Ron: I was born in Las Vegas, NM. Served in the US Army
& National Guard from 79’ to 85’, my favorite activity is
Golf, love music of all genres, we have 5 great kids & 2
A special Q&A with:
SALES MANAGER | NM/ELP TERRITORY MANAGER
Ron: I have been with
Professional Reps for 5
great years and look
forward to many more. I
Tessa: Thanks for sitting
down with me. What are
your responsibilities at
Professional Reps? How
long have you worked
Ron: She is a great people person so she already knows
and has relationships with a lot of Dealer personnel in
the NM/El Paso territory so she is able to contact them
and check to see if they have any equipment needs or
any assistance on anything. Which is allowing me more
time to reach out and nd new customers, while we still
maintain communication with current customers.
Tessa: Your wife Renee works at Professional Reps too.
How does she help you in your role?
Ron: My favorite segment is Schools K-12 because it
gives me the opportunity to work with Food Service
Directors, Kitchen Sta and Facilities on working
together to put together equipment packages for the
production kitchen and my personal passion the serving
lines that help highlight the food being served. These
needs are important for food production capabilities
that need to be exible because of their ever changing
nutritional guide lines established for the students.
Tessa: What’s your favorite foodservice market
segment and why?
Ron: One project that I really enjoyed
was the kitchen remodel at Alto Lakes
Golf & Country Club in Alto Lakes, NM,
because it allowed me to go back to my
experience as a Chef running a kitchen
and knowing the importance of kitchen
ow and menu needs, so along with Alto
Lakes G&CC Chef Bifulco and Michael
Esquibel from McComas Sales,
: You have a lot of experience
designing large kitchens. What’s the last
big project you worked on? What was
special about that job?
Ron: It is all the people you get to meet and interact with,
whether it’s on sales calls, dealers, consultants or factories and
from this interactions all that you learn from these people just
helps me to always continuing growing.
Tessa: What’s the most interesting thing you’ve learned during
your time in this industry?
Ron: First I’d go back into the oce and ask if someone had
bought a lottery ticket and if it turns out to be someone’s I would
gladly return it and if no one claims it, I would be a very happy
man and yes I would continue to work.
Tessa: One last question for fun… let’s say we nish the
interview and you step outside the oce and nd a lottery
ticket that ends up winning $10 million. What would you do?
Tessa: Hi Ron! Please tell us about yourself.
Thank you for talking with me, Ron!
I hope everyone got to know you
that much better!
wonderful daughter in-laws
and one adorable grandson
Tobias who lights up our life.
have two roles, one is Territory Manager for New Mexico
/ El Paso which is sales calls to existing and new
customers and introducing and educating end users,
consultants and dealers with the factories we represent
in the territory, and as Sales Manager it is my
responsibility to help the Professional Reps sales team
to meet or exceed sales targets by helping them
develop product knowledge, devise sales strategies,
and also maintain and improving relationships with our
we were able to put together a kitchen design featuring Montague Cooking
Equipment and Beverage Air on both cooking lines, and in the wash room
Champion Industries, we were able to cut their ticket times by 75% and
increase their Banquet meal output by 50%.