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TABLE OF CONTENTS  THE TEAM    2 Students and Professors   for SCAD CLC Delta Team    PROJECT BRIEF     Introduction      ...
TABLE OF CONTENTS  THE TEAM    2 Students and Professors   for SCAD CLC Delta Team    PROJECT BRIEF     Introduction      ...
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The SCAD Delta Team, consisting of two professors and 15 students with diverse cultures, majors and backgrounds, has broug...
The SCAD Delta Team, consisting of two professors and 15 students with diverse cultures, majors and backgrounds, has broug...
5  BETHANY ARMSTRONG  XENIA VIDALIS     SCAD Graphic Design   User Experience Professor     SCAD Service Design Professor ...
5  BETHANY ARMSTRONG  XENIA VIDALIS     SCAD Graphic Design   User Experience Professor     SCAD Service Design Professor ...
Delta Airlines approached us with a 10 week project to tap into the multicultural talent that resides at SCAD. The purpose...
Delta Airlines approached us with a 10 week project to tap into the multicultural talent that resides at SCAD. The purpose...
HUMBLE ORIGINS C. E. Woolman, the principal founder of Delta Air Lines, leads movement to buy Huff Daland Dusters. Renamed...
HUMBLE ORIGINS C. E. Woolman, the principal founder of Delta Air Lines, leads movement to buy Huff Daland Dusters. Renamed...
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In order to align with Delta and their brief, the class indulged into various team building activities to better understan...
In order to align with Delta and their brief, the class indulged into various team building activities to better understan...
15  FUTURES  Our team was lucky to have the oppor-  The main trends Kozubaev mentioned were   Kozubaev introduced the Futu...
15  FUTURES  Our team was lucky to have the oppor-  The main trends Kozubaev mentioned were   Kozubaev introduced the Futu...
PRESEARCH  Loyalty Programs  17  The User Journey In the weeks leading up to the project  wrong date, mapping the added st...
PRESEARCH  Loyalty Programs  17  The User Journey In the weeks leading up to the project  wrong date, mapping the added st...
The Future of the Trade  19  Mapping the Experience  NIK   s research was primarily focused on  About Delta Airlines  star...
The Future of the Trade  19  Mapping the Experience  NIK   s research was primarily focused on  About Delta Airlines  star...
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SECONDARY TAKE OFF RESEARCH Delta provided us with two main types of travelers     Leisure and Corporate. We      ITERATIO...
SECONDARY TAKE OFF RESEARCH Delta provided us with two main types of travelers     Leisure and Corporate. We      ITERATIO...
We created four categories from our research.  LEISURE MAINSTREAM LEISURE CORPORATE The team researching about leisure  Tr...
We created four categories from our research.  LEISURE MAINSTREAM LEISURE CORPORATE The team researching about leisure  Tr...
27  MAINSTREAM  In the mainstream category, the team  We created an extensive list of sources and  looked at emergency tra...
27  MAINSTREAM  In the mainstream category, the team  We created an extensive list of sources and  looked at emergency tra...
29  CORPORATE  This team focused on how a corporate traveler  Some of the important points from the  would use airline ser...
29  CORPORATE  This team focused on how a corporate traveler  Some of the important points from the  would use airline ser...
The entire team began affinitizing these trends attending to their impact on the air travel system. We made sure to pay at...
The entire team began affinitizing these trends attending to their impact on the air travel system. We made sure to pay at...
What is currently in the market and what do consumers want   RESEARCH TECH TRENDS PROCESS ANALYSIS The secondary research ...
What is currently in the market and what do consumers want   RESEARCH TECH TRENDS PROCESS ANALYSIS The secondary research ...
35  RESEARCH  PROCESS  We dived deeper into some of the things  By looking into these trends, we got a  that can help shap...
35  RESEARCH  PROCESS  We dived deeper into some of the things  By looking into these trends, we got a  that can help shap...
