designed Vision for the App When I came to the conclusion that the proposal I was working on was feasible i began by taking the Healthkit design and adding my own personal visual Future Lions Project Proposal 25 perspective and functions to it I did this through Photoshop and manipulating gradients and text All of which fit Apple s original design The design is catered to Apple iOS 8 and projects sleakness clarity and modernity The purpose is simple Monitor brain activity using the EEG headset and forge an intuitive method of two way communication between patients families and doctors The data is uploaded to a cloud storage provider and can be accessed from multiple technological platforms Emotiv Health strives to make excellent neurological health a commonality The Designed Vision for the App The Designed Vision for the
24  The Designed Vision for the App When I came to the conclusion that the proposal I was working on was feasible i began ...
26 27 The Icon TeleMedic By What relates to the concept as a whole and what should the Icon look like EMOTIV EMOTIV EMOTIV EMOTIV EMOTIV EMOTIV TeleMedic TeleMedic TeleMedic TeleMedic TeleMedic TeleMedic By EMOTIV Fonts used Candela DISCO Credit Valley Existence Geometria Simpli ca Comforta Future Lions Project Proposal Stroke Monitor Telepathos BrainSave DOCTalk To answer this I relied upon my research of Apple s app branding style the colorscheme and the product that I am potentially tryi ng to sell I experimented wi th gradients vector versions of the headset and the data representation that i t projects The name of the product is also worked upon at this stage and was slightly difficult due to the amount of medical organizations that revolve around mental health services One term I was determined to use was the term Tele the origi n bei ng Greek and ultimately means from a distance Different versions and uses of the word are constructed whi lst tryi ng different font types and layout In the end I decided to use the term Telemedic because i ts defini tion meant exactly what I was trying to create The icon is a representation of the layers of data the app produces as well as the seemless interface and of course the pruduct Neuroheadset arranged i n the front TeleMedic The Icon
26  27  The Icon TeleMedic By  What relates to the concept as a whole and what should the Icon look like   EMOTIV  EMOTIV ...
26 27 The Icon TeleMedic By What relates to the concept as a whole and what should the Icon look like EMOTIV EMOTIV EMOTIV EMOTIV EMOTIV EMOTIV TeleMedic TeleMedic TeleMedic TeleMedic TeleMedic TeleMedic By EMOTIV Fonts used Candela DISCO Credit Valley Existence Geometria Simpli ca Comforta Future Lions Project Proposal Stroke Monitor Telepathos BrainSave DOCTalk To answer this I relied upon my research of Apple s app branding style the colorscheme and the product that I am potentially tryi ng to sell I experimented wi th gradients vector versions of the headset and the data representation that i t projects The name of the product is also worked upon at this stage and was slightly difficult due to the amount of medical organizations that revolve around mental health services One term I was determined to use was the term Tele the origi n bei ng Greek and ultimately means from a distance Different versions and uses of the word are constructed whi lst tryi ng different font types and layout In the end I decided to use the term Telemedic because i ts defini tion meant exactly what I was trying to create The icon is a representation of the layers of data the app produces as well as the seemless interface and of course the pruduct Neuroheadset arranged i n the front TeleMedic The Icon
26  27  The Icon TeleMedic By  What relates to the concept as a whole and what should the Icon look like   EMOTIV  EMOTIV ...
The Animation 28 Hey 23 02 PM Do you need assistance 29 Primary Objectives Display Medical Professionalism Appease the Emotiv Brand Values of Innovation Portray the Products Purpose and Function Uncommon brain activi ty detected The Storyboard Contacting Dr Miyra Vinall Put your fami ly members at ease Visi t the App Store for more information TeleMedic By EMOTIV Future Lions Project Proposal The video begins with a time stamp and opens to a phone in sleep mode on a table Within these scenes a clip of text going in and out of focus emerges dipicting the reality of someone going through a stroke The narrative leads through the reaction service of medical professionals and moves to a morning setting within the hospital revealing the patient is in good health After this a sequence of the pitch which gives the consumer info and correspondence rounds up the animation 20 55 Video Sharing Websi tes The Animation
The Animation  28     Hey, 23 02 PM  Do you need assistance      29  Primary Objectives - Display Medical Professionalism ...
The Animation 28 Hey 23 02 PM Do you need assistance 29 Primary Objectives Display Medical Professionalism Appease the Emotiv Brand Values of Innovation Portray the Products Purpose and Function Uncommon brain activi ty detected The Storyboard Contacting Dr Miyra Vinall Put your fami ly members at ease Visi t the App Store for more information TeleMedic By EMOTIV Future Lions Project Proposal The video begins with a time stamp and opens to a phone in sleep mode on a table Within these scenes a clip of text going in and out of focus emerges dipicting the reality of someone going through a stroke The narrative leads through the reaction service of medical professionals and moves to a morning setting within the hospital revealing the patient is in good health After this a sequence of the pitch which gives the consumer info and correspondence rounds up the animation 20 55 Video Sharing Websi tes The Animation
The Animation  28     Hey, 23 02 PM  Do you need assistance      29  Primary Objectives - Display Medical Professionalism ...
