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17th EDITION  2016      RE MAX BRAND IDENTITY TRADEMARK AND GRAPHIC STANDARDS
RE MAX BRAND IDENTITY TRADEMARK AND GRAPHIC STANDARDS 17th Edition     2016  The RE MAX Brand Identity  Trademark and Grap...
Contents  Part 1     The RE MAX Brand       p. 6   Part 3     Visual Language         Why is a Brand Important   RE MAX Lo...
Part 5     Specific Applications      Offices and Teams      Office Names      Teams and Team Names     p. 36  Digital Mar...
Part 1  THE RE MAX BRAND  7 7 8 8 9 10 6  Why is a Brand Important   Five Personality Traits that Guide Our Brand  How to ...
FIVE PERSONALITY TRAITS THAT GUIDE OUR BRAND  A brand is more than a name, a logo or a collection of products and services...
HOW TO USE THESE STANDARDS  REPORTING TRADEMARK MISUSE AND VIOLATIONS  The information in this manual will help you presen...
THE RE MAX BRAND  TOP 5 TRADEMARK TIPS Are you new to RE MAX, or do you have a few questions about trademarks  Here are th...
HISTORY Embodied in every RE MAX logo and mark is more than 40 years of brand equity and billions of collective dollars sp...
12 13 14  Part 2  BASIC RULES OF RE MAX MARKETING  Information Required in RE MAX Affiliate Marketing  Using the RE MAX Tr...
INFORMATION REQUIRED IN RE MAX AFFILIATE MARKETING Unless media-specific rules apply  as with property signs, mobile apps,...
USING THE RE MAX TRADEMARKS IN WRITING  Advertising that references only the overall RE MAX organization     and not your ...
3. Use proper grammar when using trademarks     Trademarks should be used as adjectives, rather than nouns or verbs.   In ...
16 22 23 24 26  Part 3  VISUAL LANGUAGE  RE MAX Logos  Typography  2016 Advertising Campaign     That   s the sign of a RE...
RE MAX Logos  INCORRECT LOGO USE  THE RE MAX LOGOTYPE The logotypes shown here are the ones you   ll use most often.  REMA...
VISUAL LANGUAGE  OFFICE SIGNAGE STANDARDS  INCORRECT LOGO USE  When displaying RE MAX office signage, it must include the ...
RE MAX BALLOON LOGOS The logos shown here are the ones you   ll use most often.                 The RE MAX Balloon logo ap...
VISUAL LANGUAGE  Clear Space The RE MAX Balloon logo always appears with space around it. The RE MAX logo forms must alway...
THE  1 BALLOON LOGO The  1 Balloon logos shown here are the only approved versions.  Canada                        Based o...
VISUAL LANGUAGE  Clear Space The RE MAX  1 Balloon logo always appears with space around it. The RE MAX logo forms must al...
RE MAX Typography A powerful brand tool, the right typeface reflects     and protects     the integrity of the brand, whil...
VISUAL LANGUAGE  2016 Advertising Campaign     That   s the sign of a RE MAX agentsm For RE MAX Affiliates interested in u...
RE MAX Color Palette  The timeless red, white and blue color palette of RE MAX helps consumers identify RE MAX at a glance...
VISUAL LANGUAGE  RE MAX Secondary Colors Secondary RE MAX colors are used in headlines, support graphics and background co...
RE MAX Photography  The RE MAX brand   s visual language is often captured through photography. The RE MAX use of photogra...
28 30 31 32 33 34 35  Part 4  RE MAX RED-WHITEBLUE SIGNAGE General Design  Sign Riders  Additional Sign Examples  Sign wit...
General Design  30     4     8 x10  official trademark upright balloon including registration mark and .25  white border 1...
INTRODUCTION  48    Placed in front of properties around the globe, the iconic RE MAX 8 x10  official trademark red-white-...
THE WHITE BAR     ASSOCIATE TEAM INFORMATION  This bar identifies the name of the RE MAX Sales Associate most knowledgeabl...
