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Jeff Bezos, the founder of Amazon.com, had some success in electronic retailing. He was the type of entrepreneur who was willing to take risks, and eventually he because successful ----- becoming the second richest person in the world, with net worth of 93.7 billion dollars.

Graduated from Princeton, Bezos then worked on Wall Street in the computer science field. Switching a lot of places in the next couple years but eventually settles at the hedge fund company D. E. Shaw & Co, but not for long. Bezos founded Amazon.com in 1994, he wrote the business plans as he was taking his cross-country trip from New York to Seattle. Initially setting up the company in his garage and eventually he had some huge success. This idea of founding something brand new like Amazon.com was very risky, and you might ask why is that? Well Bezos was already considered a successful person when he worked at D.E. Shaw & Co, making six figures salaries and was destined to rank up. But why did he give up this amazon job he had and to do a such risky thing?

Bezos was pretty much fueled simply because he was fueled by a secret passion for the infant business of electronic retailing, at the same time dreamed of creating his own company in the vast, then virtually uncharted wilds of the World Wide Web. Just like that, he said bye to his six figure paying job, and started from scratch, setting up Amazon.com. Sounds crazy right? But crazy pretty much how you reach your goal in life. Although it seemed like the process of starting up a business like Amazon.com is easy, it really isn't. Bezos himself had a lot to do with his success.

Bezos is known for his attention to business details. As described by Portfolio.com, he "is at once a happy-go-lucky mogul and a notorious micromanager, an executive who wants to know about everything from contract minutiae to how he is quoted in all Amazon press releases." He paid attention to details, spent countless hours to think about the structure of his business--- Amazon.com, which eventually became the number 1 electronic retail store world wide. Amazon had made almost every-bodies' lives easier, since now people are able to sit at home and browse for the item they want, click check out and the desired item will be shipped by your door in two days. Not only it saves time, it also saves money ---- most of the items that's sold on Amazon is normally cheaper than actual brick stores. Adding up all the things it brought to its consumers, these are the reason that Amazon was able to have more than $610 million dollars in sales and over 13 million customers worldwide four years after it was launched.