30 31 211 The minutes it takes to render 73 frames of animation Approx 3 seconds Fi nal Outcome Cinema 4D As I moved towards the final stages of conceptualizing the project outcome I became quite weary of the time consuming process of rendering the Cinema 4d file the render settings for your animation timeline As I am running a PC Desktop I have assembled from scratch running a 16 gb ram split between two 8 gb cards this process can be nearly impossible to reach the standard of video that you wish due to the absence of processing ability What it does is make a grid of proportional squares where it The nature of the software creates a persistent issue when a lack of maps the 3d environment in a repetitive sequence After it has CPU capacity is prevalent The way the software is designed determines completely defined the environment it begins to render 9 separate the method in which the virtual space is generated into a commonly squares of the image all rendering at different speeds depending on used video codec Once the motion key frames are placed in the correct the vector density within each particular square When the density position and the preview is to your liking the next step is to configure reaches a certain level the speed at which these squares complete has Future Lions Project Proposal If the demand for this product overcomes financial pi tfalls i t has the potential to invoke a massive influence on the defini tion of modern communication and create a society in which we value our health over our pride as indiviuals The i nterpretation of this graphic work should be viewed only as a possibi li ty not as a fi nal rendi tion of what the product wi ll look like If I could ever get the oppurtuni ty and fundi ng to make the production of this good a reali ty i t would be a blessi ng All I can do is resonate i t s importance the potential become horrendously slow A major flaw in my relatively challenge less process in finishing my graphic work Final Outcome
30  31  211  The minutes it takes to render 73 frames of animation. Approx. 3 seconds  Fi nal Outcome  Cinema 4D As I move...
30 31 211 The minutes it takes to render 73 frames of animation Approx 3 seconds Fi nal Outcome Cinema 4D As I moved towards the final stages of conceptualizing the project outcome I became quite weary of the time consuming process of rendering the Cinema 4d file the render settings for your animation timeline As I am running a PC Desktop I have assembled from scratch running a 16 gb ram split between two 8 gb cards this process can be nearly impossible to reach the standard of video that you wish due to the absence of processing ability What it does is make a grid of proportional squares where it The nature of the software creates a persistent issue when a lack of maps the 3d environment in a repetitive sequence After it has CPU capacity is prevalent The way the software is designed determines completely defined the environment it begins to render 9 separate the method in which the virtual space is generated into a commonly squares of the image all rendering at different speeds depending on used video codec Once the motion key frames are placed in the correct the vector density within each particular square When the density position and the preview is to your liking the next step is to configure reaches a certain level the speed at which these squares complete has Future Lions Project Proposal If the demand for this product overcomes financial pi tfalls i t has the potential to invoke a massive influence on the defini tion of modern communication and create a society in which we value our health over our pride as indiviuals The i nterpretation of this graphic work should be viewed only as a possibi li ty not as a fi nal rendi tion of what the product wi ll look like If I could ever get the oppurtuni ty and fundi ng to make the production of this good a reali ty i t would be a blessi ng All I can do is resonate i t s importance the potential become horrendously slow A major flaw in my relatively challenge less process in finishing my graphic work Final Outcome
30  31  211  The minutes it takes to render 73 frames of animation. Approx. 3 seconds  Fi nal Outcome  Cinema 4D As I move...
32 Resources 33 Internet Sources Jill Bolte Taylor My stroke of insight Ted Talk Allen E Buchanan Image Sources http cdn redmondpie com wp content http www nissanusa com content dam https www ted com speakers ji ll_bolte_ uploads 2014 06 HealthKi t HomeKi t png nissan future and concept vehicles idx taylor idx freeflow jpg http www telegraph co uk health health http www blandi org fgui llen fi les 2013 03 brain scan_ jpg Beyond Humanity is a brilliant dialogue surrounding the ethics of tech enhancing body mods news 10696347 Stroke survivors lose ahttp www nhs uk condi tions Stroke Pages Introduction aspx http www doyugames com blog uni for every 15 minute delay html ty 3d oculus rift defini tive possibi li ty Videos Books Jill Bolte Taylor http www ted com talks jill_bolte_taylor_s_powerful_ stroke_of_insight language en Buchanan Allen E 2011 Beyond Humanity The Ethics of The Imagination Board https www youtube com watch v 2KtMCX7FfZ0 t 20 Wheelchair Mind Control https www youtube com watch v wB__8umVip8 Steven Hawking On Computing and Communication http www medicaldaily com could artificial intelligence threaten human existence stephen hawking says so 312856 http www turbosquid com 3d models human brain 3d c4d 645549 http s3 amazonaws com readhttp www ideaomena fi si tes default ers 2012 04 18 stephenhawking_1 jpg fi les new youtube logo 640x320 png Biomedical Enhancement Oxford Oxford University Press month of healthy life mons thumb f fa NHS Logo svg 2000pxhttp www theguardian com technolo http i huffpost com gen 1397141 thumbs http upload wikimedia org wikipedia comNHS Logo svg png gy 2014 sep 18 apple healthki t bug ios 8 o OLD HANDS facebook jpg http upload wikimedia org wikipedia http www theposi tiveapproach global Bouwman M Franzen G 2001 The mental worlds of brands http images hacktabs com 2014 01 wp content uploads 2013 05 taylor_mys London World Advertising Research Centre p390 400 snapchat logo png trokeofinsight jpg en 5 5f Liveleak_logo_july_2014 png https wasahiro fi les wordpress com 2013 12 ps4 logo jpg Chang H j 2010 23 things they don t tell you about capital http img tuttoandroid net wp content http www ted com talks ji ll_bolte_tay ism London Penguin Books p1 276 uploads 2014 12 Vimeo logo png lor_s_powerful_stroke_of_insight lan www wired co uk wired insider 2013 fu guage en ture lions 2013 Kotler P 1994 The principles of marketing U S Pearson p269 http emotiv com epoc php https www ted com speakers ji ll_bolte_ taylor http ycharts com companies GOOG r_ and_d_expense Future Lions Project Proposal Resources
32  Resources  33  Internet Sources  Jill Bolte Taylor  My stroke of insight Ted Talk  Allen E. Buchanan  Image Sources  h...
