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Growth Marketing  Demand Generation Lookbook
Table of Contents Introduction..................................................................5 Using the Guide............
Introduction Demand Generation  Aligning Sales Plays to Marketing Campaigns We hope you enjoy this visual tour through our...
Using the Guide How to Use this Guide   Each section begins with a list of sales plays for that segment.  Following the sa...
CAD  88
Digital Engineering  CAD Sales Plays  Design for the Smart Connected World  Improve Time to Market with Faster Design Inno...
CAD Smart Connected Product Design Sales Plays  Design for the Smart Connected World   Improve Time to Market with Faster ...
CAD Augmented Reality Design Share Sales Plays  Improve Time to Market with Faster Design Innovation   Increase Design Col...
CAD Concept Design Sales Play  Improve Time to Market with Faster Design Innovation   Increase Design Collaboration for Fa...
CAD Simulation Sales Plays  Improve Time to Market with Faster Design Innovation   Increase Design Collaboration for Faste...
CAD Model-Based Design  MBD  Sales Plays  Improve Time to Market with Faster Design Innovation   Increase Design Collabora...
CAD Creo Trial Sales Plays  Design for the Smart Connected World   Increase Design Collaboration for Faster Design Cycles ...
CAD Mathcad Express Campaign Sales Plays  Improve Time to Market with Faster Design Innovation   Increase Design Collabora...
CAD Creo 4.0 Sales Plays  Design for the Smart Connected World   Increase Design Collaboration for Faster Design Cycles   ...
CAD FY18 Q2 UCC  50  off extensions  Sales Play  Improve Time to Market with Faster Design Innovation      Translated and ...
CAD FY18 Q1 UCC  Loyalty  Sales Play  Improve Time to Market with Faster Design Innovation      Full campaign available fo...
CAD Future of Product Design  Virtual Conference Sales Plays  Design for the Smart Connected World   Increase Design Colla...
CAD Coming Soon  Campaign  Creo 5.0 Launch Sales Plays       Design for the Smart Connected        World      Improve Time...
PLM   ALM  22 22
PLM Sales Plays PLM Cloud MBSE, including trial Navigate, Inc Trial New PLM Apps Launch FY18 Q1 Grid  Navigate  Requiremen...
PLM PLM Digitalization Sales Plays  BOM Management   New PLM Apps Launch      Support of multiple target audiences with de...
PLM Navigate Campaign Sales Plays  Navigate, Inc Trial   New PLM Apps Launch   FY18 Q1 Grid  Navigate       Cloud-based tr...
PLM PLM Cloud Campaign Sales Play  PLM Cloud      Campaign adopts new campaign framework, including opt-in      Analyst-le...
PLM PDM Sales Plays  PDM   FY18 Q2 UCC  PDM    FY18 Q3 UCC  PDM       Global partner campaign via PTC Grid   Velocity     ...
PLM Model-Based Systems Sales Play  MBSE, including trial      Leveraged IoT messaging within the    MBSE in the IoT Era  ...
ALM Requirements and Validation Sales Play  Requirements and Validation         How to Select the Right Software    webcas...
PLM Creo View Express Campaign       Lead triggers reflect commercial buying intent      Lead scoring raised above company...
PLM Medical Device Sales Play  MedDev  PLM       Analyst developed selection guide      Analyst and customer led virtual i...
PLM FY18 Q1 UCC  Navigate        Out-of-the-box personalized demand generation campaign for partners      Partners simply ...
PLM Coming Soon  Campaign  New PLM Apps Launch Campaign Sales Play  New PLM Apps Launch Campaign  FY18 Q4 UCC  TBD  Sales ...
Retail  34
Retail Sales Plays  Core RFA  Prospects  RFA Expansion  Existing Customers  Digital Design Tools  Prospects  ThingWorx Ret...
Retail FlexPLM Canvas Campaign Sales Play  Digital Design Tools  Prospects       4-touch nurture campaign      Infographic...
Retail Core FlexPLM RFA Campaign Sales Play  Core RFA      5-touch nurture campaign      Buyer   s Checklist  7 Criteria f...