 Part of brand   Nonhuman assistance  Multilingual brain implants  Seats that adapt to traveler  Special fares for family ...
 Part of brand   Nonhuman assistance  Multilingual brain implants  Seats that adapt to traveler  Special fares for family ...
Personal seating  Nonhuman assistance  Personal virtual human assistants  Lighting smell sound  Part of brand   Restructur...
Personal seating  Nonhuman assistance  Personal virtual human assistants  Lighting smell sound  Part of brand   Restructur...
Liquid diet Liquid diet  Air travel Food and wellness  Innovation to zero  Making flying sustainable  Air travel Food and ...
Liquid diet Liquid diet  Air travel Food and wellness  Innovation to zero  Making flying sustainable  Air travel Food and ...
Afraid of Change    Present Bias    Irrational Behaviors  Patterns  Making consider    Buying Up     OPPORTUNITIES IDENTIF...
Afraid of Change    Present Bias    Irrational Behaviors  Patterns  Making consider    Buying Up     OPPORTUNITIES IDENTIF...
PRIMARY CONTEXTUAL RESEARCH After we looked deeply into trends both  These events were crucial sources of  current and fut...
PRIMARY CONTEXTUAL RESEARCH After we looked deeply into trends both  These events were crucial sources of  current and fut...
47  OBSERVATIONS  Those of us who had the opportunity  Another takeaway from this observation  The importance of personal ...
47  OBSERVATIONS  Those of us who had the opportunity  Another takeaway from this observation  The importance of personal ...
   People just don   t argue with machines. That   s a fact.        Curtis Bryant  49
   People just don   t argue with machines. That   s a fact.        Curtis Bryant  49
   I do not stand so behind the counter, I walk around I see what is there, who is there        They want to speak with a ...
   I do not stand so behind the counter, I walk around I see what is there, who is there        They want to speak with a ...
   Delta needs to become an active part of    trip planning    in order to reduce missed flights due to inefficiency in pl...
   Delta needs to become an active part of    trip planning    in order to reduce missed flights due to inefficiency in pl...
The airline industry needed to be understood deeply in order to design its future.  55
The airline industry needed to be understood deeply in order to design its future.  55
57  MEDIA SCAN  Social Media was scanned and searched  Some of the positive reviews that stood  big problem in air travel....
57  MEDIA SCAN  Social Media was scanned and searched  Some of the positive reviews that stood  big problem in air travel....
Satisfied Delighted  Satisfied Delighted Dissatisfied Satisfied  SATISFIED CONTENT DISCONTENT PAIN  Dissatisfied Satisfied...
Satisfied Delighted  Satisfied Delighted Dissatisfied Satisfied  SATISFIED CONTENT DISCONTENT PAIN  Dissatisfied Satisfied...
7  20.  5.  2017  5     2   65     3     1   General  report      Future  of  Air  Travel  Most  commonly,  what  is  your...
7  20.  5.  2017  5     2   65     3     1   General  report      Future  of  Air  Travel  Most  commonly,  what  is  your...
63  ANALYSIS  We collected our data and moved it into  an    I wish    canvas and the    Future     the analysis phase. Th...
63  ANALYSIS  We collected our data and moved it into  an    I wish    canvas and the    Future     the analysis phase. Th...
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67  INSIGHTS       HMW  HOW MIGHT WE   From the affinitization and insight  We    question, we were able to open up  clust...
67  INSIGHTS       HMW  HOW MIGHT WE   From the affinitization and insight  We    question, we were able to open up  clust...
SAVFIELD   ATL TRIPS  TRAINING CENTER A crucial part of our journey consisted of various workshops we attended and  the fi...
SAVFIELD   ATL TRIPS  TRAINING CENTER A crucial part of our journey consisted of various workshops we attended and  the fi...
71  GENERAL ASSEMBLY WORKSHOP  Six students from the team traveled for a  event revolved around the development  A few of ...
