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Marketing Plan
Rollts Inc.
April, 2017
1
Table of Contents
1. Executive Summary
2. Objective
3. Market Segmentation
1. Target Market Strategy
2. SWOT Analysis
3. Extreme Sports
4. Channel Distribution
4. Trade Show
1. Worldwide Trade Expo
2. Trade Show Description
5. Internal Analysis
1. Customer Survey
2. Website Enhancement
6. Marketing Event
1. Web Seminar
2. Constant Contact e-News
3. Incentive Plan & Promotion
4. Marketing Collateral Integration
7. Marketing Budget Plan
8. Sales Forecast
9. Strategic Product Development Roadmap
10. Company Organization
11. Key Management Team
12. Product Features and Benefits
2
1. Executive Summary
Our new marketing focus, as presented
in this plan, renews our vision and
strategic focus on adding value to our
target market segments; both priority
and niche segment, and prospects of
the market.
3
2. Objective
Rollts will initiate effort on market penetration in both
Channel Distribution market and B2B VAR Market
Increase sales volume and New market penetration
through Channel Distribution / Dealer.
Diversity Rollts New Digital Communicators product
launching every year.
Use various marketing strategies and campaign to
achieve our objectives
4
3. Market Segmentation
3.1 Target Market Strategy
Distribution Channel : B2C Market ( National Retail Box Stores)
National Sales and Marketing Group
DPG Distribution -- 1,200 Sales Reps Group
Jenne Distributor --- 25,000 Accounts, 6,000 daily transactions.
BlueCrushTech, Bassett -- Manufacturer Reps
Cisco Resellers and Master Distributors
Scan Source Nationwide Distributor
Cisco Resellers in Healthcare, School District, Public Safety Industry
OEM Partner
Cisco Network Bluetooth, WiFi and Donor Radio
Wal-Mart Corporate
Channel Partner (Dealer and Reseller) : B2B Market
*** 300 Metro City Nationwide Dealer Network Build-Up *****
Healthcare -- Cerner, Altus Health
Retail Box Store -- Indyme
Restaurant --- CA Restaurant Association.
Trade Show Guide and Media Production
Hospitality
School District
5
Sole Proprietary Technologies
H/W & S/W Development by Owned Engineers
Total Wireless Solution Provider
Usability /Reliability / Serviceability
Strong Tech Support / Customer Service
Price Competition
Expertise in Field Experiences
Next New Technology Development
Competition of Product and Price
Recruiting Personnel
Additional Capital
First Runner in Communication Industry.
Standardization Solution of Wireless Communicator
Variety model of Solution Provider
Alliance with 3’rd Party for migration
OEM or ODM
National Marketing & Sales
Engineering Resources
Branding Power
Financial Backup
Strength Weakness
Opportunity
Threat
3.2 SWOT Analysis
3. Market Segmentation (cont)
3.0 Market Segmentation (cont)
3.3 Extreme Sports
BMX : Bycycle MotorCross X
Bull Riding
Caving
Climbing
Hang Gliding
Mountain Biking
Mountaineering
Para-Gliding
Park-our
Roller Derby
Skateboarding
Sky Diving
7
3-3. Channel Distribution
Channel distributors represent the opportunity for Rollts to
move quantities of Digital Communicators as well as gain
market share and recognition in the small business and
consumer products
Strategy
Ads Campaign
Exhibition Exposure
Incentive Plan
Promotions
Emotional Brand Establishment for creating Corporate
Theme
3. Target Market Strategy (cont)
8
4. Trade Show
9
4.1 WorldWide Trade Expo
4. Trade Show (cont)
10
Show Name Date Location Description
AIMExpo October West/East International Motorcycle Expo
ASIS International September West/East Public Security
CES January Las Vegas Consumer Electronic Show
HIMSS February Las Vegas Healthcare Information Management
G2E October Las Vegas Global Gaming Show for Casino
IFA September Germany Consumer Show
IWCE March Las Vegas Wireless Communication Show
MWC March Spain Mobile World Conference
NAB April Las Vegas National Broadcasting
NACS October West/East National Convenient Store
NAHB January Las Vegas National Builder Show
NECA October West/East National Electrical Contractor Show
NRF January West/East National Retail Federation
RFI March West/East Restaurant Franchising & Innovation
ISC West April West/East International Security Expo
4.2 Trade Show Description
5. Internal Analysis
5.1 Customer Survey
Annual customer survey campaign indicating our level of service and
product
Gain diagnostic data for internal analysis and implement in strategies.