Retail Coming Soon  Campaign  FlexPLM for Consumer Products Sales Play  FlexPLM for Consumer Products Companies Campaign  ...
Service  39
Service  SPM   SPI Sales Plays  Service Parts Management Technical Illustration Extend PLM Digitalization to Service Manag...
Service SPM General Industry Campaign Sales Play  Service Parts Management      Infographic  5 Key Questions to Ask Your O...
Service SPM Commercial Airlines Program Sales Play  Service Parts Management      Infographic  Best-in-Class Commercial Ai...
Service SPM Commercial Airlines ABM Sales Play  Service Parts Management      Unique plans for individual accounts       P...
Service SPM Defense OEMs Program Sales Play  Service Parts Management Highlights       Infographic  6 Expert Insights on S...
Service Creo Illustrate Campaign Sales Play  Technical Illustrations         Technical Illustration Software    was ranked...
Service Extend PLM Digitalization to Service Sales Play  Extend PLM Digitalization to Service      Infographic  Top 5 Barr...
Service Coming Soon  Campaign  Inventory Optimization Sales Play  Spare Parts Management Campaign  Connected SPM Sales Pla...
IoT  48 48
IoT Sales Plays  Better Outcomes Through Remote Monitoring of Assets  Selling High-Value AR Use Cases ThingWorx Studio  Re...
IoT Remote Monitoring Sales Play  Better Outcomes Through Remote Monitoring of Assets      Launched IoT demand generation ...
IoT Connectivity, Data   Security       Created  2M in marketing sourced pipeline in FY17      Optimized inbound marketing...
IoT Monetizing IoT  New Product Revenue       Developed a digital saturation program      Featured paid search, paid socia...
IoT IoT ThingWorx Studio   AR Sales Play  Selling High-Value AR Use Cases - ThingWorx Studio      Raised awareness of the ...
IoT Power of the Platform Sales Play  Re-imagining ISV Apps with ThingWorx Platform      Drove net-new pipeline within 3,0...
IoT Market Accelerator Sales Play  Re-imagining ISV Apps with ThingWorx Platform      Helped local Partner Account Manager...
IoT The Value of a Platform for Smart City Sales Play  Accelerating Smart City Business      Worked with the partner sales...
IoT Coming Soon  Campaign  Remote Monitoring Sales Play  Better Outcomes Through Remote    Monitoring of Assets Campaign  ...
Manufacturing  58 58
Manufacturing Sales Plays Factory Operations  AR 3D Work Instructions  Operator Advisor  59
Manufacturing Industrie 4.0 Campaign Thought Leadership Campaign      Industrie 4.0 thought leadership campaign launched i...
Manufacturing Thingworx Manufacturing Apps  Controls Engineer Sales Play  Factory Operations      This campaign targets Co...
Manufacturing Thingworx Manufacturing Apps  Plant Manager Sales Play  Factory Operations      Showcases how Production Adv...
Manufacturing Factory IT Dev Kit Campaign Sales Play  Factory Operations      This program officially launches in Q2 FY18 ...
Manufacturing Kepware Brand Awareness       Focused on Kepware brand awareness within the industrial automation space     ...
Manufacturing Kepware Product Release Demand Generation       Support for KEPServerEX version 6.2 and 6.3 product releases...
Manufacturing Manufacturing Apps Demand Generation via Kepware       Focused on introducing Kepware   s partners and custo...
Manufacturing Coming Soon  Campaign  Thingworx Manufacturing Apps        Maintenance Managers Sales Play  Factory Operatio...
Regional   Corporate Selected Campaign Examples  68 68
Regional Make In India       To leverage the growing    Indian Manufacturing sector   , this paid social media campaign wa...
Regional Made in Italy con PTC       Leveraging existing customer references and creating new references to generate new n...
Regional Online Creo World 2017       3.5 hour online CAD conference sharing Creo 4.0 content in front of customers and pr...
Regional China Government Communication       On May 18, 2017 PTC was invited to attended the seminar of intelligent manuf...
Corporate Harvard Business Review       Strategy  corporate marketing drives awareness and inquires      growth marketing ...
Growth Marketing  Demand Generation