Gaylord Palms Trade Highlights
1
4,800 TV Commercials run between Orlando and Jacksonville on Free
Form, Travel, TV Land, HGTV, Lifetime, TLC, FOOD, A&E, Hallmark, OWN,
and LMN
2 Top Orlando TV stations - WFTV ABC TV and WKMG CBS TV strong
promo support with Watch & Win promos, calendar listing, weather cut-ins
from ICE. WKMG ran a “Countdown Clock” on their website counting down the
days until the opening of ICE. Once ICE opened the clock counted down
the days remaining to experience it.
Gaylord Palms Trade Highlights
2
10,590 Radio Commercials in key markets - Miami, West Palm, Jacksonville,
Sarasota, Ft Myers, Melbourne, and Gainesville
50 Radio Stations provided promo support /commercial schedules. Promo
support included contesting on-air and website, eblasts, social media and
video blogs with the top stations in our demo Tampa, Orlando, Jacksonville,
and West Palm
3 Orlando Radio Partners with Buy-2-Get-2-Free offers heavily supported
on-air and online thru eblasts, banners, social media, :10 adlets and
commercial spots. Promotion builds awareness and helps drive weekday
18 Radio Stations with onsite remotes/broadcasts
Gaylord Palms Trade Highlights
3
1 Palms Bus wrapped at a $4k savings thru
Advertising Vehicles partnership
256 Print Ads run in all key
drive markets
28 Banner Ads with
numerous media
23 Outdoor Billboards
throughout Orlando