ALL-INCLUSIVE
ADVERTISING
INCLUDES:
PRINT
ONLINE
SOCIAL
& MORE
Your Sport
Your News
Your Business
Communications from the Arenas of Your Sport
THE
COMPETITIVE
EQUESTRIAN
Media Guide 2017
Photography by
Alden Corrigan Media
for The Competitive Equestrian
YOUR All-Inclusive Solution to
Targeted Marketing in Equestrian Sport
Contact:
Lorna Lowrie
Editor and Publisher
Editor@TheCompetitiveEquestrian.com or
call or text +1 (503) 317 4956
The Competitive Equestrian magazine provides an
opportunity to reach a niche audience of premier
hunter, jumper and dressage enthusiasts in the United
States, Canada and Internationally via the printed and
digital publication. The magazine reaches inuential
and well-educated audiences who have access to an
ample discretionary income.
The publication provides access to riders,
owners, trainers and general audiences who are
active participants in the competitive equestrian
environment.
40% report an individual income in excess of
$350,00 per year
94% own one or more horses and on average
2 other pets (dogs or cats)
43% own two to ve horses
85% are female, 63% are married
22% own two or more homes
38% have a net worth over $500,000
81% own their primary residence outright
(average home value of $594,000)
63% traded stocks, bonds or mutual funds in
the last year
Own an average of three vehicles
Spends an average of 30 nights per year in a
hotel
Frequent yer program members
Spends on average $16,000 on equine-
related purchases annually, not including
funds spent on horses, competition or travel
Data Source: United States Equestrian Federation
The Competitive Equestrian offers a valuable proposition in reaching a
captive audience of elite equestrians, ensuring a strong return on your
advertising investment.
ONE PRICE
For All
YOUR Equestrian Audience
THE
COMPETITIVE
EQUESTRIAN
The Competitive Equestrian magazine provides an
opportunity to reach a niche audience of premier
equestrian enthusiasts in the United States, Canada
and Internationally via the printed and digital
publication. The magazine caters to the
die-hard equestrian and is aligned to the interests of
competitive riders, the essential support teams and
those who are interested in becoming involved our the
sports.
More than Just a Magazine
Our Directory of SERVICES and TRAINERS is printed
in every issue of the publication and listed on-line
provides an accessible list of providers to our industry.
A cost effective tool to advertise and promote training,
services and associated products.
Partnering for Success
The Competitive Equestrian holds a strong belief
in building partnerships and considers this essential
to the future development of our sports. In working
together with Shows, Circuits and Associations while
embracing the needs of localized circuits and events;
we share information and create awareness providing
timely and pertinent news to equestrian enthusiasts.
Circulation - Reach and Value with All-Inclusive
Approach
Bi-monthly, a minimum of 8,000 magazines are printed
and circulated, 3,500 are DELIVERED DIRECTLY to
equestrian homes and this base is expanding. The
Competitive Equestrian is provided free of charge at
equestrian partner events, in multiple tack stores in
the US and Canada and shared in an interactive digital
edition. This no barrier approach supports distribution
growth and reader engagement. Package that with our
all-inclusive approach - including social media, website
support and advertising as part of a single advertising
rate we aim to provide excellent return on advertising
investment.
Additional advertising can be provided via inclusion
in Flying Changes magazine, this 23 year-old
monthly northwest staple and sister magazine to The
Competitive Equestrian offers solid presentation in
Oregon, Washington and surrounding states. Just ask
about this additional value and we can advise.
Join Our Community
We welcome new ADVERTISING PARTNERS and work
together with you to drive success. If you wish for
excellence in customer service and a caring approach;
we are ready and available to listen to your goals.
Your ideas are important to us and we have the ability
to offer a exible approach and implement new
marketing formats to enable success.