32 Resources 33 Internet Sources Jill Bolte Taylor My stroke of insight Ted Talk Allen E Buchanan Image Sources http cdn redmondpie com wp content http www nissanusa com content dam https www ted com speakers ji ll_bolte_ uploads 2014 06 HealthKi t HomeKi t png nissan future and concept vehicles idx taylor idx freeflow jpg http www telegraph co uk health health http www blandi org fgui llen fi les 2013 03 brain scan_ jpg Beyond Humanity is a brilliant dialogue surrounding the ethics of tech enhancing body mods news 10696347 Stroke survivors lose ahttp www nhs uk condi tions Stroke Pages Introduction aspx http www doyugames com blog uni for every 15 minute delay html ty 3d oculus rift defini tive possibi li ty Videos Books Jill Bolte Taylor http www ted com talks jill_bolte_taylor_s_powerful_ stroke_of_insight language en Buchanan Allen E 2011 Beyond Humanity The Ethics of The Imagination Board https www youtube com watch v 2KtMCX7FfZ0 t 20 Wheelchair Mind Control https www youtube com watch v wB__8umVip8 Steven Hawking On Computing and Communication http www medicaldaily com could artificial intelligence threaten human existence stephen hawking says so 312856 http www turbosquid com 3d models human brain 3d c4d 645549 http s3 amazonaws com readhttp www ideaomena fi si tes default ers 2012 04 18 stephenhawking_1 jpg fi les new youtube logo 640x320 png Biomedical Enhancement Oxford Oxford University Press month of healthy life mons thumb f fa NHS Logo svg 2000pxhttp www theguardian com technolo http i huffpost com gen 1397141 thumbs http upload wikimedia org wikipedia comNHS Logo svg png gy 2014 sep 18 apple healthki t bug ios 8 o OLD HANDS facebook jpg http upload wikimedia org wikipedia http www theposi tiveapproach global Bouwman M Franzen G 2001 The mental worlds of brands http images hacktabs com 2014 01 wp content uploads 2013 05 taylor_mys London World Advertising Research Centre p390 400 snapchat logo png trokeofinsight jpg en 5 5f Liveleak_logo_july_2014 png https wasahiro fi les wordpress com 2013 12 ps4 logo jpg Chang H j 2010 23 things they don t tell you about capital http img tuttoandroid net wp content http www ted com talks ji ll_bolte_tay ism London Penguin Books p1 276 uploads 2014 12 Vimeo logo png lor_s_powerful_stroke_of_insight lan www wired co uk wired insider 2013 fu guage en ture lions 2013 Kotler P 1994 The principles of marketing U S Pearson p269 http emotiv com epoc php https www ted com speakers ji ll_bolte_ taylor http ycharts com companies GOOG r_ and_d_expense Future Lions Project Proposal Resources
32  Resources  33  Internet Sources  Jill Bolte Taylor  My stroke of insight Ted Talk  Allen E. Buchanan  Image Sources  h...
TeleMedic The AppThe App That LiterallyLives Lives That Literally Saves Saves
TeleMedic The AppThe App That LiterallyLives Lives That Literally Saves Saves
TeleMedic The AppThe App That LiterallyLives Lives That Literally Saves Saves
TeleMedic The AppThe App That LiterallyLives Lives That Literally Saves Saves
December 12 2014 Christopher Madsen Graphi c and Media Design Year 3 London College of Communication AKQA Future Lions Industry Design Project
December 12 2014 Christopher Madsen Graphi c and Media Design Year 3 London College of Communication  AKQA Future Lions In...