Outsourcing agencies
Grapevine Survey Agency, Web surveyor
5.2 Website Enhancement
Communicate with prospects and customers through website
What They Need and How easily can they find
Consistency in updates
Consolidated and unified Theme throughout the website
Track website visitors and do follow-ups
Pop-up survey, Pop-up banner announcements with contents such as
trade show and product launch
Reduce respond lead time
Upload company’s promotional video
Web based EDI system
11
6. Marketing Event
6.1 Webinar
Effective approach for new product launch
Rollts Webinar is pleased to present Digital Communicators and
applications with new features, products, applications and insight
GotoMeeting.com or WebEx.com
6.2 Constant Contact
Constantly deliver the company’s news and announcements
through the Constant Contact system server
Function as e-news
12
6. Marketing Event ( Cont.)
6.3 Incentive Plan & Promotion
Rebate plan and SPIFF Program
Special promotion for distribution channel product
Strategy here is to generate the maximum quantity of
sales volume to outbalance reduced profit margin that
occur in rebate
6.4 Marketing Collateral Integration
Integrate corporation theme across all marketing
collaterals
Create new corporate brochures
Create sales brochures for each product
Power point template theme unification
13
Category Items
2017 2018 2019 2020 2021
Research &
Networking
Survey Agency
10,500 25,900 37,500 50,000 65,000
Memberships/Subscriptions
Event Web Seminar
15,900 26,000 37,000 46,500 77,000
Road Show
Giveaways
Advertising &
Promotion
Brochures (Promotional and Product)
13,970 75,000 110,000 130,000 155,000
Mailings
Magazine
Constant Contact/Web Site
Enhancement
Public
relations
Trade Show/Sponsorships
34,940 77,750 112,500 150,000 195,000
Trade Show Advertizing
TOTAL
95,310 204,650 297,000 376,500 492,000
Unit : $
7. Marketing Budget Plan
14
8. Sales Forecasting
15
Rollts
Digital Communicator Sales Forecast from Yr 2017 to Yr 2020
Unit : US$
Application Market/ Year
2017 2018 2019 2020
Market B2B B2B B2B B2C B2B B2C
Retail Store Sector(33%)
$ 700,000
$ 2,100,000
$ 4,200,000
$ 1,700,000
$ 8,400,000
Education & Healthcare Sector(18%)
$ 400,000
$ 1,200,000
$ 2,400,000
$ 960,000
$ 4,800,000
Corporation Sector(16%)
$ 350,000
$ 1,050,000
$ 2,100,000
$ 840,000
$ 4,200,000
Tourism Sector(13%)
$ 280,000
$ 840,000
$ 1,680,000
$ 670,000
$ 3,400,000
Sports Market(12%)
$ 110,000
$ 330,000
$ 660,000
$ 260,000
$ 1,300,000
Law Enforcement Sector(5%)
$ 108,000
$ 320,000
$ 640,000
$ 250,000
$ 1,280,000
Military Sector(3%)
$ 65,000
$ 190,000
$ 380,000
$ 150,000
$ 760,000
Sub-
Total
$ 2,013,000
$ 6,030,000
$ 12,060,000
$ 4,830,000
$ 24,140,000
Total
$ 2,013,000
$ 6,030,000
$ 16,890,000
$ 40,800,000
Cisco
$ 280,000
$ 1,400,000
$ 3,000,000
$ 5,000,000
Others
$
-
$ 500,000
$ 1,000,000
$ 1,000,000
$ 2,000,000
OEM Sub-
Total
$ 280,000
$ 1,900,000
$ 4,000,000
$ 1,000,000
$ 7,000,000
OEM -
Total
$ 280,000 $ 1,900,000 $ 5,000,000 $ 9,000,000
Grand Sub-
Total
$ 2,293,000
$ 7,930,000
$ 16,060,000
$ 5,830,000
$ 31,140,000
Grand -
Total
$ 2,293,000
$ 7,930,000
$ 21,890,000
$ 49,800,000
9. Strategic Product Development Roadmap
16
2017 2018
2019
2020 2021
DOMINO E1, S1
*. 900mHZ only
*. S1-BT(Bluetooth) Cisco
*. OEM.
