It Can Wait

AT&T Texting and Driving Campaign 

Our Mission :

To educate all wireless users, especially teen drivers, on the risks of texting while driving. AT&T is commited to putting an end to the behavior and our message is simple, yet vital: When it comes to texting and driving, IT CAN WAIT.

The Beginning

 In 2010, the It Can Wait campaign shared a simple message: Keep your eyes on the road, not on your phone. The campaign has evolved as smartphone driving distractions have grown beyond texting to include social media, web surfing, video chatting and more. The campaign began in New York, and quickly spread all over America.

Our Focus

We want to discourage everyone to not use their phone while driving. We try our best to show the effects of this action, and show that no life is worth a text.

Our Achievements

Over the years, a majority of the states have passed laws that make texting and driving illegal. Recently, there have been devices that may help catching those in the wrong much easier. We have made many people aware of what can happen when something goes wrong, and we hope to continue and make America grow as a whole. 



all images courtesy of google images