Too many businesses make the error of building and planning their strategies around the ‘good times’, when sales and revenue are high. It’s easy to get lulled into a false sense of security when times are good, and think that the good times will keep on rolling, but it pays to remember that all economies are cyclical and downturns are as inevitable as the upturns. It is essential for all businesses to have a plan in place for managing in uncertain times, and protecting themselves from volatility.