Email & Direct Mail Strategies
Include blog posts, a new offer, upcoming
events, industry news, helpful resources.
Email a Monthly Newsletter
These can be quarterly or seasonal.
Just plan carefully in advance.
Email Coupons or Promotions
This is key for keeping “top of mind”
and providing useful key information.
Email New Product/Service Updates
This shows that your business is an “expert”
and you care about helping your customers.
Email a “Tool” to Help Customers
Can easily purchase a targeted mailing
list & create a postcard campaign.
Direct Mail a Promotion or Coupon
Always a good way to stay “top of
mind” and fend off competitors.
Direct Mail a Mini Brochure/Catalog
People keep direct mail postcards – create a
valuable branded asset they’ll refer to often.
Direct Mail a Helpful Tool or “Giveaway”
Always nice to offer customers this.
Increases brand loyalty and sales.
Send Info. About Frequent Buyer Program