2018 Listing Presentation for OC Living
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TIM CASTROREALE SINCE 1995 2124 Main St Ste 100 Huntington Beach CA 92649 Cell 714 336 3755 Fax 714 908 7878 1 Tim OCLiving com www OCLiving com
PREPARED BY TIM CASTROREALE Associate Broker CalBRE 01195494 Realty One Group 2124 Main Street Suite 100 Huntington Beach CA 92649 Cell 714 336 3755 tim OCLiving com www OCLiving com Thank you for inviting me to interview for the privilege of marketing your home I truly appreciate the opportunity This marketing proposal includes information on the services I provide and a description of my experience A market analysis which provides comprehensive data regarding the real estate activity in your neighborhood will be presented and discussed in person at the time of our appointment I will include information on the recent sales and the current competition both of which I use in determining my recommended market value range Again thank you for this opportunity I am looking forward to working with you Tim Castroreale Associate Broker CalBRE 01195494 Realty One Group www OCLiving com 2 3
PREPARED BY TIM CASTROREALE Associate Broker CalBRE 01195494 Realty One Group 2124 Main Street Suite 100 Huntington Beach CA 92649 Cell 714 336 3755 tim OCLiving com www OCLiving com Thank you for inviting me to interview for the privilege of marketing your home I truly appreciate the opportunity This marketing proposal includes information on the services I provide and a description of my experience A market analysis which provides comprehensive data regarding the real estate activity in your neighborhood will be presented and discussed in person at the time of our appointment I will include information on the recent sales and the current competition both of which I use in determining my recommended market value range Again thank you for this opportunity I am looking forward to working with you Tim Castroreale Associate Broker CalBRE 01195494 Realty One Group www OCLiving com 2 3
6 About Us 8 Realty One Group 16 My Marketing Proposal 24 On The Market www OCLiving com 32 36 40 4 Testimonials Contract to Closing Services What Does A Real Estate Agent Do For All That Money 5
6 About Us 8 Realty One Group 16 My Marketing Proposal 24 On The Market www OCLiving com 32 36 40 4 Testimonials Contract to Closing Services What Does A Real Estate Agent Do For All That Money 5
Tim Castroreale I am a full time real estate agent Actually much more than full time I work early mornings evenings and weekends whenever is convenient for my client I love what I do and quite often it really doesn t feel like work Feel free to call me anytime everyone I am busy enough to be happy and successful yet not so busy that I can t take a personal interest in every client The sale of your home is as important to me as it is to you That is my commitment to you My philosophy about real estate is that I am here to help two parties buyer and seller find each other and complete a transaction with a minimum of fuss and headache My Personal Professionalism I am responsive to inquiries by both buyers and other agents and will do my best to show my own buyer clients my listings first I am respected in the real estate community as a quality agent which means that other agents will be happy to show my listings to their buyers They know that I am professional fair and creative which makes their job a little easier I am an advocate for my clients My job is to obtain the best price term and condition for MY client not to worry about the other parties preference or feelings But I find that real estate transactions are far more satisfying to both parties when closing is a pleasant experience for www OCLiving com 6 Orange County Native Tim Castroreale HIGHLIGHTS Licensed Real Estate Agent Broker Since 1995 Certified Real Estate Appraiser Since 1988 Hall of Fame Producer Relocation Specialist Member of the National Association of Realtors Member of the California Association of Realtors Member of the Orange County Board of Realtors Member of the Southern California Multiple Listing Service Owner of the prestigious website http www OCLiving com 7
Tim Castroreale I am a full time real estate agent Actually much more than full time I work early mornings evenings and weekends whenever is convenient for my client I love what I do and quite often it really doesn t feel like work Feel free to call me anytime everyone I am busy enough to be happy and successful yet not so busy that I can t take a personal interest in every client The sale of your home is as important to me as it is to you That is my commitment to you My philosophy about real estate is that I am here to help two parties buyer and seller find each other and complete a transaction with a minimum of fuss and headache My Personal Professionalism I am responsive to inquiries by both buyers and other agents and will do my best to show my own buyer clients my listings first I am respected in the real estate community as a quality agent which means that other agents will be happy to show my listings to their buyers They know that I am professional fair and creative which makes their job a little easier I am an advocate for my clients My job is to obtain the best price term and condition for MY client not to worry about the other parties preference or feelings But I find that real estate transactions are far more satisfying to both parties when closing is a pleasant experience for www OCLiving com 6 Orange County Native Tim Castroreale HIGHLIGHTS Licensed Real Estate Agent Broker Since 1995 Certified Real Estate Appraiser Since 1988 Hall of Fame Producer Relocation Specialist Member of the National Association of Realtors Member of the California Association of Realtors Member of the Orange County Board of Realtors Member of the Southern California Multiple Listing Service Owner of the prestigious website http www OCLiving com 7
