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50 Marketing Strategies for
Small Businesses
Phone: (973) 632-9170
Email: dfoley@foleymarketingadvisors.com
Website: www.foleymarketingadvisors.com
If you’re reading these 50 marketing strategies, then you’re taking
the first step towards growing your small business. I’m sure you’ll
have questions along the way, so please feel free to shoot me an
email! I’m always happy to help!
LEARN STRATEGIZE DEVELOP
GROW
Congratulations!
Danielle Foley, President
Foley Marketing Advisors
Website: www.foleymarketingadvisors.com ~ Email: dfoley@foleymarketingadvisors.com ~ Phone: (973) 632-9170
Marketing Planning Strategies
All businesses need a roadmap to
follow in order to succeed and grow.
Create a Marketing Strategy Plan
Who are your competitors? How are
they marketing themselves?
Conduct a Competitor Analysis
Ask your customers what they value
about your product or service.
Conduct a Survey or Focus Group
Once defined, use this across all
branding and messaging out there.
Define your Unique Selling Proposition
Determine exactly who is buying your
products and/or service.
Refine Your Target Audience
This is necessary in order to understand
what strategies are feasible.
Determine your Annual Marketing Budget
Identify annual opportunities to network
and/or market your business.
Be Active in Trade Associations
Determine which strategies were successful,
which failed and those to enhance.
Audit Your Prior Year’s Strategies
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Email & Direct Mail Strategies
Include blog posts, a new offer, upcoming
events, industry news, helpful resources.
Email a Monthly Newsletter
These can be quarterly or seasonal.
Just plan carefully in advance.
Email Coupons or Promotions
This is key for keeping “top of mind”
and providing useful key information.
Email New Product/Service Updates
This shows that your business is an “expert”
and you care about helping your customers.
Email a “Tool” to Help Customers
Can easily purchase a targeted mailing
list & create a postcard campaign.
Direct Mail a Promotion or Coupon
Always a good way to stay “top of
mind” and fend off competitors.
Direct Mail a Mini Brochure/Catalog
People keep direct mail postcards create a
valuable branded asset they’ll refer to often.
Direct Mail a Helpful Tool or “Giveaway”
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Always nice to offer customers this.
Increases brand loyalty and sales.
Send Info. About Frequent Buyer Program
Website Strategies
Every few years, research & update your
website so it looks fresh & modern.
Update to More Modern Design
This is key to creating a website that
has a high level of engagement.
Enhance/Increase Call to Actions
Look for sections of website to add
additional information to.
Beef up Content
Ensure it has compelling unique selling
propositions and keywords for SEO.
Review All Copy
1x/year review websites of 3 competitors &
make sure your site is better than theirs.
Research Your Competition’s Websites
Offer a free valuable/helpful ”tool” and
ask for contact info in return.
Add a Lead Capturing CRM
Make sure these are present & you have
the correct number of characters.
Page Titles & Meta Descriptions for SEO
Are forms submitting data properly?
Are links throughout site working?
Check Form & Links are Working
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Marketing Communication Strategies
Must be newsworthy, formatted properly &
sent to targeted media Editors/influencers.
Write & Distribute Press Releases
Every few years update these with new
copy, updated design & layout.
Update Brochures & Sell Sheets
Blogs are important for SEO purposes
and help drive visitors to your website.
Start or Enhance Your Blog
Identify a list of 20 online sources to
distribute your articles on each month!
Distribute Blog Articles
Refresh and/or update your design, layout and
copy of your profiles.
Start or Enhance Your Social Media Profiles
This is huge for building awareness, driving
visitors to your website and general SEO.
Add Your Business to Online Directories
Make sure you ”interact/communicate” on
your B2B/B2C social media platforms often.
Interact on Key Social Media Platforms
Important to have variety of media online for
SEO & driving traffic to website.
Create & Post Presentations, Videos
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Trade Show & Event Mktg Strategies
Plan to exhibit or attend one trade
show/event per year.
Participate in a Trade Show or Event
Nice pens attached to your business
cards are always appreciate.
Create Promo Giveaways w/Logo
Have ready prior to attending/exhibiting
at event or trade show (& digital version).
Develop/Enhance Your Press Kit
Capture the action at your booth and/or
event. Use for PR and Soc. Media.
Take Good Quality Pictures
Organizers of show/event can usually get you
this. May cost a bit of money, but worth it.
Get & Email the List of Attendees
Request a meeting at event. If attending,
there’s usually have a place to hold meetings.
Email All Your Contacts Before Show/Event
Exhibiting or attending offers a very
newsworthy press release to send out.
Send Post Show/Event Press Release
Make sure you discuss, post pictures &
interact before, during and after the event.
Social Media Before, During & After
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Event Marketing & Networking
Get your brand “out there”. Communicate
involvement before, during & after.
Sponsor a Local Community Event
Always a nice thing to do and get some
good press, add to your website, discuss.
Be Active / Donate to Charitable Org.
Easy to do, can self promote while
providing value information.
Create and Host a Webinar
Easy to do, can self promote while
providing value information.
Create or Host a MeetUp Group
Can send more formal invites to your events
via online service: Evite or Paperless Post.
Send Invites &/or “Save the Dates”
Collaborate (save $, get more leads)
with complementary businesses.
Cross Promote Product/Services
Can promote via social media and
local and/or trade publications.
Run a Contest
Helps create awareness & increases perception
of being the authority on the subject associated
w/your business.
Speak at an Event or Conference
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If you have the money to advertise, always
include an incentive (BOGO, coupon, etc).
This will drastically improve your ROI.
Advertising
Contact complementary bloggers and
ask if they’d like to exchange articles.
Guest Blogging Exchange
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Event Marketing & Networking
Thank you!
EXTREMELY IMPORTANT: Simply reading these strategies will NOT help your business grow!
It’s imperative that you implement most of these strategies. If you need any help at all, that’s what
I’m here for! Just let me know, I’m happy to help (and surprisingly affordable)!
Danielle Foley, President
Foley Marketing Advisors www.foleymarketingadvisors.com
Email: dfoley@foleymarketingadvisors.com