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An Entrepreneur that was the first black, woman, millionaire.

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Financial Operations Entrepreneurship Instructor: Ms. Bolt
31
Seymour-Newton, Rachel
10/9/17
Period 4
Madam C. J. Walker
Madam C. J. Walker was born on December 23, 1867 on a plantation in Louisiana
where her parents were enslaved before the civil war. When she was born she was given
the name Sarah Breedlove. Her parents were sharecroppers and they were both deceased
by the time she was seven years old. She and her older sister survived off of working on
cotton fields in Mississippi. She got married at the age of 14 to get away from the abuse
of her sisters husband. In June of 1885 she gave birth to her first and only child Lelia.
They moved to St. Louis when her husband died two years later to join her brothers who
had established themselves as barbers. Working for only $1.50 a day she was able to send
her daughter to public school.
When Walker was in her 30s she began to lose her hair so she started to
experiment with homemade remedies and hair treatment. She started to use Annie
Malone’s products and that inspired her to apply for a job working for Malone. She
moved to Denver to work as a sales agent for Malone and married her third husband,
Charles Joseph Walker. One night she had a dream about a formula for a scalp healing
treatment, which motivated her to start her own business. So she changed her name to
Madam C. J. Walker and founded her business. To promote her business she started
traveling throughout the south to target other African Americans. She sold door to door,
exhibiting her product to churches and coming up with sales and other marketing
strategies.
By 1910 Walker moved to Indianapolis, Americas largest manufacturing center,
and built a factory, a hair and manicure salon, and a training school. She also had 950
sales agents and thousands of clients coming through her salon. The mission of her
company was to sell a hair growing beautifying and scalp disease-curing products. The
cosmetic company now sells hundreds of products for all hair types. From maximizing
moisture oils to taming frizz Madam C. J. Walkers products are sold in multiple beauty
stores today including Sephora.
Financial Operations Entrepreneurship Instructor: Ms. Bolt
This business contributes to the economy and to society because it gives people
products to help them with cosmetic problems. Walker also donated a lot of money to
African American facilities. Madam C. J. Walker was an activist that contributed to many
African American causes and in 1917, when a white mob murdered more than three
dozen blacks in Illinois, she joined a group of Harlem leaders who visited the white house
to present a petition advocating federal anti-lynching legislation. Walkers company also
benefits the society because she wanted it to be open for people to buy stocks in it so
many people earned money by purchasing stocks in her company.