The facts about direct mail complete with numbers and valuable information.

The Truth Exposed about Direct Mail Google relies on digital media to attract new advertisers According to www directmailman com Google uses direct mail to attract new clients and generate revenue Google is also one of the largest direct mailers globally More Consumers prefer e mail over direct mail According to a recent Epsilon study Consumers use and trust certain communications channels more than others At least one detail will be a surprise to a number of marketers 50 of U S consumers prefer direct mail to e mail More Advertising mail volume is going down The USPS reported in January that standard mail experienced a 4 0 increase in volume More E mail works better than direct mail According to an Advertising Age article the Direct Marketing Association reports that direct mail is 10 to 30 times more effective than e mail In fact direct mail response rates have been relatively stable since 2010 Additionally when comparing response rates in the same study 34 out of 1 000 customers responded to direct mail while just one out of 1 000 customers responded to e mail More Catalogs and retailers have increased their spending on online advertising Paid search spending by catalog and call center retailers in the 2013 Internet Retailer Top 500 guide dipped in 2012 More Direct mail should not be considered for multi channel campaigns Marketing campaigns that use a multi channel approach are more effective at reaching audiences and increasing sales according to ExactTarget s 2012 channel preference survey Of the common marketing channels direct mail has certain advantages over the rest that can make it the most important channel in your marketing mix More Small businesses rely on digital marketing for attracting new customers Digital marketing is all the rage among major corporations these days but not so much among small businesses according to new research by The Boston Consulting Group Small businesses still rely mainly on newspaper circulars and direct mail to drive customers into their stores More Direct mail spending should be cut as the economy slows down Looking to cut costs amid the recession Alicia Settle initially thought it would be a good idea to eliminate her company s annual direct mailing Spending about 20 000 on the personally signed letters which offered customers a discount on early orders seemed indulgent for Per Annum Inc which sells city diaries albums and planners in the struggling corporate gift market But after swapping snail mail for e mail last year Settle saw a 25 drop in early orders compared with the same period the previous year We realized we had made a huge mistake says Settle president of the New York firm More Successful online marketing campaigns have no connection with direct mail Mail is still the best way to drive prospects to a call to action to websites micro sites YouTube and social media outlets says Grant Johnson founder of Johnson Direct LLC We have seen a huge increase in demand from firms trying to use direct mail more effectively to drive results More
The Truth Exposed about Direct Mail  Google relies on digital media to attract new advertisers.  According to www.directma...
Gen X and Gen Y favor social media over direct mail A channel use survey from Pitney Bowes uncovered a channel preference that was unexpected Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix More Online media is more engaging than direct mail New media marketers may be missing sales opportunities by ignoring old media tactics says King Fish Media CMO Gordon Plutsky By reaching a consumer through the mailbox a marketer creates a different type of conversation It s more thoughtful It provides recipients with a designed mail piece for them to look at and make a more considered purchase More Most marketers are not optimistic about the future of direct mail Despite mixed signals in the economy more than 72 of marketers and marketing suppliers believe direct and digital marketing are well positioned for future growth according to a report from the Direct Marketing Association Extending Your Reach The United States Postal Service delivers more than 149 million residences businesses and PO Boxes in every state and territory That s more mail to more addresses in a larger geographic area than any other post in the world A whopping 98 of consumers bring in their mail the day it is delivered and 77 sort through it immediately 15 of all consumers receiving at least a catalog and 12 receiving at least a letter postcard and or flyer from a company made a purchase on the company s website Making An Impact Direct mail represents 52 of total mail volume in the United States On average those who receive at least a catalog spend 28 more and buy 28 more items than those who do not receive a catalog Businesses in the U S spent 45 2 BILLION on direct mail advertising in 2010 marking a 3 1 increase from 2009 levels
Gen X and Gen Y favor social media over direct mail.  A channel-use survey from Pitney Bowes uncovered a channel preferenc...
Direct Mail in the beginning BENJAMIN FRANKLIN created the 1st direct mail order catalog 239 years ago 1872 AARON MONTGOMERY WARD unveils 1st modern mail order catalog Sears Roebuck Co sold over 70 000 homes by mail order from 1908 1940
Direct Mail in the beginning.  BENJAMIN FRANKLIN created the 1st direct mail-order catalog 239 years ago  1872  AARON MONT...
Direct Mail and Tucker Castleberry Effective marketing today frequently includes a direct mail component Direct mail advertising targets specific market segments and when carefully executed can produce high rates of return on your investment But unless you are savvy in direct mail terminology postal regulations and can control numerous project variables managing an effective direct mail project can be a challenging event for even the most organized individual At Tucker Castleberry we maintain a comprehensive suite of capabilities to ensure our clients direct mail campaigns are efficient economical and effective WIth 4 inserters and 3 inkjet machines we have the fire power to make it happen Depending on your needs we can provide any or all of the services you require from mailing lists and data management to conventional and variable printing promotional branded products and extensive postal expertise Over the years we have earned a reputation among our clients as a knowledgeable source of information on emerging techniques new trends postal requirements and informative tips Learn More Call us for a free estimate on any of our services including Direct Mail 770 454 1580 Email Us info tuckercastleberry com Visit us online www tuckercastleberry com See Our Equipment In Action Scan QR Codes below to watch videos on our newest equipment Kirk Inkjet Print System
Direct Mail  and Tucker Castleberry Effective marketing today frequently includes a direct mail component. Direct mail adv...