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MARKETING PLAN Before we go to market Market Survey Spruce Up House Cleaning if needed Professional Comprehensive Market Analysis I just wanted to take a moment to thank you for the fantastic job you did selling our house and finding us the perfect home Your close attention to detail superior negotiating skills and well thought out marketing plan had both transactions close on time without any problems I also appreciate that you were always accessible and did whatever it took to get the job done Without hesitation I would refer you to anyone who is looking to sell their current home or purchase another one Thanks again for everything and the best of luck to you in the future I preview the competing listings to see how your home compares I may call the agents of the sold listings I am using as comparable to see if there were any special circumstances surrounding their sale that I should know about such as a divorce situation structural problems etc My market analysis is in a word thorough I will show you the Current Competition and the Recent Sales and calculate the estimated proceeds you should receive at closing I base my pricing recommendations both on closed sales current competition and market conditions Pre Marketing Improvement Suggestions Assistance I will go through your home with you to identify items that should be repaired or improved prior to market I am a real expert in this area I know what the market considers important and what really doesn t matter and I can help you get the repairs done quite reasonably and painlessly When you hire me to sell your home you will have access to my preferred home improvement contractors www OCLiving com 22 I can arrange to have your home thoroughly cleaned before going to market and after you move out Just let me know Theresa Leckey 23
MARKETING PLAN Before we go to market Market Survey Spruce Up House Cleaning if needed Professional Comprehensive Market Analysis I just wanted to take a moment to thank you for the fantastic job you did selling our house and finding us the perfect home Your close attention to detail superior negotiating skills and well thought out marketing plan had both transactions close on time without any problems I also appreciate that you were always accessible and did whatever it took to get the job done Without hesitation I would refer you to anyone who is looking to sell their current home or purchase another one Thanks again for everything and the best of luck to you in the future I preview the competing listings to see how your home compares I may call the agents of the sold listings I am using as comparable to see if there were any special circumstances surrounding their sale that I should know about such as a divorce situation structural problems etc My market analysis is in a word thorough I will show you the Current Competition and the Recent Sales and calculate the estimated proceeds you should receive at closing I base my pricing recommendations both on closed sales current competition and market conditions Pre Marketing Improvement Suggestions Assistance I will go through your home with you to identify items that should be repaired or improved prior to market I am a real expert in this area I know what the market considers important and what really doesn t matter and I can help you get the repairs done quite reasonably and painlessly When you hire me to sell your home you will have access to my preferred home improvement contractors www OCLiving com 22 I can arrange to have your home thoroughly cleaned before going to market and after you move out Just let me know Theresa Leckey 23
ON THE MARKET www OCLiving com 24 25
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ON THE MARKET Your Home Entered On The Multiple Listing System MLS Your home will be listed on the MLS with appealing and accurate descriptions interior pictures and virtual tour FOR SALE SIGN LOCK BOX 7 DAYS A WEEK SHOWING SERVICE OPEN HOUSE S Continuing Market Survey Market Updates I stay on top of the market for you I monitor the homes that have sold and those that haven t to ensure that we are still priced appropriately I will provide updates to you periodically on the current market activity with NEW COMPETING LISTINGS STATUS OF COMPETING LISTINGS NUMBER OF SHOWINGS NUMBER OF INTERNET HITS Feedback Reports I follow up with every buyer agent who shows your home I will provide their feedback to you as soon as it comes in www OCLiving com 30 Extensive Internet Exposure I have invested heavily in the Internet to market my listings This marketing generates substantials traffic and email inquiries and are my third largest source of