PRINT Advertising Specications
Full Bleed Sizing
1. Full Page - 8.375w x 10.625h, plus 0.25 bleed
(Trim Safe Zone 7.5w x10h)
2. 2/3 Page - 5.365w x 10.625h, plus 0.25 bleed
(Trim Safe Zone 4.5w x10h)
3. 1/2 Page Horizontal - 8.375w x 5.25h, plus 0.25 bleed
(Trim Safe Zone 7.5w x 4.75h)
4. 1/3 Page Vertical - 2.85w x 10.625h, plus 0.25 bleed
(Trim Safe Zone 2.4w x 10h)
5. 1/4 Page Vertical - 3.75w x 5.25h, plus 0.25 bleed
(Trim Safe Zone 3.5w x 4.75h)
6. 1/4 Page Horizontal - 8.375w x 2.5h, plus 0.25 bleed
(Trim Safe Zone 7.5w x 2.2h)
Standard Sizing (no bleed)
1. Full Page - 7.75w x 10h
2. 2/3 Page - 5w x 10.h
3. 1/2 Page Horizontal - 7.75w x 5h,
4. 1/3 Page Vertical - 2.5w x 10h
5. 1/4 Page Vertical - 4w x 5h
6. 1/4 Page Horizontal - 7.75w x 2.25h
1. Full Page 2. 2/3 Page 3. 1/2 Page
4. 1/3 Page 5. 1/4 Page 6. 1/4 Page
1. Full Page 2. 2/3 Page 3. 1/2 Page
4. 1/3 Page 5. 1/4 Page 6. 1/4 Page
1 Issue
1. Full Page - $600
2. 2/3 Page - $500
3. 1/2 Page Horizontal - $400
4. 1/3 Page Vertical - $350
5. 1/4 Page Vertical - $200
6. 1/4 Page Horizontal - $200
3 Issues or Pages
1. Full Page - $550
2. 2/3 Page - $450
3. 1/2 Page Horizontal - $350
4. 1/3 Page Vertical - $300
5. 1/4 Page Vertical - $190
6. 1/4 Page Horizontal - $190
6 Issues or Pages & Directory Client Rate*
1. Full Page - $500
2. 2/3 Page - $400
3. 1/2 Page Horizontal - $300
4. 1/3 Page Vertical - $250
5. 1/4 Page Vertical - $170
6. 1/4 Page Horizontal - $170
Advertising Rates (includes digital version and link embedding in Ad/s)
*Trainer and Service Directory
advertisers receive the lowest
advertising rate year round.
Artwork Guide (please provide PDF or 300 DPI, CMYK)
Design Services
Ad Submission -
Responsibility lies
with client or agency
for the following:
Embedded image
quality (300dpi, high
resolution and applicable for
image size)
Meeting Ad placement
specications
Images and copy
within Safe Zone for
trim and nishing
Copy proof reading
and acceptance -
submission = approval
We will do our utmost
to take note and advise
you of any problems,
and will try to assist to
resolve before print when
noticed. We recommend
that you ask others to
support you in review
before Ad submission or
Approval.
The Competitive Equestrian offers competitive rates for Ad design support. Please contact us
directly to share requirements and we will be happy to advise and guide. Thank you.
Contact: Lorna +1 (503) 317 4956 or Lorna@TheCompetitiveEquestrian.com
PREMIUM PAGES
Please call for next availability and cost.
TRAINER DIRECTORY Specications
A. 1/6 Page** with Logo and Description - $350
B. 1/6 Page** with Logo, Description and QR Code - 5w x 10.h - $350
C. 1/12 Page with Logo and Description - $200
Annual Rate* (includes on-line Directory)
*Trainers in directory receive 12 issue advertising rate at all times.
**Ready artwork can be supplied.
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui ocia deserunt mollit anim id
est laborum.
Business Name
Address
Contact Information
Phone Numbers
Email
www.mybusinesswebsite.com
LOGO
Example A or B 1/6 Page (or supply own design)
QR Code Optional
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nos-
trud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis
aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nul-
la pariatur. Excepteur lit anim id est laborum.
Business Name
Address
Contact Information
Phone Numbers
Email
Website
LOGO
Example C 1/12 Page (or supply own design)
SERVICES DIRECTORY Specications
A. Services Custom 2.4w x 3h - $350
B. 30 word line listing with Logo and website or email link - $180
C. 1/12 Page with Logo and Description - $200
Annual Rate (includes on-line Directory)
Custom Design
Supply Artwork
or we can help.
