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THE MANY FACES OF  AD FRAUD AND HOW TO PROTECT YOURSELF  White Paper
CONTENTS Introduction to ad fraud  1  De   ning ad fraud  2  Game of bots  3  Of human fraudsters  3  Misrepresentation an...
INTRODUCTION TO AD FRAUD In this article, we will take a comprehensive look at ad fraud and try to answer some basic quest...
DEFINING AD FRAUD So how do we de   ne fraud  Here   s a simple de   nition  Ad fraud is the practice of serving digital a...
GAME OF BOTS Bots are the leading cause of ad fraud. They are the focus of most anti-fraud companies, as well as the most ...
participate in ad exchanges and are likely to be blocked by buyers. Misrepresentation gives the site a false appearance of...
MISREPRESENTATION AND QUALITY Low-quality sites may or may not be fraudulent, but low quality can be warning sign. Among t...
SO HOW CAN YOU DETERMINE IF YOU HAVE A FRAUD PROBLEM  First impression. Do a sniff test. Review the most granular reportin...
WHO IS THE VICTIM  Advertisers. The biggest victims, of course, are the brands and agencies that are effectively    nancin...
WHO IS RESPONSIBLE     Fake traffic has become a commodity. There   s malware for generating it and brokers who sell it. S...
BEST PRACTICES TO COUNTER AD FRAUD Keep your eyes open. Audit bought media for indicators of fraud. Re-examine detailed re...
ABOUT CENTRO Centro is a leading developer of digital advertising and media management software. Centro software and servi...