71  GENERAL ASSEMBLY WORKSHOP  Six students from the team traveled for a  event revolved around the development  A few of ...
73  SAVANNAH AIRPORT  To understand the on-ground processes, the team decided to visit the very place where it all happens...
73  SAVANNAH AIRPORT  To understand the on-ground processes, the team decided to visit the very place where it all happens...
30 minutes before the flight, the passengers    bags need to be on their way through the system.        Curtis Bryant  75 ...
30 minutes before the flight, the passengers    bags need to be on their way through the system.        Curtis Bryant  75 ...
ATLANTA AIRPORT 77  TRAINING CENTER  The team also visited the Atlanta  All of these tours were guided by Delta  checked b...
ATLANTA AIRPORT 77  TRAINING CENTER  The team also visited the Atlanta  All of these tours were guided by Delta  checked b...
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MIDTERM     IN FLIGHT IDEA BUILDING    EXERCISE Our midterm review was a growth  experience. We received input from Delta ...
MIDTERM     IN FLIGHT IDEA BUILDING    EXERCISE Our midterm review was a growth  experience. We received input from Delta ...
83  Following thoughtful conversation and  would fit within the concept of disruptors,  movement of technological changes ...
83  Following thoughtful conversation and  would fit within the concept of disruptors,  movement of technological changes ...
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Post midterm we took on two views of  US INTOLET THE FUTURE TAKE YOU the project  User Experience UX  and  Service Design....
Post midterm we took on two views of  US INTOLET THE FUTURE TAKE YOU the project  User Experience UX  and  Service Design....
IMAGINING OPPORTUNITIES USER  HUMAN  EXPERIENCE  In our research, we considered various  reality market. Very recently, vi...
IMAGINING OPPORTUNITIES USER  HUMAN  EXPERIENCE  In our research, we considered various  reality market. Very recently, vi...
99  8X8   S CRAZY 8   S  In our early ideation sessions, we were  set a timer for 90 seconds and gave out  trying to gathe...
99  8X8   S CRAZY 8   S  In our early ideation sessions, we were  set a timer for 90 seconds and gave out  trying to gathe...
101  We broke off into our individual primary research to get to talking to people on the streets, the everyday travelers ...
101  We broke off into our individual primary research to get to talking to people on the streets, the everyday travelers ...
Lyft to Airpor     Hey    Delta    get me a    ight to LAX on Friday    Identi   es Needs  Front Stage  JOURNEY MAP  Our m...
Lyft to Airpor     Hey    Delta    get me a    ight to LAX on Friday    Identi   es Needs  Front Stage  JOURNEY MAP  Our m...
n  Selects Delta Lite  atalog with travel amenities ure based on preferences and previous travel  AI captures details of e...
n  Selects Delta Lite  atalog with travel amenities ure based on preferences and previous travel  AI captures details of e...
ed Seat  Safety Video  Select Movie  User gets a VR safety lesson in case of evacuation  User can view content shared in t...
ed Seat  Safety Video  Select Movie  User gets a VR safety lesson in case of evacuation  User can view content shared in t...
IMAGINING FINAL CONCEPTS OPPORTUNITIES  109
IMAGINING FINAL CONCEPTS OPPORTUNITIES  109
VIRTUAL ASSISTANT The Ultimate Travel Buddy 111  Today, individuals feel overwhelmed  To understand the future of medium o...
VIRTUAL ASSISTANT The Ultimate Travel Buddy 111  Today, individuals feel overwhelmed  To understand the future of medium o...
113  DELTA LITE  In the initial weeks of the project, we  traveler   s psychology in this regard, we  practical issues ori...
113  DELTA LITE  In the initial weeks of the project, we  traveler   s psychology in this regard, we  practical issues ori...
115  Developing a service offering for Delta  existing ecosystem. To help us understand  We see the distant future of this...
115  Developing a service offering for Delta  existing ecosystem. To help us understand  We see the distant future of this...
