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Email and Display Marketing
Email and Display Marketing Returns
If the RETURNS are so HIGH why doesn t everyone use Email Marketing Few players can actually execute commercial email marketing legally ethically and profitably like Madrivo The selection of publishing partners reputable offers policies and procedures and adherence to the highest legal and ethical standards is second to none
What is the KEY to successful EmailMarketing Managing Express and IMPLIED Permissions Consumer Acquisition Segmentation and Maintenance Consumer Engagement Behavioral Optimization of Advertisements LegalAND ETHICAL Compliance Brand Protection Madrivo derives a lot of value from its brand and promises the same protection to advertiser sbrands This ensures targeted and reputable data feeds
Consumers
Consumer Acquisition How are emails sourced Partnerships with hundreds of target websites Some examples in selected verticals Finance lowermybills com Home Security authorizedsecuritydealer com Insurance lifeinsurance net Auto web2carz com
Consumer Acquisition cont Advertiser Data Transactional records shared by advertisers Bulk Data Feeds Database and segmented data providers Email addresses from newsletter membership and website subscription
Consumer Engagement Membership Sites Eliminate risk for advertisers provide information on the consumer and eliminate complaints Tracking Categorization of content behavior andinterest Relationship Development Contingent valuation Survey data Segmentation through receptiveness metrics Opt out opportunities in eachcommunication
Consumer Segmentation Engagement Sophisticated algorithms to track andpredict consumer behavior Spatial and temporal analysis resulting is high response rates High consumer satisfaction through the understanding and PREDICTION of future behavior using various convergence methodologies with unbiased sample analogs Individuals as the finest unit of observation not lists or target markets but individual behavior leading to refined marketing strategies
Consumer Segmentation cont Elimination All users clicking on SPAM JUNK or unsubscribe are immediately suppressed from all future emails leading to an enormous reduction in complaints to advertisers Consumers are suppressed globally meaning that all publishing partners are unable to access consumers for any advertisement if the consumer wishes to be excluded
Consumer Maintenance Real time Information Feeds Data feedback loops are the means to overlay and append the behavior of eachconsumer Direct advertising relationships allow Madrivo to cleanly import transactional information and to use it to overlay demographic andpsychographic information This process adds to or appends the current understanding of the consumer
Consumer Maintenance cont Filtration An industry leading third party filtration process is used prior to an opt out confirmingemail A double opt in process is employed to confirm the initial opt in SpamHaus queries are actively monitored in realtime Only highly engaged consumers are contacted Only clean IP and Domain Resources are utilized
Protection and Compliance
Compliance All advertisement and delivery attributes are reviewed by Madrivo s legal staff for CANSPAMcompliance Subject lines From lines Email and Landing Page Creative Content Privacy Links Terms of Use Optout Links Claims and Testimonials etc Additional ethical audits are performed in accordance with the policies andprocedures manual revised at the end of 2013
CAN SPAMACT2003 The sender must be identified in the header information in commercial emails and underCAN SPAM the Sender is defined as the party that initiates the email and is the owner of the product or service advertised in theemail Advertiser s name will be the party advertisedin the email so to fully comply with the law Advertiser s name needs to be identified in the From line
CAN SPAMACT2003 cont California Business Professional Code Section 17529 5 which has been interpreted through various CAcourt cases indicates that the advertiser needs to be identified in the From line as to make the email non deceptive Best practices require the consumer to know the type of advertisement before opening to reduce consumer complaints
CAN SPAMACT2003 cont A clearly identified advertiser in the From line provides an appropriate and fair opportunity to open or delete the email The inclusion of Advertiser s name in the From line will greatly increase open rates as consumers recognize the brand and will be more likely to open and read the advertisement
Email Recommendations From Lines Advertiser s Affiliate or Partner Advertiser s URL com
optimization Behavioral and financial analysis Open click and conversion rate analytics Analysis of subject from and creativeattributes Exclusive advertiser perks Proprietary optimization and reporting Constant testing through real time deployment Less reliance on contingent valuation and a mechanism to understand consumers revealed preferences
Value Proposition of email marketing utilizing express and Implied consent
Risk vs Reward of Implied Consent Large increase in consumer base with low risk of complaint if managed properly byMadrivo Express Consent Implied Consent Additional Return 10 Million Consumers 150 Million Consumers 15X the Opportunity 45 Engagement 25 Engagement 4 5 Million Engaged Consumers 37 5 Million Engaged Consumers 5 Opt out 75 Opt out Over 8X the number of engaged consumers
Appendix of Email Creatives
No r to n Pro com Sent Th ur dla y Aug ust 2 1 20 1 4 1 0 0 9 AM To ninfa mad r ivo com WAR NI N G New Z eus trojan virus steals 1 passwords and drains bank accounts z 0 orton a z NORTON MULTI DEVICE sl I P r o t e c t Yoursel fF ro m S t o l e n P a s s w o r d s O n l i n e B a n k i n g T het t M a n y M o r e C r i m e s Ge t Protected Now T hi s i e a n Ad V0 rt i se m e nt If you are a current Norton customer please do not respond to this advertisement We apologize tor any inconvenience Click here to opt out o1 receiving future emails from TryNorton com or send your unsubscribe request wrth your email address to l y W
Norton Anti Virus Protection for up to 5 Devices 1 Ranked Online Protection Trynorton rn m Sent Tnursday Augu st 2 1 2 0 14 10 0 SAM To ninfa madlr ivo m m T h ia ia an Advertisement _ l y w l S lS If you are a current Norton customer please do not respond to this advertisement We apologize for any inconvenience Click here to opt out of receiving future emails from TryNorton corn or send your unsubscribe request w h your email address to NortonSpecials corn 2443 Fillmore st 380 3644 San Francisco CA94115
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