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A collection of campaigns, by segment

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  • Introduction

CAD


Digital Engineering (PLM & ALM)


Custom Regional Campaigns

Service


Manufacturing


IoT


Campaigns & Sales Plays

Medical Device

Med Dev (PLM)

Model Based Systems

MBSE, including trial

PLM in the Cloud

PLM Cloud

 

PDM in the Cloud

PDM | FY18 Q2 UCC (PDM) | FY18 Q3 UCC (PDM)

Creo View Express

Partner Campaigns & UCCs

ThingWorx Navigate

Navigate, Inc Trial | New PLM Apps Launch | FY18 Q1 Grid (Navigate)

Requirements Management

Requirements and  Validation

PLM Digitalization

BOM Management | New PLM Apps Launch


 

New Medical Device Campaign 

 

Medical Device

Highlights:


• Analyst developed Selection Guide
• Analyst and customer led virtual interviews discussing the Case for Quality (at the core of the medical device industry and campaign)
• Executive Brief focusing on the director and above level decision maker.
• Resource center style webpages – Interviews, Research papers

PLM Digitalization

Highlights:

• Support of multiple target audience with dedicated nurture streams
• Customer led virtual events (webcasts) discussing topic of campaign
• Webcast polling to identify higher quality leads, ie, driving an active initiative
• Behavioral trigger emails based on consuming PTC.com content, including blogs
• Multi-channel social coverage

   

Highlights:


• Campaign adopts new campaign frame, including Opt-in
• Analyst-led, global, virtual events
• Analyst developed selection guide
• Social media retargeting (LinkedIn, Facebook)
• Optin form on PLM Cloud related pages

PLM in the Cloud

 

ThingWorx Navigate

Highlights:

• Cloud based trial
• Nurture and renurture email streams
• Dedicated renurture campaign targeting leads HVS could not reach, including cross-segment promotion of new topics/campaigns
• Behavioral trigger emails based on consuming PTC.com content, including blogs
• Pop-up opt-in form on ThingWorx Navigate related web pages

   

Model Based Systems

Engineering Campaign Refactoring



Highlights:


• Leverage IoT message in campaign in particular in the MBSE in the IoT Era Webcast series
• Behavioral feeders on PTC.com including all language sites
• Model-Based Systems Engineering Trial – 3 in 1
• Opt-in pop ups on all language sites
• Cross promotion of trial as follow up to webcast and other offers

Creo View Express

Highlights:

  1. Lead triggers reflect commercial buying intent
  2. Lead scoring raised above company standard
  3. Refactoring Benefits (Q3 compared to Q2):
    • • Reduced Low Quality Leads by 90%
      • Raised Conversion by x7 (to 5.2%)
      • Raised number of opportunities by 14%

   

Highlights:


• Out-of-the box personalized demand generation for partners
• Partners simply select a campaign and load the contacts to be nurtured
• Quarterly TLO style and evergreen campaigns
• Multi-language campaigns
• Lead scores are based on campaign interactions
• Real-time analytics for campaign and partner performance

Partner Campaigns and UCCs

 on PTC Grid

PDM in the Cloud

Highlights:

• Global partner campaign via PTC Grid & Velocity

• Analyst developed ebook & buyers guide

• SEO Optimized campaign pages

• Dedicated Pay Per Click Landing pages 

• Social media retargeting through LinkedIn and Facebook

Requirements and Validation Campaign

Highlights: 

• How to Select the Right Software” webcasts featuring customers and analyst

• Supporting in-depth Buyers Guide

• Locally tuned for target industries like Automotive.