sales All listings have a virtual tour interior pictures and descriptive captions Virtual Tours Photography All of my listings have Virtual Tours that are posted to yahoo Social Media Facebook Zillow Trulia Craiglist the MLS and our own websites Virtual Tours consist of both still photos and panoramic tours and will include pictures of every photogenic room in your home the exterior any view the street scene and the neighborhood attractions parks restaurant shopping I can post up to 60 photos on each tour Creative Solutions Objective Opinions As I get to know your home better and the feedback starts coming in I may find that the market is objecting to something that neither of us though of Or I may discover special features in your home that should be showcased differently Either way I take great pride in my creative solutions this is making adjustments as we go along in response to market feedback and conditions If I see something that needs to be changed I will tell you whether or not I think it s something that you want to hear Many agents seem to assume that their clients are not open to suggestions and I work on the assumption that that s part of what you re paying me for 31
ON THE MARKET Your Home Entered On The Multiple Listing System MLS Your home will be listed on the MLS with appealing and accurate descriptions interior pictures and virtual tour FOR SALE SIGN LOCK BOX 7 DAYS A WEEK SHOWING SERVICE OPEN HOUSE S Continuing Market Survey Market Updates I stay on top of the market for you I monitor the homes that have sold and those that haven t to ensure that we are still priced appropriately I will provide updates to you periodically on the current market activity with NEW COMPETING LISTINGS STATUS OF COMPETING LISTINGS NUMBER OF SHOWINGS NUMBER OF INTERNET HITS Feedback Reports I follow up with every buyer agent who shows your home I will provide their feedback to you as soon as it comes in www OCLiving com 30 Extensive Internet Exposure I have invested heavily in the Internet to market my listings This marketing generates substantials traffic and email inquiries and are my third largest source of sales All listings have a virtual tour interior pictures and descriptive captions Virtual Tours Photography All of my listings have Virtual Tours that are posted to yahoo Social Media Facebook Zillow Trulia Craiglist the MLS and our own websites Virtual Tours consist of both still photos and panoramic tours and will include pictures of every photogenic room in your home the exterior any view the street scene and the neighborhood attractions parks restaurant shopping I can post up to 60 photos on each tour Creative Solutions Objective Opinions As I get to know your home better and the feedback starts coming in I may find that the market is objecting to something that neither of us though of Or I may discover special features in your home that should be showcased differently Either way I take great pride in my creative solutions this is making adjustments as we go along in response to market feedback and conditions If I see something that needs to be changed I will tell you whether or not I think it s something that you want to hear Many agents seem to assume that their clients are not open to suggestions and I work on the assumption that that s part of what you re paying me for 31
TESTIMONIALS Your attention to details of selling our home has been outstanding Marie Norm Midway City www OCLiving com 32 33
TESTIMONIALS Your attention to details of selling our home has been outstanding Marie Norm Midway City www OCLiving com 32 33
TESTIMONIALS Here Is What People Are Saying Tim I just want to share with you how happy we were with your performance Your attitude was always upbeat and a welcome relief to the overwhelming process for us of selling our house We appreciate you always being there to answer questions from us at even the oddest hours You went above and beyond the call of duty to make sure all of the details big and small were completed in a timely fashion My inlaws were so impressed with your service they told m they intend to use you when they sell their house in Fountain Valley this spring Respectfully Ross Lori Tim Can t tell you how much it meant to me to be able to leave everything in your hands www OCLiving com with perfect confidence Thanks for all your help timely manner this was all handled The country needs more people we can trust Our thanks again from the family of Lula Fry Hey Tim I just wanted to thank you again for all the help you gave us in getting our house sold Sure it was a difficult time for us but you made it seem like a dream You are an amazing guy and a really fine Realtor too How often do we find that combination in one person Like almost never I appreciate your honesty your rapid response to our questions and most of all your ability to treat us like people and not just another sale You are one in a million Thanks again for making this all happen for us Tom Linda Costanzo When we hired Tim originally we only had experience with very poor Realty people 34 He Tim completely changed our minds He was professional saw all sides to a problem question and worked to help us be at ease with such a large purchase He later became a friend an stayed in touch over the years We hired him again when we were selling our home