simplebooklet thumbnail

of 0
Address
City Name Zip
F
IRST
N
AME
L
AST
N
AME
Contact
Email
S
ENIOR
V
ICE
P
RESIDENT OF E
C
OMMERCE
D
D
I
I
G
G
I
I
T
T
A
A
L
L
M
M
E
E
D
D
I
I
A
A
O
O
P
P
E
E
R
R
A
A
T
T
I
I
O
O
N
N
S
S
-
-
S
S
A
A
L
L
E
E
S
S
&
&
M
M
A
A
R
R
K
K
E
E
T
T
I
I
N
N
G
G
L
L
E
E
A
A
D
D
E
E
R
R
S
S
H
H
I
I
P
P
E
E
C
C
O
O
M
M
M
M
E
E
R
R
C
C
E
E
P
P
R
R
O
O
J
J
E
E
C
C
T
T
M
M
A
A
N
N
A
A
G
G
E
E
M
M
E
E
N
N
T
T
Results-oriented, influential leader, and skilled sales & marketing professional, with 19+ years of experience in driving
revenue generation and profitability through strategic sales planning and execution (online and outside), ROI focused digital
marketing tactics, employee engagements, and leading organizational change in terms of processes, ideation, and services.
I
MMEDIATE
V
ALUE
O
FFERE D
C
ORE
C
OMPETENCIES
Digital Sales & Marketing
Process Improvements
Revenue Generation & Profitability
Change Management
Profitable Decision & Deal Making
Online & Offline Marketing
Strategic Sales Planning
Client Relationship Management
Market Expansion
New Business Development
Digital Media Planning
Opportunity/Risk Identification
Marketing Research & Analysis
Leadership & Supervision
Team Management / Goal Setting
Staff Training & Development
Business Turnarounds
Effective Communications
Cross Cultural Communications
Track record of developing the strategy for all aspects of the organization’s
online presence while overseeing ROI, strategy execution progress &
activities, and diligently managing a team of sales professionals
Periodically review and scrutinize short-term and long-range strategies,
goals, and mission achievements, instituting new objectives to maximize
revenue generation and new business development
Structure and achieve ambitious goals, both individually and through staff
leadership; skilled at streamlining processes, information, and systems
Committed to client services, and the ability to create winning sales scripts,
sales systems, and marketing reporting systems
Ability to influence, motivate and lead people (staff, prospects, customers,
vendors) through effective communications and personal interaction skills
Adept at conducting online and offline marketing functions, to elevate
company’s digital expertise, presence and effectiveness
Consistently identify and capitalize upon market opportunities to drive
revenue and profit growth
Conduct market research and devise effective sales strategies to identify
and maximize opportunities for increased efficiency and profitability
P
ROF ES SI O NA L
W
OR K
H
IS TOR Y
CONSULTANT SALES & MARKETING COMPANY, LOCATION JANUARY 2013 PRESENT
Administer valuable subject matter expertise on strategic planning and implementation of sales processes as well as
development of sales programs to improve sales & marketing ROI for profit & non-profit organizations. Plan, develop, and execute
integrated online & offline marketing programs while efficiently leveraging gamification methods for leadership & staff operations.
Utilize strategic thinking to mentor start-up companies to identify monetization models & marketing strategy to achieve ROI
Administer coaching for business owners & executives and mentor start-up initiatives to identify monetization models
while planning, developing, and achieving strategic marketing goals
Responsible for providing comprehensive sales & marketing consultation for a client that achieved full funding for (3) years
TERRITORY MANAGER COMPANY, LOCATION AUGUST 2008 NOVEMBER 2012
Performed an integral global role in revamping organization’s fundamental systems and processes. Boosted profitability within
18 months through re-establishing/streamlining online operations, focusing on strategic objectives, and maximizing entry of high
net worth clients with 5% of VIPs from UK earning 20% of Profit, 18% of VIPs from 18+ countries, and operating across 8 time
zones. Provided unsurpassed leadership to a team of 8, to drive client engagements, while concentrating on P&L management and
boosting net revenue to more than GBP 6 million becoming 1 of the top 5 profitable divisions of Sportingbet.com.
