Success of a new product: Bringing Nike Waist Trainers to the Nike market will hope to increase sales of the company and be of high demand for the consumer. Nike Trainers will not only accumulate revenue for the company but also dominate the product industry of waist trainers.
Get Fit Campaign: Granted Waist Trainers are for the benefit of active use and weight loss purposes Nike Trainers will allow prospective consumers the opportunity to boost their weight loss momentum. Nike will encourage all people to get physically fit using the the Nike Trainer to help slim waist and eliminate stubborn body fat.
Dominate the Product Industry: Nike, being a prominent industry for athletic footwear and apparel will take on a new product such as the Nike Trainers. This allows Nike to not limit its products to just apparel and footwear but also waist trainers, and with a good brand recognition as Nike has, this will allow them to beat out the leading competitors that are currently selling waist trainers.
Increase the awareness of Nike waist trainers and introduce them on the market as a new and improved product.
Host an event to educate prospective consumers about Nike waist trainers and underline the potential benefits waist trainers contribute to a person’s overall health.
Rationale: Through primary research there has not been any release of information on Nike Waist trainers as a new product.
Tactic 1: Host a Press conference that will introduce waist trainers to the market.
Tactic 2: Host a Launch Party event to present the launch of Nike’s new waist trainer product.
Tactic 3: Create a vast mailing list that will notify consumers about the new product launch.
Objectives, Strategies, Tactics