and moving to NV Again we found him to be working only for our best interest We would recommend him to anyone in a minute Rev Michael Barb Slater Tim is extremely knowledgeable in his field and I would not hesitate to recommend him to anyone He helped us come up with the best strategy for our properties then followed through with great results The thing I like most about Tim is that even when the job is complete I can call him with questions and he is always more than willing to help Marie E Huntington Beach We found Tim after a years worth of research in who could best represent us as sellers of our house in Westminster Tim s experience and knowldge of our area made him the best candidate for the job His appraisal expertise was invaluable as we were dealing with an R4 lot ripe for investors to build apartments We were alrady in a downward market but we had a buyer within a week We also sold for a price comparable to last year s market price that most Realtors we interviewed scoffed at Tim is professional always open to questions and suggestions always answers in a timely manner and was always considerate of our needs We highly recommend Tim Castroreale Royd Kay Hatta 35
TESTIMONIALS Here Is What People Are Saying Tim I just want to share with you how happy we were with your performance Your attitude was always upbeat and a welcome relief to the overwhelming process for us of selling our house We appreciate you always being there to answer questions from us at even the oddest hours You went above and beyond the call of duty to make sure all of the details big and small were completed in a timely fashion My inlaws were so impressed with your service they told m they intend to use you when they sell their house in Fountain Valley this spring Respectfully Ross Lori Tim Can t tell you how much it meant to me to be able to leave everything in your hands www OCLiving com with perfect confidence Thanks for all your help timely manner this was all handled The country needs more people we can trust Our thanks again from the family of Lula Fry Hey Tim I just wanted to thank you again for all the help you gave us in getting our house sold Sure it was a difficult time for us but you made it seem like a dream You are an amazing guy and a really fine Realtor too How often do we find that combination in one person Like almost never I appreciate your honesty your rapid response to our questions and most of all your ability to treat us like people and not just another sale You are one in a million Thanks again for making this all happen for us Tom Linda Costanzo When we hired Tim originally we only had experience with very poor Realty people 34 He Tim completely changed our minds He was professional saw all sides to a problem question and worked to help us be at ease with such a large purchase He later became a friend an stayed in touch over the years We hired him again when we were selling our home and moving to NV Again we found him to be working only for our best interest We would recommend him to anyone in a minute Rev Michael Barb Slater Tim is extremely knowledgeable in his field and I would not hesitate to recommend him to anyone He helped us come up with the best strategy for our properties then followed through with great results The thing I like most about Tim is that even when the job is complete I can call him with questions and he is always more than willing to help Marie E Huntington Beach We found Tim after a years worth of research in who could best represent us as sellers of our house in Westminster Tim s experience and knowldge of our area made him the best candidate for the job His appraisal expertise was invaluable as we were dealing with an R4 lot ripe for investors to build apartments We were alrady in a downward market but we had a buyer within a week We also sold for a price comparable to last year s market price that most Realtors we interviewed scoffed at Tim is professional always open to questions and suggestions always answers in a timely manner and was always considerate of our needs We highly recommend Tim Castroreale Royd Kay Hatta 35
CONTRACT TO CLOSING SERVICES www OCLiving com 36 37
CONTRACT TO CLOSING SERVICES www OCLiving com 36 37
CONTRACT TO CLOSING SERVICES Once we are Under Contract with a buyer There are inspections to negotiate lenders to keep an eye on appraisers to be prepared for Stringent monitoring of dates and deadlines is important as is a careful review of title work I order the title report and ensure that it is distributed to all parties If there are any problems found in the report I will work with you the Title company and the buyer s agent to resolve them I ensure that all disclosures are made properly in a timely manner and that all documents have signatures I review the closing figures carefully so that you get every penny that s coming to you I call the buyer s lender and the buyer s agent every week to ensure that the loan is progressing smoothly and will notify you immediately if it appears the contract is in danger In this case I will aggressively renew full marketing Sometimes the most painful part of selling and buying a home is the inspection If issues arise in the inspection that need attention I will help negotiate the best settlement for you and assist you in making the repairs that