An introduction into the general practice of Trade Area Marketing Group with a more comprehensive look at our compliance practice

Introducing Trade Area Marketing Group A lens into our company with a focus on our compliance practice and its importance in today s business ecology Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com CT Business ID 0913839 LLC filed 9 26 2007 EIN 26 0886256 A Veteran Owned Company
Introducing Trade Area Marketing Group A lens into our company with a focus on our compliance practice and its importance ...
Who we are Trade Area Marketing Group is a Connecticut based global consulting practice with of ces in Hartford Stamford Zaragoza Spain and Singapore Founded by Harry Falber in 2001 TAMG merged with Continental Consulting Group of Stamford CT in 2011 CCG was founded by his colleague from Polaroid Corporation and long time friend and veteran Joe Dell Aquila and focused on searches for new ad agencies for client companies agency compensation negotiations private equity merger and acquisition of above and below the line marcomm agencies and advising ad agencies on merger sale and valuation In 2013 recognizing the ever increasing need for compliance guidance and training at companies of all sizes and in all industries domestically and internationally TAMG formed a partnership with Harry s colleague from Smith Wesson Holding Corporation Jon Rydberg a respected and acclaimed compliance expert whom Harry had formed a close bond with while consulting to SWHC We have recently formed Trade Area Healthcare that focuses on many parts of the global health care industry and healthcare information systems with skills in pharmaceuticals nutraceuticals medical and hospital equipment and emerging technologies Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 2
Who we are        Trade Area Marketing Group is a Connecticut based, global consulting practice with  of   ces in Hartford...
What we do We provide hands on assistance to senior management and all levels of their organizations including the design and implementation of quick tolaunch response strategies We develop tailored critical compliance training for single businesses or across multiple business units to insure all employees at all levels understand the importance of their ethical commitment to conduct business including sales R D and manufacturing standards and practices within proper boundaries and their legal duties and commitment to global standards and practices We put in place Customs and Point of Origin C TPAT programs protecting your business and our borders at place of import origination We conduct audits to satisfy FCPA BA2010 23c ITAR ATF EAR SOX and other critical anti corruption components important in conducting domestic and international trade to insure there is no gap between self audit and government audit Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 3
What we do        We provide hands-on assistance to senior management and all levels of  their organizations including the...
What we do We implement growth and turn around solutions as well as provide tactical support in country and on site for a broad range of sales marketing supply innovation and general management initiatives working with businesses distribution channels local regional and international government of cials and non governmental organizations as needed We work on urgent development and implementation of strategic alternatives when unforeseen competitive situations arise which often include creating quicklyneeded advertising promotion sales training and sales programs We conduct new ad agency searches negotiate fair to both party compensation agreements conduct audits of and provide recommendations for advertising and promotion budgets to help reduce contain or repurpose marcomm expenses We work with Private Equity rms and ad agency management who are interested in marcomm portfolio expansion ad agency sales mergers or acquisitions as well as conduct agency valuations Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 4
What we do        We implement growth and turn-around solutions, as well as provide tactical  support, in-country and on-s...
What we do Strategic Action Planning Solution Implementation Rapid urgent response reaction programs Interim marketing management Distributor Plans New Product Introductions and design Brand product turn around Brand extension studies Competitive landscape analysis Bridge creative work and execution Outsourced special talent teams Sales incentive training programs toolkits Advertiser needs FCPA BA 2010 23c ITAR ATF C TPAT Selection Management Incubation lab set up New Advertising Agency Searches Compliance Training Initiatives evaluation and service recommendations Compliance Transformation Compliance Technology Import Export Compliance Customized company wide ethics training On line Cohort groups Responsibility speci c C suite Cultural Transformation Supplier Partner Audit Safety Security Integrated marketing searches Digital Branding Licensing Sales Promotion Event Marketing PR Adv Branding Licensing Media agency searches and evaluations Client and agency compensation issues Corporate marketing services structure and process Compliance practice is co led and implemented jointly with Orchid Advisors CEO Jon Rydberg who holds a secret clearance and previously was with the Department of Homeland Security DHS Manufacturing Industry Sector Board and was an Executive Committee Member of the DHS Manufacturing Supply Chain Team APICS Smith Wesson and Ernst Young Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 360 cross evaluations Relationship mediation Marketing Expenditure Evaluations Recommendations Agency Audits Budget level analysis Media Allocation Analysis Media Ef ciency Delivery Audits Agency Staf ng to Level of Service Analysis Agency Compensation Review Analysis Program Design Analysis of Promotion program costs and return on investment Analysis of DRTV DRR and other Direct Response investments 5 CT Business ID 0913839 LLC filed 9 26 2007 Veteran owned EIN 26 0886256
What we do  Strategic Action Planning   Solution Implementation          Rapid urgent response  reaction programs         ...
