A Quick and Easy Guide to Becoming a Celebrity in Your Field

How To Become
a Celebrity in Your Field
Victoria Garcia, CEO
Marketing Impressions
Rule #1
Branding Is More Important
Than Sales
We have moved from a selling world
to a buying world.
We have moved from a selling world to a
buying world.
Being best in the marketplace doesn’t mean anything.
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.
The more educated your client the more sales resistant.
Rule #2
Visibility Is More Important
Than Ability
All All Things Being Equal…The More
Visible Competitor Wins
Visibility Builds Credibility
Rule #3
What You See is What You Think You Get
Formerly known
as Perception
Is Reality
Our Perceptions
Define Our World
What Is Your Most
Important Product?
Hint: Your Brand
Logic Always Loses
Out To Emotion.
Rule #4
People Do Business With People They Like
(And Are Impressed With)
“You like me.
You really,
really like me.”
Business is About Relationships
When People Like You, They
Trust You
Who Do You Trust More?
People or Companies?
You Must Make a Social
Connection
Why You Should
Promote Yourself First?
Your Most Important
Service is…
Your Most Important
Service is…
Your Advice
It’s All About Building Trust
“You trust me.
You really, really
trust me.”
Personal Branding
Strategies
Specialize
Specialization
Builds Credibility
It Builds Perceived
Value and Credibility
Specialization Step 1
Chose Your Target Market
Specialization Step 2
Find Your Passion
Specialization Step 3
Develop Your Business Model
Lead
Let’s Get Into
the Details...
Leadership Is Charismatic
Join appropriate associations and work your way into the
power circles. Run for and serve on the Board of Directors
and critical committees where you will garner attention for
your skills. Make yourself a “player.” If the association has a
newsletter, be a frequent contributor.
Have someone submit your name or your company for
appropriate awards. You may not get the award, but the
fact that you were nominated will get you attention.
Make friends in high places. Who you hang out with is
noticed. Be friendly with everyone, but get too chummy with
people who are followers and you will be typecast as a
follower. Make friends with the power brokers, and they will
help you rise.
Learn that information is power. People trade on
information, so be careful who you talk to and what you say.
Watch out for gossip. Learn to “play the game.”
Personal Branding
Tools
Bad Branding is Worse Than No Branding at All
Don’t make
me barf..
Personal Branding
Tools
Establish Your Identity
Establish Your Identity
Your Company Name
Always Use a Slogan or Tag Line
Have a Professionally Designed Logo
Here’s a Few
Examples...
Your Personal Branding
Photo
Must be Shot by a PR (pro) Photographer
Not a Head Shot in a Box
Must Show Personality & Action
And, A Few More
Examples...
Your Personal Branding Business Cards
Put Your Photo on Your Card
Make it Clear What You Do
Use the Reverse Side
Publish or Perish
#1 THIS IS THE INFORMATION AGE. A TON OF
MONEY IS MADE EVERY DAY FROM EXCHANGING
INFORMATION!
Books are selling like mad. The web is an
information vehicle, as is television, talk radio,
and seminars.
Publish or Perish
#2 AUTHORS AND EDUCATORS ARE THE LAST
RESPECTED EXPERTS!
Every Presidential candidate in the U.S. has a book in print.
Authors do research. Authors are smarter than the rest of
us. Anybody who is anybody in this country is an author!
Publish or Perish
#3 YOU KNOW SOMETHING THE REST OF US DON’T!!
Don’t make the great mistake most business people do,
thinking that your knowledge of your niche market is
widely known, on the contrary, you are the owner of a
capital asset that others do not posses and have no easy
way of possessing it information!
Take look at
www.Simplebooklet.com
Publish or Perish
Start Writing
Create Information Products
Act like an Expert
Think Like a Publisher
Educate Your Target Market
Your Personal
Branding Website
Establishes Trustworthiness
Generates Leads
Sells Your Information Products
Your Personal
Branding Website
Has to Be User Friendly
Attractive Design (Put Your Photo on it)
Make Sure Your Content is Useful
Starts a Relationship (collect emails)
Your Personal
Branding Website
Blogging
http://wordpress.com/
http://www.blogger.com
Article directories
www.ezinearticles.com
Mail Chimp
http://mailchimp.com
Social Media
http://www.facebook.com
This is my website. Ask me how to do
it quick, easy and inexpensively.
Publicity
Get Your Name in the News
Use www.PRweb.com
Recycle Your Information
Press Release Media PRWeb (link to your site)
Website Article Directory Submission to an Editor
Blog (on your site) Book
Social Media
Email Newsletter (link to your site)
Public Speaking
Elevates You Over the Competition
Increases Your Credibility
List yourself for FREE at
www.sandiegospeakersguild.com
Networking
Increase Your Visibility
Builds Relationships
Speaking Opportunities
Display Leadership
Email or call me for a free chat
about your unique business.