you agree to In our fluctuating market appraisals can be www OCLiving com problematic It is not unusual to see a wide range of comparable sales for apparently similar homes and an unprepared agent can cost the client money if he she can t justify the sales price of her listing I am fully prepared for every appraisal and may have already previewed any comparable sales the appraiser might use My 30 years as a Certified Real Estate Appraiser comes in handy in situations like this Selling your home will have its frustrating moments How frustrating it is depends a lot on your real estate agent I promise to do my best to reduce stress before during and after the sale Listing Agreement Sellers Advisory Sellers Agency Listing Agent Seller Agency Disclosure Listing Agent to Seller Agency Disclosure Buyer s Agent to Buyer and Seller Disclosure and Consent for Representation of More Than One Buyer Counter Offer s None____ 1 ____ 2 ____ 3 ____ if applicable Purchase Agreement Buyer s Inspection Advisory Wood Destroying Pest Addendum if checked on page 4 of RPA Water Heater Smoke Detector Only needed when TDS is not required Transfer Disclosure Statement Sellers Property Questionnaire or Supplemental Statutory Contractual Statewide Buyer and Seller Advisory Did You Know That A Standard Residential Purchase Agreement is 10 Pages Long Tim Castroreale Lic Real Estate Broker CalBRE 01195494 Cell 714 336 3755 tim OCLiving com www OCLiving com 38 Agent Visual Inspection Disc Seller s FIRPTA 1 for each Seller 1___ 2 ___ Buyers Affidavit For owner occupied properties less than 300K Lead Based Paint pre 1978 only Year _______ FHA VA Notice Addendum Required on all FHA VA Transaction For Your Protection Get A Home Inspection Required on all FHA Property Inspection Report or Inspection Waiver Verification of Property Condition Final Walk Thru There may be other disclosures that may apply 39
CONTRACT TO CLOSING SERVICES Once we are Under Contract with a buyer There are inspections to negotiate lenders to keep an eye on appraisers to be prepared for Stringent monitoring of dates and deadlines is important as is a careful review of title work I order the title report and ensure that it is distributed to all parties If there are any problems found in the report I will work with you the Title company and the buyer s agent to resolve them I ensure that all disclosures are made properly in a timely manner and that all documents have signatures I review the closing figures carefully so that you get every penny that s coming to you I call the buyer s lender and the buyer s agent every week to ensure that the loan is progressing smoothly and will notify you immediately if it appears the contract is in danger In this case I will aggressively renew full marketing Sometimes the most painful part of selling and buying a home is the inspection If issues arise in the inspection that need attention I will help negotiate the best settlement for you and assist you in making the repairs that you agree to In our fluctuating market appraisals can be www OCLiving com problematic It is not unusual to see a wide range of comparable sales for apparently similar homes and an unprepared agent can cost the client money if he she can t justify the sales price of her listing I am fully prepared for every appraisal and may have already previewed any comparable sales the appraiser might use My 30 years as a Certified Real Estate Appraiser comes in handy in situations like this Selling your home will have its frustrating moments How frustrating it is depends a lot on your real estate agent I promise to do my best to reduce stress before during and after the sale Listing Agreement Sellers Advisory Sellers Agency Listing Agent Seller Agency Disclosure Listing Agent to Seller Agency Disclosure Buyer s Agent to Buyer and Seller Disclosure and Consent for Representation of More Than One Buyer Counter Offer s None____ 1 ____ 2 ____ 3 ____ if applicable Purchase Agreement Buyer s Inspection Advisory Wood Destroying Pest Addendum if checked on page 4 of RPA Water Heater Smoke Detector Only needed when TDS is not required Transfer Disclosure Statement Sellers Property Questionnaire or Supplemental Statutory Contractual Statewide Buyer and Seller Advisory Did You Know That A Standard Residential Purchase Agreement is 10 Pages Long Tim Castroreale Lic Real Estate Broker CalBRE 01195494 Cell 714 336 3755 tim OCLiving com www OCLiving com 38 Agent Visual Inspection Disc Seller s FIRPTA 1 for each Seller 1___ 2 ___ Buyers Affidavit For owner occupied properties less than 300K Lead Based Paint pre 1978 only Year _______ FHA VA Notice Addendum Required on all FHA VA Transaction For Your Protection Get A Home Inspection Required on all FHA Property Inspection Report or Inspection Waiver Verification of Property Condition Final Walk Thru There may be other disclosures that may apply 39