Campaigns & Sales Plays

Concept Design

• Improve Time to Market with Faster Design Innovation

Creo 4.0 

• Design for the Smart Connected World
• Improve Time to Market with Faster Design Innovation
• Increase Design Collaboration for Faster Design Cycles

Simulation

• Improve Time to Market with Faster Design Innovation
• Increase Design Collaboration for Faster Design Cycles

Future of Product Design 

• Design for the Smart Connected World
• Improve Time to Market with Faster Design Innovation
• Increase Design Collaboration for Faster Design Cycles

FY18 Q1 UCC

• Improve Time to Market with Faster Design Innovation

Creo Trial

• Design for the Smart Connected World
• Increase Design Collaboration for Faster Design Cycles

Model-Based Definition

• Improve Time to Market with Faster Design Innovation
• Increase Design Collaboration for Faster Design Cycles

Mathcad Express

FY17 Q3 UCC

• Improve Time to Market with Faster Design Innovation

Creo 4.0 

Highlights:


• Full campaign materials for direct and channel: 

      Emails, videos, webcasts, presentation decks, banners, social, and event in a box kit…etc
• Dedicated re-nurture campaign including cross segment promotion of new topics
• Pop-up opt-in form on all Creo and CAD pages – driving traffic to Creo 4.0 page
• Focused PPC and Adwords campaigns to drive traffic to Creo 4.0 page

Top 7 Reasons to Design with Creo

Creo Trial

Highlights:


• “All roads lead to the trial” – Majority of assets and nurture flows ultimately direct the customer/prospect to the Creo trial (updated for each new release)
• Top MQL generating asset
• Re-nurture flow built out for disqualified trial leads to spark re-engagement
• PPC and Adwords focused campaigns to drive specifically to the trial
• Top performing asset from an organic search perspective

CAD Buyer's Guide & Checklist

Concept Design

Highlights:


• Infographic covering 5 steps to get started with Concept Design
• 2 additional infographics (highly visual theme and campaign)
• 6 email nurture flow
• Re-nurture flow also in place for disqualified contacts

Future of Product Design 
Virtual Conference 

Highlights:


• Merged IoT, AR, and CAD messaging for virtual conference platform
• 5 webcasts on SCPD, AR, Additive Manufacturing, Multi-CAD, etc.
• Partners had dedicated booths just like a physical trade show
• Drove 1,400 + registrations in total
      • 800 + MQLs
      • $400k + in pipeline



Model-Based Definition

(MBD)

Highlights:


• “5 Steps to Get Started” with MBD checklist that kicks off the campaign
• Focused infographic on incorporating product definition into designs
• Case Studies and ebook developed
• Nurture and re-nurture campaign also built out
• Paid social promotion
• Blog series with industry experts

Simulation

Highlights:


• Top 10 checklist for selecting the right simulation software
• Buyer’s Guide offers customer insights and selection criteria
• Blog Posts and Webcast materials
• Full nurture and re-nurture campaign flows

FY17 Q3 UCC

Highlights:


• Full campaign available for channel partners on Elastic Grid
• Individual language kits with all materials on Velocity
• Campaign included banners, emails, landing pages, images, enablement materials and social media posts
• Messaging around 35% off Creo upgrades

FY18 Q1 UCC

Highlights:


• Full campaign available for channel partners on Elastic Grid
• Individual language kits for all materials on Velocity
• Campaign included banners, 8 emails, landing page, images, and social media posts
• Messaging around “trade in and power-up” – moving to subscription
• Generated 810 leads on Elastic Grid (as of 12/8)

Mathcad Express

Highlights:


• “All roads lead to the trial” – Majority of assets and nurture flows ultimately direct the customer/prospect to the Mathcad trial (updated for each new release)
• Updated nurture emails and flow for FY18
• PPC and Adwords focused campaigns to drive specifically to the trial
• Social promotion
• Mathcad blogs driving traffic to the trial

Campaigns & Sales Plays

SPM Commercial Airlines

Service Parts Management

SPM General Industry

Service Parts Management

Service Journey

Extend PLM to Service

Extend PLM Digitization to Service | Manage Arbortext Content in Windchill

Creo Illustrate

Technical Illustrations

SPM Defense OEMs

Service Parts Management

SPM General Industry

Highlights:


• Infographic “5 Key Questions to Ask Your Organization”
• Webinar Replay “True Optimized Inventory”
• NedTrain case study
• Blog posts for ERP vs. SPM software and the importance of MEO
• Parts for Profits whitepaper
• Web conversion rate had 3x increase in first 4 months of the campaign
• SLM DemandGen conducted A/B web design test, showing that the one-column had a 97% click through rate and 68% greater conversion rate.