ANNUAL TRAINER and
SERVICES DIRECTORY LISTING
IN PRINT AND ONLINE
2 MAGAZINES FOR THE PRICE OF ONE:
THE COMPETITIVE EQUESTRIAN and FLYING CHANGES
CONTACT US TO RESERVE YOUR SPOT
Lorna Lowrie
Editor@TheCompetitiveEquestrian.com or
call or text +1 (503) 317 4956
CIRCULATION
Circuits, Events and Tack Stores*
Event Circuits/Multiple Events:
HITS (all circuits)
West Palms Events (CA)
Blenheim EquiSports (CA, NV)
Sonoma Horse Park (CA)
Team NW Equestrian Sports (OR)
Cascade Horse Shows (WA)
Langer Equestrian Group
Let’s Show(CA)
Princeton Show Jumping (NJ)
Thunderbird (Canada)
Rocky Mountain Show Jumping (Canada)
Spruce Meadows (Canada)
Traverse City Horse Shows (MI)
Special Events:
Palm Beach Masters (FL)
World Cup
TM
Omaha 2017
Del Mar National (CA)
Old Salem Farm Spring Horse Shows (NY)
The Devon Horse Show (PA)
Great Lakes Equestrian Festival (MI)
The Hampton Classic
High Desert Classics (OR)
Franktown Meadows Hunter Derby
Menlo Charity Horse Show (CA)
The Evergreen Classic (WA)
American Gold Cup (NY)
Chicago Hunter Derby (IL)
Sacramento International
Del Mar International
Longines Masters of LA
Capital Challenge Horse Show (MD)
Washington International Horse Show (DC)
Royal West (Canada)
The Las Vegas National (NV)
Tack Stores:
Christensen’s Saddlery (CA)
Marys Tack and Feed (CA)
Calabasas Tack Store (CA)
LA Saddlery (CA)
Glenroy’s Equestrian Gifts (CA)
Tack Warehouse (CA)
Broken Horn Saddlery (CA)
The Equestrian Concierge (CA)
DaMoors (CA)
Four Winds Tack Shop (CA)
Carousel Saddlery (CA)
Jedlickas (CA)
Tal-y-Tara Tea & Polo Shoppe (CA)
Gallops Saddlery (OR)
The Absolute Horse Inc (OR)
Olson’s Tack Shop (WA)
Fox Creek (CO)
Happy Horse Tack and Saddle Shop (CO)
Manhattan Saddlery (NY)
North Shore Saddlery (NY)
Tack Shop of Austin (TX)
Charlottes Saddlery (TX)
Quail Hollow Tack (TX)
Charlottes Saddlery (ID)
CM Hadeld’s Saddlery (FL)
TacknRider (FL)
Winning Edge Saddlery (FL)
Spruce Meadows Shop (Canada)
Thunderbird Tack Store (Canada)
ANNUAL TRAINER and
SERVICES DIRECTORY LISTING
IN PRINT AND ONLINE
2 MAGAZINES FOR THE PRICE OF ONE:
THE COMPETITIVE EQUESTRIAN and FLYING CHANGES
CONTACT US TO RESERVE YOUR SPOT
Lorna Lowrie
Editor@TheCompetitiveEquestrian.com or
call or text +1 (503) 317 4956
Your Sport | Your News | Your Business
September/October 2017
Booking Deadline 10th Aug.
Materials Deadline 15th Aug.
Summer Events
Clinic Planner Issue
Good Luck Issue
November/December 2017
Booking Deadline 10th Oct.
Materials Deadline 16th Oct.
Season Championships & Finals
Holiday Issue
Congratulations Issue
January/February 2017
Booking Deadline 9th Dec.
Materials Deadline 16th Dec.
2017 Show Season Planning
Stallion Issue
Equine Sales Issue
March/April 2017
Booking Deadline 10th Feb.
Materials Deadline 15th Feb.
World Cup
TM
Omaha
Spring Into Show Season
Equestrian Brand Issue
May/June 2017
Booking Deadline 10th Apr.
Materials Deadline 14th Apr.
Early Season Reports
Equestrian Services Issue
July/August 2017
Booking Deadline 9th Jun.
Materials Deadline 16th Jun.
High Summer Events
Equine Sales Issue
The Competitive Equestrian magazine provides consistent review and photo galleries from events taking place
on the show circuit and is supported by seasonal editorial. We are a trainer, competitor, equestrian business
and spectator publication, providing timely and relevant news, while sharing celebrating success and the
partnership between horse and rider.
CALENDAR
*Plus many more, check our website
for updates.
HQ CONTACT:
Lorna Lowrie
Editor@TheCompetitiveEquestrian.com or
call or text +1 (503) 317 4956
HQ Address:
20767 NW PHILLIPS ROAD
HILLSBORO, OR 97124