RETURNING PLANTS TO NATURE Since the beginning, trees have furnished us with two of life   s essentials, food and  oxygen....
RETURNING PLANTS TO NATURE Since the beginning, trees have furnished us with two of life   s essentials, food and  oxygen....
DELTA PLANTS  Community Social Value  119  Environmental Value  Trees are an important part of every community.  Using tre...
DELTA PLANTS  Community Social Value  119  Environmental Value  Trees are an important part of every community.  Using tre...
Curious to uncover how plants could be integrated within airports and other key places in the customer journey, we de-  CO...
Curious to uncover how plants could be integrated within airports and other key places in the customer journey, we de-  CO...
123  GREEN SECURITY  Plants bring a lot of benefits to nature  At MIT, the researchers embedded  often found in explosives...
123  GREEN SECURITY  Plants bring a lot of benefits to nature  At MIT, the researchers embedded  often found in explosives...
125  While looking into ways to connect this  For this concept to work, carbon nano-  In the future, we think this might e...
125  While looking into ways to connect this  For this concept to work, carbon nano-  In the future, we think this might e...
127  SMART PLANTS  On the other side of the spectrum,  With many articles listing flight atten-  exposure to sunlight and ...
127  SMART PLANTS  On the other side of the spectrum,  With many articles listing flight atten-  exposure to sunlight and ...
129  DELTA RAIL  With ease of travel in mind, Delta Rail was assurance that their luggage will make  cab system, these tra...
129  DELTA RAIL  With ease of travel in mind, Delta Rail was assurance that their luggage will make  cab system, these tra...
131  WALK WAY  Security in a breeze.  One of the quotes from primary research that  Today, there   s a large problem curre...
131  WALK WAY  Security in a breeze.  One of the quotes from primary research that  Today, there   s a large problem curre...
133  MOOD BOOTHS  Endlessly reconfigurable experience that is customized by you, for you.  Our research showed us that pas...
133  MOOD BOOTHS  Endlessly reconfigurable experience that is customized by you, for you.  Our research showed us that pas...
DYNAMIC SEATING  Come float away while you fly.  135  As the name suggests, these are not  This concept   s inception came...
DYNAMIC SEATING  Come float away while you fly.  135  As the name suggests, these are not  This concept   s inception came...
137  THREAD TALK  The ultimate communication channel.  Conductive materials in threads and yarn  One of the biggest pain-p...
137  THREAD TALK  The ultimate communication channel.  Conductive materials in threads and yarn  One of the biggest pain-p...
139  DELTA SKY SHARE   HOW TO  Delta Skyshare began by researching  The research said that there are passive  replace our ...
139  DELTA SKY SHARE   HOW TO  Delta Skyshare began by researching  The research said that there are passive  replace our ...
Content  Passive travelers  Content providers  Copassengers  Money  Content Content  The service offering map created for ...
Content  Passive travelers  Content providers  Copassengers  Money  Content Content  The service offering map created for ...
143  ACTIVITY HUB  Learn something from the people in your flight.  The Activity Hub gives customers in  In the MR cloud, ...
143  ACTIVITY HUB  Learn something from the people in your flight.  The Activity Hub gives customers in  In the MR cloud, ...
145  INFLIGHT TOURISM Book 1 Flight   get 5 experiences.  While traveling to your destination,  This concept creates a way...
145  INFLIGHT TOURISM Book 1 Flight   get 5 experiences.  While traveling to your destination,  This concept creates a way...
To structure our performance, we took  LET US TAKE YOU our ten concepts and looked for overlaps in terms of future technol...
To structure our performance, we took  LET US TAKE YOU our ten concepts and looked for overlaps in terms of future technol...
When Delta first came to us with this project, we were extremely excited. Since our team is constituted of people from aro...
When Delta first came to us with this project, we were extremely excited. Since our team is constituted of people from aro...