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BRAND STYLE GUIDE
TABLE OF CONTENTS  01  03  05  OUR BRAND...............p2  02  OUR MARQUE.............p4  04  COLOUR PALETTE......p11  06 ...
BRAND   VISION  01 OUR  BRAND 02
BRAND   VISION  Brand ID   Key Message   Tone  CovIT is the intuitive hybrid between a digital magazine andcoffee table bo...
OUR MARQUE  02OUR  MARQUE 04
OUR MARQUE  Primary Logo  The simple elegance of the brand shines through the thoughtfully crafted brand marque. The thin ...
OUR MARQUE  Secondary Logo  The Secondary Logo continues to capture and communicate the simplistic essence of the brand bu...
THE RULES  03 THE  RULES 07
THE RULES  Primary Logo Integrities  The proper use of the logo requires a minimum clear area between the logo   s edges a...
THE RULES  Secondary Logo Integrities    The minimum size for the Secondary Logo is 0.8125 in. wide  The Secondary CovIT S...
THE RULES Faux Pas   The Don ts  Our brand marque has been beautifully crafted and thought out. Thus it is integral that d...
COLOUR PALETTE  04 COLOUR PALETTE  11
COLOUR PALETTE  Print   Digital Text CovIT Studio aims to show the beauty of the fashion, arts and design industries throu...
COLOUR PALETTE  Embossing Foils For our custom printed stationary and paper based designs such as business cards and invit...
COLOUR PALETTE  Light Backgrounds   Traditional  To retain quality and visibility when the background is white, a light co...
COLOUR PALETTE  Dark Backgrounds   Inverse  To retain quality and visibility when the background is black, a dark colour o...
05  TYPEFACE SYSTEM  TYPEFACE SYSTEM 16
TYPEFACE SYSTEM Typeface  Font Type plays a big role in communications and final product here at CovIT Studio. Although we...
06  IMAGE USE  IMAGERY USAGE 18
IMAGE USE  Imagery   Usage  The CovIT Studio logo has been meticulosy designed resulting in the simplistic, elgant, edgy b...
IMAGE USE  Imagery Usage Don ts  Do not place the logo marque awkwardly over the image s subject as this decreases the leg...
IMAGE USE  Imagery Usage Don ts  Do not alter the image by stretching , warping, cropping skewing, squishing or any other ...
IMAGE USE  Imagery Usage Dos  Do place the logo marque in a way that does not detract from the image or the logo while sim...
IMAGE USE  Imagery Usage Dos  Do leave the image completely unaltered presenting it in its entirety and pure, original con...