SPM Commercial Airlines

Highlights:


• Infographic “Best-in-Class Commercial Airlines Service Parts Management”
• Aviation Week Webinar Replay “From Part Fulfillment to Fleet Uptime”
• Qantas & Embraer case studies
• Blog articles
• Whitepaper: Service Parts Management for Commercial Airlines

SPM Defense OEMs

Highlights:


• Infographic “6 Expert Insights on Service Parts Management for A&D”
• Aviation Week Webinar Replay “From Part Fulfillment to Fleet Uptime”
• Pratt & Whitney case study
• USAF blog article
• Whitepaper Military Supply Chains: Five Principles for Managing Uncertainty

Technical Illustrations

Highlights:


• “Technical Illustration Software” was ranked #1 for June 2017 after targeting the keyword
• 17 Partner executions on Elastic Grid

Extend PLM Digitization 
to Service

Highlights:


• Infographic: Top 5 Barriers to Accurate Service Information
• eBook: Success Stories for Transforming eBOM to sBOM
• Checklist: Checklist: Top 6 Criteria for Selecting Service Information Management Software
• Blog: How to Select a Service Information Management Solution
• Buyer's Guide: Service Information Management Software

Account Based Marketing

Hightlights:


• Identified key accounts to progress interest in PTC Solutions
• Identified key contacts at United and IAG
• Created dedicated landing pages with specific messaging
• LinkedIn and IP targeted ADs
• Phase 2: developing social selling plan and two direct mail pieces

Service Journey

Hightlights:


• Service Journey Inforgraphic
• Developed PTC and IDC companion white papers
• Webinar featuring six customer case studies
• Performance Assessment


Campaigns & Sales Plays

ThingWorx 8.0 Launch

• Selling High-Value AR Use Cases


Re-Imagining Applications

• Re-Imagining Applications with ThingWorx

Selling High-Value AR Use Cases

• Selling High-Value AR Use Cases

IoT Direct

Accelerate Smart City

• Accelerate Smart City Business and Application Delivery


Market Accelerator 

• Re-Imagining Applications with ThingWorx

ThingWorx 8.0 Launch

Highlights:


• Repositioning the ThingWorx brand as more than just a platform (apps, services, marketplace, etc.) to differentiate us and capture our unique value in the market
• Increase brand awareness and targeting net new contacts through third party media, physical and virtual events, social media, and paid search
• Pre-launch landing page, video teaser and opt-in form for contacts who want to be the first to know once ThingWorx 8.0 is available
• Post release landing page with highlight video reel from LiveWorx
• Settings specific email nurture for Factory, Smart City, Oil and Gas and Others
• Summer webcast series promoting the ThingWorx chevron slide product features and benefits

Re-Imagining Applications

Highlights:


• Helping drive net-new pipeline within 3,000 target account list by delivering integrated campaigns centered around relevant IoT Solution Builders use cases
• Working in tandem with Sales teams on account prioritization and contacts outreach
• Enriching Eloqua database and raising awareness through Account-Based Advertising, paid media and social media with educational content
• Moving partner contacts through the funnel via Account-Based behavioral IoT Partner OEM nurture, outbound emails and re-targeting with engaging 3rd party validation content
• Refining messaging and persona though an analyst Partner Survey – Why Choose to Partner VS DIY
• Account-Based specific tracking through customs dashboards


Highlights:

  • • Helping local Partner Account Manager to generate pipeline in region, increase account engagement and deal velocity (time to close)
  • • Working in tandem with the Partner Account Manager to identify 3,181 key contacts within the region’s targeted accounts
  • • Introducing the Partner Account Manager to the new accounts via a warm introduction email
  • • Nurturing targeted accounts through a multi-touch email drip campaign sent from the Partner Account Manager email address
  • • Triggering engagement via field event (ThingEvent Silicon Beach), 3rd party media, social media outreach and direct lead pass through ‘Schedule a Demo’ landing page.
  • • Enabling Partner Account Manager with social selling toolkit (coded LinkedIn posts and LinkedIn InMail messages)



Market Accelerator

Accelerate Smart City

Highlights:


• Working with the Partner Sales team to accelerate Smart City business and application delivery in 250 targeted Telcos, SIs and Partner OEM prospect accounts.
• Generating inbound traffic by promoting new Smart City assets (Vodafone video and O’Reilly report) on PTC.com Smart City landing page
• Reaching out to and capturing new Smart City partner prospects via 3rd party Smart Cities events, webcasts, Account-Based Advertising, paid media and social media
• Engaging targeted Smart City partner contacts through the funnel via Account-Based and behavioral IoT Smart City nurture, outbound emails and re-targeting to generate MQLs
• Developing additional campaigns that correspond to the following Smart City markets: City Infrastructure, Smart Power & Energy and Smart Water

Selling High-Value AR Use Cases

ThingWorx Studio

Highlights:


• Raising awareness of the business impact of AR through multi-channel promotions
• Behavioral email nurture implemented to provide engaged leads with relevant, educational content
• Targeting net new contacts through third party media, physical and virtual events, social media, and paid search
• Using remarketing as a key tactic to promote the ThingWorx Studio Trial to engaged contacts
• Developing additional campaigns that correspond to the following AR use cases: marketing & sales, service, manufacturing, and training

IoT Direct

Highlights:


• Increase awareness for ThingWorx through integrated marketing activities.
• Created $13M in marketing-sourced pipeline in FY17
• Launched digital saturation program that featured paid search, paid social and remarketing.
• Developed behavior-based email nurturing to further qualify prospects before handing off to HVS for follow-up.
• Optimized inbound marketing by created strong calls to action on our website to turn traffic into marketing leads.
• Localized marketing content into multiple languages to support sales efforts globally.

Campaigns & Sales Plays

ThingWorx Manufacturing Apps

Industrie 4.0


  1. * The ThingWorx Manufacturing Apps trial launched at the end of June. Phase 1 of this program is targeting the Kepware user base in North America. Phase 2 (in the fall) will also target PTC customers and prospects and include international outreach (TBC)

  2.  ThingWorx Manufacturing Apps are a simple and effective way to get started with ThingWorx. Users can start by remotely monitoring the status of their KEPServerEX or other OPC servers, and then expand to gain real-time visibility into factory production and maintenance.

ThingWorx Manufacturing Apps

Industrie 4.0

The Industrie 4.0 program is intended to showcase how PTC’s manufacturing solutions enable manufacturing organizations to unlock the potential of Industrie 4.0 – so they can understand issues and act in real time, speed decision making, improve time to value, gain increased flexibility and improve factory performance.

Make in India

Online Creo World 2017

Made in Italy con PTC


Make in India

To leverage the growing “Indian Manufacturing sector”, this paid social media campaign was created with engaging local content around the popular policy theme “Make in India” to generate business from new/unknown companies.

Made in Italy con PTC

Leveraging existing customer references & creating new references to generate new names/logos of mostly small & medium sized companies.  


Online Creo World 2017

3.5 hour online CAD conference sharing Creo 4.0 content in front of customers and prospects in Korea. Objective: To generate new Creo leads and increase Creo brand awareness. Strategy: Impact the CAD market with a live streaming online event & Engage audiences with highly interactive real time experiences - live Q&A and discussions