Turned around business into the 2nd most profitable online gambling site in
the market, through increasing VIP lifetime value to an average of 14%
Successfully established off-line business and supervised all Hungarian
language sites globally, including UK, US, Spain, and Europe which covered
over 20 million potential clients
Increased VIP retention by 62%; improved lifetime value of total client base
Achieved lowest acquisition costs in European Region
Recovered losses on poker by rebalancing the product mix and cross selling
customers to the highly profitable Casino business through a relentless focus
on call to action designed daily promotions
Fully utilized Salesforce.com by integrating customer activity triggers with
sales-focused follow-up calls, emails & text offers to encourage activity
Generated one of the highest volumes of email activity to a highly targeted
18-44 year old male & sport enthusiast group
Achieved and exceeded annual budgets
(3) times in (4) years
Implemented common regulation
framework with ’local’ online operators
Propelled cross-selling services to
gain an elevated 17% success ratio
2nd lowest Cost Per Acquisition
within the European group
Improved VIP reactivation by more
than 35% through data analysis
Address
City Name Zip
F
IRST
N
AME
L
AST
N
AME
Contact
Email
P
ROF ES SI O NA L
W
OR K
H
IS TOR Y
C
ONT I N U E D
INTERIM NATIONAL SALES MANAGER (VICE PRESIDENT OF SALES) JULY 2007 JULY 2008
COMPANY, LOCATION
Provided leadership to restructure sales department and overcome poor supply chain operations within a short period of
time. Streamlined the field sales team and replaced 1/5
th
of personnel, replaced underperforming field sales manager, and created
new key account sales rep position to increase business relations with big box retailers resulting in a 15% 1
st
quarter
improvement. Performed a critical role in negotiating new contract agreements and reversing substantial financial losses. -
Fostered strong ties between the
Nestlé PPC UK International Key
Account team and largest International
Account, building an LT partnership
with our top account
Spearheaded key account partnership
with global UK retailer and added 20%
new accounts to business operations
Secured partnership with 5
th
largest
account which became the 2
nd
largest
REGIONAL BUSINESS DEVELOPMENT & MARKETING DIRECTOR (VP) 2003 2007
COMPANY
Overcame cultural differences to develop a common Marketing framework within Central Europe which enhanced revenue
generation and exceeded customer expectations. Responsible for building superior employee relations across the joint venture
(French & English territories), while enhancing revenue generation through the creation of a common marketing framework
within Central Europe. Established proactive marketing & business development for both the retailer business as well as the B2B
side of the business including clients such as Pepsi, Kraft and Nestlé.
Successfully implemented a comprehensive strategy for growing sales,
improving communications, and eliminating any collaborative issues
Drove deployment of the category management program, and directed
product rationalization through the creation of regional product lines
Built revenue from the bottom line via strong focus on quality, standardized
processes, profit driven marketing strategies, and management of budgets
Demonstrated a natural talent for fostering collaboration and building
consensus with diverse stakeholders to achieve robust goals and objectives
Negotiated annual supply contracts with (Tesco, Auchan, Spar, CBA, COOP)
and coordinated key account agreements with Paris & London offices
Launched the foundation of the Animal Feeds business into (2) additional
countries through a process of hand holding and process development
Increased retail account profitability
on average by 6.7% via a process of
creating regional products, product
lines & adding a category management
program
created a Value Added product
portfolio within the Region which
leveraged cross-cultural collaboration
Coordinated the Industrial and Retail
sales strategy for CZ, SK, and HU
Fostered key relationships with
International Key Accounts in B2B
(Kraft, Nestlé, Haribo, Pepsi)
REGIONAL SALES & MARKETING DIRECTOR (VP) COMPANY 2000 2003
Mobilized, coached, and equipped a team with an understanding of target clientele and strategies
Focused on creating a common platform & sales strategy and implemented a process for coordinating client proposals to
maximize the average possible price
Pioneered implementation of a centralized CRM which simplified sharing of common information and client information
Responsible for overseeing and supervising up to 120 staff members during tenure to ensure department performance
Conceptualized, designed, and implemented the Wholesaler Training Program, aimed at deploying active sales
representatives at key wholesaler locations (15% increase in turnover)
E
DU CA T IO N
&
C
ERT I F IC ATI ON S
CERTIFIED SILVA METHOD INSTRUCTION (COACHING & PROBLEM SOLVING) 2014
UNIVERSITY, LOCATION 1993
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.), INTERNATIONAL BUSINESS
L
ANG U A GE
P
ROF IC I EN CY
Fluent Multilingual ability in the English, French, and Hungarian languages