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Email and Display Marketing
Email and Display Marketing Returns
If the RETURNS are so HIGH, why doesn   t everyone use Email Marketing      Few players can actually execute commercial em...
What is the KEY to successful EmailMarketing      Managing Express and IMPLIED Permissions     Consumer Acquisition, Segme...
Consumers
Consumer Acquisition  How are emails sourced       Partnerships with hundreds of target websites.     Some examples in sel...
Consumer Acquisition  cont.      Advertiser Data     Transactional records shared by advertisers      Bulk Data Feeds     ...
Consumer Engagement     Membership Sites     Eliminate risk for advertisers, provide information on the consumer, and elim...
Consumer Segmentation     Engagement     Sophisticated algorithms to track andpredict consumer behavior     Spatial and te...
Consumer Segmentation  cont.      Elimination     All users clicking on SPAM, JUNK, or unsubscribe are immediately suppres...
Consumer Maintenance     Real-time Information Feeds     Data feedback loops are the means to overlay and append the behav...
Consumer Maintenance  cont.      Filtration     An industry leading, third-party filtration process is used prior to an op...
Protection and Compliance
Compliance     All advertisement and delivery attributes are reviewed by Madrivo   s legal staff for CANSPAMcompliance    ...
CAN SPAMACT2003     The sender must be identified in the header information in commercial emails and underCAN SPAM, the   ...
CAN SPAMACT2003  cont.      California Business   Professional Code Section 17529.5, which has been interpreted through va...
CAN SPAMACT2003  cont.      A clearly identified advertiser in the From line provides an appropriate and fair opportunity ...
Email Recommendations     From Lines     Advertiser   s Affiliate or Partner     Advertiser   s URL.com
optimization     Behavioral and financial analysis     Open, click, and conversion rate analytics     Analysis of subject,...
Value Proposition of email marketing utilizing express and Implied consent
Risk vs. Reward of Implied Consent     Large increase in consumer base with low risk of complaint if managed properly byMa...
Appendix of Email Creatives
No r to n - Pro. com Sent  Th ur , dla y, Aug ust 2 1, 20 1 4 1 0  0 9 AM  To  ninfa mad r ivo.com  WAR NI,N G  New   Z eu...
Norton Anti-Virus Protection for up to 5 Devices.   1 Ranked Online Protection.  Trynorton.rn m Sent  Tnursday , Augu st 2...
 .  From Proactiv   testing madrivo-offers.com 0 Subject Summer vacati on from acne starts now  To Me  la madrivo.com    p...
From  W EN    H ea lth y H air  t esting m ad rivo - o ff e rs..com 0  SubJect Y o u r S u m m e r H a i r S o l u t i o n...
From 24 Hr Solar Quotes  test ing  madr ivo-off ers.com   fl Subject Stop ove.-pa y ing fo.- electricity  T o Me  la mad r...
From Fidelity Life  tes.t ing madrivo-offers.com ti Subject  SOOK Term Life Under  14  mo. Call Now  Ta Me  la madrivo.com...