Associate Name Mobile   555-1211  1.875  tall RE MAX logotype  1.875  tall Helvetica Bold  303-555-1212 Longer Office Name...
4   4   Associate  or Team  Name Team  or Associate  Name  4  Sign with Agent Photo303-555-1212  1.875  tall official trad...
Residential Yard Sign  RE MAX Associates may display a square two-dimensional barcode such as a Quick Response  QR  code e...
Directional and Open House Signs  OPEN HOUSE HOUSE  Signs used to direct consumers to a RE MAX listing  other than RE MAX ...
This section provides basic parameters for adapting RE MAX property signs into other alphabets in order to better promote ...
Part 5  SPECIFIC APPLICATIONS  37 40 44 45  36  Offices and Teams Digital Marketing Business Cards and Phone Listings Give...
SPECIFIC APPLICATIONS  Offices and Teams OFFICE NAMES Office name must accompany all uses of RE MAX marks Each individual ...
TEAMS AND TEAM NAMES Team  names may be used on the Red-White-Blue property signs, RE MAX Commercial signs and The RE MAX ...
SPECIFIC APPLICATIONS  4. As outlined in Part 4, no symbols or other graphic images can be part of a team name used on a p...
Digital Marketing The rules for Internet marketing reflect the same basic rules that apply with all RE MAX advertising. Th...
When posting web links in tweets or status updates, remember that the rem.ax URL shortener, available on Mainstreet, is a ...
Associate or team web addresses  Domain-name strategy  Sales Associates are prohibited from registering domain names that ...
SPECIFIC APPLICATIONS  MOBILE APPLICATIONS Mobile applications help you reach customers accessing real estate information ...
Business Cards and Phone Listings  App Icon and Display Name Rule  The requirements for the icon and display name used in ...
The Miracle Home   and Home for the Cure   programs enable RE MAX Associates to show customers their dedication to their c...
Part 6  SPECIALTY BRANDS  47 50  46  The RE MAX Collection       Graphic Standards  RE MAX Commercial       Graphic Standa...
The RE MAX Collection   program assists Sales Associates working with high-end residential properties. The RE MAX Collecti...
THE RE MAX COLLECTION PROPERTY SIGNS 22    specialcurved curvedtop top bottom 22  wide  wide  special    bottom  24  wide ...
THE RE MAX COLLECTION    THE RE MAX COLLECTION SIGN RIDERS The rider for The RE MAX Collection standard sign must be print...
RE MAX Commercial   Graphic Standards  RE MAX COMMERCIAL COLORS  Specialized RE MAX Commercial designs are available to al...
RE MAX COMMERCIAL    RE MAX COMMERCIAL LOGO  INCORRECT LOGO USE  There are two approved versions of the RE MAX Commercial ...
Gray, Pantone 430 White  RE MAX COMMERCIAL PROPERTY SIGN    Rectangular  Sign dimensions  48     4 ft.  tall x 96     8 ft...
If a local law, regulation, ordinance or covenant requires specifications differing from those stated here, those requirem...
Part 7  BUSINESS PRACTICES AND ADVERTISING 55 55 56 58  54  RE MAX Premier Quality Service  Business Practices That Fail t...
RE MAX, LLC licenses the right to use the RE MAX brand only to authorized RE MAX franchisees. Sales Associate use of the m...
HONESTY AND PROFESSIONALISM IN ADVERTISING  1  set commission rates or fees independently  RE MAX Affiliates must share an...
to require that any Affiliate cease the use of any affinity group phrase or symbol. J. Respect the rights of others. Do no...
COMPLYING WITH LEGAL AND REGULATORY REQUIREMENTS FOR TRUTHFUL ADVERTISING The legal requirements for truthful advertising ...
    RE MAX BRAND IDENTITY TRADEMARK AND GRAPHIC STANDARDS 17th Edition     2016     The red, white and blue bars are a tra...