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AT&T It Can Wait

The AT&T campaign promoted no texting while driving which was launched in 2010. The campaign also promotes that teens and other drivers take a pledge to steer away from their phone and drive safely while on the road. Their modo states that any text message or recent email "can wait" since it could probably cause an accident or worse.

Introduction

The raised awareness of crashes caused by texting and driving have lead to laws being passed. For example, 14 states prohibit all drivers, regardless of age, from using hand-held cell phones while driving at any point in time. Also, 38 states ban novice drivers from any cell phone use. And almost all states ban text messaging while driving. Even with all this regulations, no state in the United States bans all cell phone use while driving.

Laws and Regulations

Research has stated that you are 23 times more likely to get into a crash while text messaging. Texting also distracts you from the road for approximately 5 seconds. At a speed of 55 mph, that's like driving over a football field distracted and not looking. Research also states that texting and driving is the equivalent to drinking 4 beers.

Research

In 2015 alone, there were around 391,000 motor vehicle accidents that caused injuries due to distracted drivers and a little less than 3,500 of these incidents caused death. The age group 15-19 are most vulnerable to distracted driving because sources state that at the time of the crash, this age group has the largest proportion of distracted drivers. Texting involves visual attention and a bit of processing which makes it one of the dangerous distractions while driving.

Research