What Does A Real Estate Agent Do For All That Money I m going to answer on of your burning questions about working with a professional real estate agent I know you ve wondered about it everyone does especially those who are getting ready to sell a home for the first time You may have even wanted to ask me but were afraid I might get offended don t worry I won t M any people think that the main reason you hire a real estate agent is for the MLS exposure Unfortunately in some cases that may appear to be the primary service some real estate agents provide However a GOOD agent provides much more than simply a For Sale sign and listing on an Online database Connections A good real estate agent has great connections in the real estate world They should have a readily available list of home improvement contractors heating roofing structural electrical painting plumbing etc one or two good handyman a cleaning service legal referrals and a lawn service provider You should never have to go to the phone book or random search Online to find help during the marketing process www OCLiving com Systems A good real estate agent has systems in place to sell homes far more efficiently than a homeowner ever could Selling or buying a home within the established real estate system is incredibly efficient compared to selling or buying a home outside of the system Real estate agents have or should have a 7 days a week showing services MLS access a contracts library lock boxes signs and INTERNET sites your home There is far more going on behind the scenes than holding open houses and attending closings although due to the above factors connections systems and expertise a good real estate agent will be pretty efficient at their job The time your agents spends handling the sale of your home will save YOU lots of time and money Expertise Obviously one important reason you hire a real estate agent is because you expect him or her to know more about selling homes than you do Selling real estate professionally requires a license and continuing education but in reality 99 if a real estate agent s expertise comes from on the job experience The more experienced the real estate agent the more expertise he or she has Every real estate transaction is a little different with its own little quirks glitches and special circumstances The best way to get in trouble is when you don t know what you don t know Negotiating Negotiating does not end one the buyer seller comes to terms and sign the contract There is negotiations going on throughout the transaction There are repairs to negotiate move dates personal property in some cases and any number of hiccups that may occur A seasoned negotiator can save his client tens of thousands of dollars Time Your real estate agent will spend a lot of time managing the sale of 40 41
What Does A Real Estate Agent Do For All That Money I m going to answer on of your burning questions about working with a professional real estate agent I know you ve wondered about it everyone does especially those who are getting ready to sell a home for the first time You may have even wanted to ask me but were afraid I might get offended don t worry I won t M any people think that the main reason you hire a real estate agent is for the MLS exposure Unfortunately in some cases that may appear to be the primary service some real estate agents provide However a GOOD agent provides much more than simply a For Sale sign and listing on an Online database Connections A good real estate agent has great connections in the real estate world They should have a readily available list of home improvement contractors heating roofing structural electrical painting plumbing etc one or two good handyman a cleaning service legal referrals and a lawn service provider You should never have to go to the phone book or random search Online to find help during the marketing process www OCLiving com Systems A good real estate agent has systems in place to sell homes far more efficiently than a homeowner ever could Selling or buying a home within the established real estate system is incredibly efficient compared to selling or buying a home outside of the system Real estate agents have or should have a 7 days a week showing services MLS access a contracts library lock boxes signs and INTERNET sites your home There is far more going on behind the scenes than holding open houses and attending closings although due to the above factors connections systems and expertise a good real estate agent will be pretty efficient at their job The time your agents spends handling the sale of your home will save YOU lots of time and money Expertise Obviously one important reason you hire a real estate agent is because you expect him or her to know more about selling homes than you do Selling real estate professionally requires a license and continuing education but in reality 99 if a real estate agent s expertise comes from on the job experience The more experienced the real estate agent the more expertise he or she has Every real estate transaction is a little different with its own little quirks glitches and special circumstances The best way to get in trouble is when you don t know what you don t know Negotiating Negotiating does not end one the buyer seller comes to terms and sign the contract There is negotiations going on throughout the transaction There are repairs to negotiate move dates personal property in some cases and any number of hiccups that may occur A seasoned negotiator can save his client tens of thousands of dollars Time Your real estate agent will spend a lot of time managing the sale of 40 41
THANK YOU Tim Castroreale www OCLiving com www OCLiving com 42
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