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THE CONTENT TRAP A STRATEGIST   S GUIDE TO DIGITAL CHANGE  Anan_9780812995381_3p_all_r5.j.indd 5  9 1 16 8 09 AM
CONTENTS  Preface Introduction  ix xv  Part I  Classifieds   User Connections 1. A Tale of Two Geographies 2. The Real Pro...
xiv   CONTENTS  Part III  Context   Functional Connections 20. A Digital Contrast 21. Connections and Strategy 22. From At...
1 A TALE OF TWO GEOGRAPHIES SCANDINAVIAN WARRIORS  Norwegian winters start early. November 12, 2001, was another frigid ar...
4   THE CONTENT TRAP  75 percent. The Washington Post shed 23 percent of its newsroom, and similar cuts occurred at The Bo...
A TALE OF TWO GEOGRAPHIES   5  in China, with more than 50 million users. The entry of copycat providers did nothing to sl...
6   THE CONTENT TRAP  The link isn   t the superior quality of products or the ability to innovate and bring new offerings...