A lot has changed in the last 10 years – new innovations, dierent competitors, changing rep expectations. How have you stayed current and
in-the-know all this time?
I feel communication is key to success in any industry, no matter if it’s health care, education, foodservice…there are always new products, new techniques, new standards,
etc. Our customers expect the best and they deserve the best, so as a rep rm we have to adapt to the demands and take advantage of any opportunity we can. One
thing I have found helpful is weekly meetings. As a company we are in constant contact with each other, discussing needs and changes in the territory. Another great tool is
newsletters. These are not junk mail! There is so much information factories convey in newsletters, not just about their products, but about trends in the industry and
information on competitors. Even our own newsletter has valuable information about new technologies our factories are oering. Another great source of information, and it
goes without saying, is participating in industry shows. There’s a lot you can learn from walking the oor of shows like NAFEM and NRA. New products are constantly
rolling out and shows like these are a hot spot for innovative rollouts.
What is your favorite way to help customers in this industry?
I love how we can introduce customers to new ways to cook their product.
A lot of people are unaware of all the great innovated equipment that is out
there. It’s amazing when we are able to reduce someone’s cook times, expand
their menu oering, or even reduce their labor costs with new equipment!
What passions do you have outside of work?
Outside of work I suppose you can say I’m a jack of many trades, master of
none…hahaha! I dabble in a lot of dierent things. I love to cook! How
convenient it is that the quote referenced in this month’s Professional Reps
calendar is the one from WC Field, “I cook with wine. Sometimes I even put it
in my food.” That’s one of my favorite quotes! I’m not a chef by any means,
but I love scouring Pinterest for new recipes and trying new things. I’m also
passionate about music. I help out the worship team in the children’s ministry
at my church, love to dance and I’ve been known to hit up a Karaoke spot or
two. I’m in a softball league once a week and play in a dart league as well. I love the outdoors!!
For me there’s nothing better than getting away for a couple days up north for some camping, hiking, and campre action.
If you could give someone newly entering this industry a piece of advice, what would you say?
I would say to always stay positive and “keep truckin”. I think this industry can be a little overwhelming at rst. There’s so much information you need to know and be
an expert on. From the specication phase, to the quoting phase, to the order phase, to the install phase, and beyond, there’s a lot to know. So just be realistic with yourself
and understand you’re not going to get it overnight. You’ll have several “A-ha” moments throughout your
career. I still have them myself! But keep doing what you do, know how to take constructive criticism, and
know you always have a team of experts at your disposal, whether that be co-workers, dealers, reps, factory
personnel…someone will have the answers you seek!
Lastly… A lot of people consider Phoenix a foodie destination spot. What’s your
recommendation on local fare? What and where is your favorite dish?
I am a HUGE fan of food!! And Phoenix is a great place to satisfy all kinds of craving. Whether it’s Sushi or
Italian, Phoenix has some awesome spots. But of all the food Arizona has to oer, I must say the Mexican
food here is outstanding!! I’ll be the rst to admit that I do not have a “rened” pallet per se. If food is served
to me, I’ll more than likely enjoy it haha!! That being said, I do have a couple of spots I frequent on a regular
basis that I feel have amazing Mexican food. The rst is Valle Luna. They have a couple of locations but the
one I go to the most is on Cave Creek and Greenway. All I need is an enchilada, taco, tostada combo, and then
I’m out for the count….it’s nap time! Another great place is Via Delosantos o of Central and Dunlap. They
serve these huge pitchers of Margarita’s and I’m a big fan of their chips n salsa. And lastly, I would be remiss
if I did not mention one other place…and that would be Zipps/Goldies. It is not Mexican, but they have,
hands down, the best wings in the Valley. And their Pepper Jack Focaccia is out of this world!
Thanks for talking with me, April! I hope everyone got to know you that much better!
Dakota, Australian Cattle Dog - Left
Deringer, Corgi Mix - Right
Training at Electrolux August 2017