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lick ommunicator The Digital Marketing Guide for Small Business  Make Every Click Count  Tips for Creating  Killer PPC Ads...
Contents Make Every Click Count  Tips for Creating Killer PPC Ads  03  When you create pay-per-click ads, you pay for ever...
Make Every  Click Count Tips for Creating Killer PPC Ads  When you create pay-per-click ads, you pay for every click you g...
 1  Make Your Ads MobileResponsive   2  Use Numbers in Headlines and Copy  You probably already know that mobile searches ...
Make sure your headline and copy match the intention of the keyword. You   ll have a better chance of getting people to cl...
 5  Use a Compelling Image for Your Facebook Ad On Facebook, users are accustomed to seeking out images and looking at the...
 7  Use Retargeting to Close the Deal You already know that your first    touch    with a potential customer is unlikely t...
These  SEO TRENDS Will Dominate in 2018  Trying to stay on top of SEO trends is like trying to hit a moving target while o...
Use Structured Markup to Enhance Your SERP Listing Have you ever noticed that some businesses have pictures, review stars,...
Use Structured Markup to Enhance Your SERP Listing If you   ve ever said,    OK Google    to search for something on your ...
Use Google Personalization to Your Advantage Increasingly, Google  and other search engines  are tailoring the SERP to the...
8 Great Local  Marketing Strategies in 2018 Have you made New Year   s resolutions for your business   Master local Facebo...
 1  Create a Facebook Event  3. Fill in the date and time of your event, choose a category for it, and put in keywords tha...
Bright Local survey found that 92  of all consumers read online reviews before they make a purchase.   3  Create and Share...
 6  Give People a Reason to Come to Your Store  Many local businesses rely on foot traffic to drive sales. If you do, you ...
 8  Market Your Facebook Page in Your Store  In local marketing, one hand washes the other. While you might put your focus...
Following the tips in this guide will result in a perfect PR for your local business  How to turn your business   s news i...
Turn your story into an online press release At first you might be thinking that you don   t have any stories to release b...
3  If you are a skilled craftsperson or your business specialises in a particular niche why not share some of your experti...
There will be common myths in your industry too. Journalists and online bloggers love these kinds of stories and they can ...
Provide useful tips your customers find value in. Be generous and get your industry out there by publishing a few helpful ...
Breathe some life into your story Now that you have received some inspiration it is time to bring your story and press rel...
13  Attract attention with an image - The Internet is very visual so it is a good idea to break up a copy in your press re...
How to promote your press release on Facebook  15  Link to your story in your Facebook status  This is a simple way to pro...
18  Promoting Your Press Release on Twitter - Twitter is perfect for telling people about your press release because you c...
Getting the story out there Social media of course goes beyond Facebook and Twitter. You can Pin your story on Pinterest a...
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