What we do Compliance We deliver a tailored business speci c compliance ecological system to a client s employee community to insure it is meaningful manageable morally understandable and relevant to each person s job at every level Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 6
What we do - Compliance   We deliver a tailored, business speci   c compliance ecological system to a client   s employee ...
We believe effective compliance is what s important to the continuity growth health and unassailable ethical integrity of a company and its community A well educated workforce well educated to what s important to integrity in business whether in sales R D manufacturing communications or relationships Corporate ethics that are believable and inviolate Corporate leaders that are ethical and stand for ethical practices no matter what the outcome Committed corporate governance that will never look the other way Compliance ownership that is embedded culturally in the organization from the mailroom to the boardroom Technology aided processes via portals or dedicated tablets and kiosks Information processing that is constantly updated disseminated retaught and retested to insure retention and respect for standards Communicate so that all employees understand that the company is a community and while each person may have different compliance ownership the adherence to her or his goals are no less or more important than any other s adherence to their compliance standards Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 7
We believe effective compliance is what   s important to the continuity, growth, health and unassailable ethical integrity...
What our TAMG compliance system will deliver and how we deliver it Before we start to develop a tailored program based on your condition we audit Following the audit our clients receive a written road map beginning with what our audit uncovered and what we believe will be necessary to deliver a fully tested operational functional and acceptable program to regulatory agencies for self and governmental auditing standards Compliance strategy exceeding Federal State and International requirements Employee cohort group as well as e tools and associated training to educate and embed ethically responsible behavior at all levels insuring the entire organization always acts in a compliant manner and is in compliance Technology and software logic to statistically drive repeatability of execution into your partner and customer transactions Real time visual aids and management tools to proactively manage your compliance programs and customs programs Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 8
What our TAMG compliance system will deliver and how we deliver it         Before we start to develop a tailored program b...
Before you have a compelling compliance program you need an effective framework Our framework is built on a four step process We map the federal state international regulatory environment you live and work in We articulate a company compliance vision to integrate with your business strategy We design a federal state and international compliance relationship strategy to complement both you and the regulatory agencies you interface with We rede ne and re express your company s cultural norms policies and expectations We formalize roles establish ownership build community standards set and de ne personal cohort business unit and partner quanti able expectations We integrate ERP CRM advanced and legacy technologies and put in place process and internal controls while developing dedicated terminology that is conversational not confrontational and de nitely not industry speak and jargon We don t walk away We on board and monitor the new culture with audits industry and governmental benchmarking and analytics We help monitor and govern with meaningful dashboards at all levels And we keep you abreast of industry and global trends both legal and political insuring the community is always in sync and is aware of what is taking place in the world both good and bad to drive home the importance of your effort to build a community of compliance for the 21st century Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 9
Before you have a compelling compliance program, you need an effective framework  Our framework is built on a four-step pr...
Each system will have a clearly de ned compliance program strategy based on situation as well as needs Conditions that impact on the strategy include Current investigations or inspections and status Past investigations inspections and outcomes Locations of past employees for above if still not with organization State of your business products suppliers and distribution network Depth of knowledge across company and business partners with respect to U S Section 8B2 1 Effective Compliance Ethics Program requirements Relationship with regulators and investigators State of mind of your internal and external community The initial strategy is critical to successful transformation We lead implementation of a full scale compliance program that meets Federal state and Global if necessary expectations keeping your doors open and your business operational We create an action plan for engaging Federal and State regulators and their global partners so they see a fully transparent and committed compliance and ethics program devoid of any perceived wiggle room by management Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 10
Each system will have a clearly de   ned compliance program strategy based on situation as well as needs        Conditions...