*. Charging Station
*. Smart Holster
*,. Repeater
*. Donor Radio
DOMINO E2,S2
Smart Domino Apps and
Management S/W
Wireless(B, WiFi) Charging Station
Advanced Smart Holster+Body
Camera
Barcode + S2-BT+WiFI for
Healthcare Solution
DOMINO E4,S4
Smart Domino Bio
Integration with Cisco
Smart Domino Headset
Smart Domino IOT
DOMINO E1,S1 Enhanced
900 Mhz+ Bluetooth. Rollts Ver.
900 Mhz+WiFi
900 Mhz+BT+WiFi
Fast Charging and Upgrade Station.
Wakeup Word into Domino
Wearable Body Worn Camera
Panic Button(WiFI, 4G, GPS)
S1-BT only
Retrofit Hoster Kits
DOMINO E3,S3
Voice Recognition Domino
High Power& Longer Battery
Solution
Smart Charging Station with
Phone or PC
10. Company Organization
Don Sung/CEO
AdminQC Service/Support
Advisor (SC&P Investment)
James Ballard / Director OEM Sales
R & D
USA, Korea
Sean Decosta/ Sales Engineer
Year Sales Marketing Service QC Admin R&D Total
’2017 1 1 1 1 1 0 5
’2018 1 1 1 1 1 0 5
‘2019 2 1 1 1 1 0 6
‘2020 2 0 1 0 0 1 4
‘2021 2 0 0 0 0 1 3
Total 8 3 4 3 3 2 23
Tom Sprinkle/ Director, Marketing
Chuck Benner/ Senior Manager,
New Business Development
Don Sung
CEO/Presid
ent
James Billard
Director. Sales
Tom Sprinkle
Director Marketing
Chuck Benner
Senior Manager
,New Business
Development
Senior Service Manager /Grainger Distribution
Senior Sales Manager / Kimberly-Clark Profesional
Program Manger / General Dynamic
Business Develop Manager / Fairchid Aerospace Fasteners
25 Years Corporate Operation Experience and BS in Business and marketing
President / Tops Digital Solution Inc
President / L&H Korea US Branch and L&H ETS Division
General Manager / LG Electronic OEM Customer Service and Tech Support Division
Chief Firmware Engineer and Team Leader of Development / LG Electronics
Bachelor Degree of Electronic Engineering and Computer Science
25 Years Engineering Experience in computer and security industry
11 Patents in LG Electronics.
Vice President , Sales and Business Development / HigherGround Inc
Director, Sales / Startel Corporation
Director, Sales / Integra Trak Corporation
30 Years Sales Experience and MBA OHIO University
VP, Sales & Marketing / PSI Net
Director, Sales / CLEC
Senior Product Manger / AT&T
25 Years Experience in Communications Industry and BS Computer Science
11. Key Management Team
12. Product Features and Benefits
NAME POSITION
PHONE EMAIL
Enhance productivity
by connecting workgroups together with robust push-to-talk (PTT)
functionality from any device, any network, anywhere
Eliminate communication
silos by linking radio PTT users in with enterprise workgroup
collaborations and deliver true enterprise collaboration
Reduce cost
by eliminating the need to deploy and manage expensive radio
systems that are traditionally isolated from enterprise networks
and other forms of communications
Enhance service delivery
by providing always-connected communications that provide
immediate delivery of information, whether it be voice, video, or data
12. Product Features and Benefits
Events
Education
Warehouses
Retail
Restaurants
Manufacturing facilities
- Convention Centers Staff
- Security
- Teachers
- Administration
- Pickers
- Security staff
- Food delivery
- Hostess
- Table bussers
- Management
- Employees communicate without
radios or walkie talkies
- Line employees who must communicate quickly
and easily without phones
- Security staff
- Quality Control
12. Product Features and Benefits
(5-7 days standby and 3 day talk time
versus 4-6 hour battery on radios)
and groups for privacy and security
Why is the Domino Superior
to radios or walkie talkies?
12. Product Features and Benefits
Domino S1
Domino E1