Establishing and embedding a new culture and training for a new ethical paradigm What drives your business will dictate how we de ne the new cultural roots highly regulated consumer focused business to business direct to consumer e commerce healthcare domestic single operation multi national global procurement and sales third party business development three tier system distribution minimum legal aged consumers licensed users legacy trade barriers signi cant business comes from markets with low corruption index scores Transparency org manufacturing historically answered to little or no QC oversight Engineering standards were second to margin and top line However new and ironclad ownership of compliance and ethics at all corporate levels are easier to write than instill We focus on unique rewards and incentives community conversations hidden and obvious measurement as well as disciplinary action that is inviolate for every person to insure that your new compliance program and relationship with regulators will not be derailed or worse your company will be at the receiving end of ever increasing painful punishment that can destroy careers and companies Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 11
Establishing and embedding a new culture, and training for a new ethical paradigm        What drives your business will di...
Establishing and Embedding a new culture and training for the new ethical paradigm We write a playbook that establishes uniform and appropriate expectations roles ownership no role is excused no division is given a free pass or Get Out Of Jail Card Free It doesn t happen in real life Written policies and procedures are delivered and updated as conditions warrant through webbased technology via company or division wide portals on laptops desktops factory oor kiosks iPads or other tablets We are not alarmists but if there is information from regulators or on competitors from the DOJ or other countries that our full time due diligence efforts uncover we will deliver it and our POV on its impact and suggested strategy within hours of receipt Critical conversations that impact groups for example engineers R D scientists testing labs procurement partners Human Resource departments third party business developers marcomm agencies or three tier distributors are more often than not delivered in cohort groups to gain consensus which we nd to be critical All to often training in isolation defeats the purpose of building a new ethical community standard We build a continuing training environment avoiding typical jargon that defeats the importance of your compliance transformation i e XYZ Compliance University where patience is our greatest attribute We do not punish slow learning we reward the graduate when she or he becomes conversant in what s important to each phase of study Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 12
Establishing and Embedding a new culture and training for the new ethical paradigm        We write a playbook that establi...
Compliance Process Technology Traceability Regulators are good listeners They are even better analysts We develop sophisticated toolkits with our technology so the process of compliance is traceable by employee by partner by customer and while nothing is fail safe we embed multiple internal controls to limit risk of non compliance And we work with your regulators to get buy in and removes the latent ambiguity that plagues most company regulator relationships Jon s team will support your team with ongoing analysis and reporting on all compliance issues throughout the organization and its processes If you desire we will provide your regulator partner with real time data and a high degree of integrity demonstrating your commitment to a new compliance paradigm that constantly evolves as conditions change What the Rydberg system gives you is an environment that links ongoing business change with effective process systems and training Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 13
Compliance Process   Technology  Traceability         Regulators are good listeners. They are even better analysts. We dev...
As Compliance Lead what do you see What does your CEO and Board see Easy to Understand and real time roll up roll down dashboards giving you almost instantaneous macro as well as micro views of compliance readiness down to the employee or partner level A regulatory portal that is populated based on uniform consistent data A news and social media portal that is real time updated with the latest trending and alert based information that is critical to your industry your company your partners and the markets you do business in Governmental information as soon as it becomes available to us which more often than not because of our relationships is before it becomes available to the news media or general public A true lens into the state of your company s state of compliance so that errors can be corrected during self audit and in advance of scheduled or unscheduled regulatory audits Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 14
As Compliance Lead, what do you see  What does your CEO and Board see         Easy to Understand and real time roll-up   r...
These are our direct numbers We are always available And we mean always available not just for our clients but knowing that sometimes bad things happen to good people in good companies we are just as available to answer questions when the need arises even if you aren t a client It s an ethical standard we live by Joe Dell Aquila Harry Falber Joe Dell Aquila jfdellq tradeareamarketing com 203 322 3642 Harry Falber hfalber tradeareamarketing com 203 557 4150 www tradeareamarketing com 5 Oak Lane Weston CT 06883 1 203 322 3642 1 203 557 4150 15

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These are our direct numbers. We are always available. And we mean always available not just for our clients, but knowing ...