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Childcare
BIZ CHAT
ISSUE 5
WANT TO SUCCEED
WITH YOUR SOCIAL
MEDIA MARKETING?
AN EMPLOYERS GUIDE TO SURVIVING
THE SUMMER HOLIDAYS
FIVE REASONS WHY
YOUR BUSINESS
NEEDS A PLAN
CHILDCARE BIZ CHAT
Childcare Biz Chat magazine is published by Dinky Ones Early Years Consultancy.
Editor - Sally Gridley
Tel 07476 803239
Mail hello@dinkyones.com
The views expressed in this publication are not necessarily those of the publisher. Reproduction in whole or part is forbidden except with the express
permission of the publisher. It is not the intention to print any matter that discriminates on the ground of race, sex, sexuality or disability. All details are
correct at the time of going to press.
Welcome to Issue 5 of Childcare Biz Chat Magazine :)
With The Beast from the East and the Big Freeze behind us I think its safe to say
that we are all looking forward to some Spring warmth and sunnier longer days.
I dont know about you but Im ready to put away my winter jumpers and boots
and replace them with pretty tops and ip ops!!
As we head into terms 5 and 6 ahead of us lie a busy few months. Transition to
school begins with gusto and thoughts turn to lling those places for the
beginning of the new academic year. Kellys article on planning your social
media will be a great help to anyone using this as a way to advertise and
promote their business.
Add to the already busy months ahead the implementation of the biggest change to Data Protection in 20 years and its
likely that a lot of feet wont be touching the ground! If you are a charity setting its worth reading the news round up page
as Ive included a link to the information the ICO have produced regarding GDPR and charities.
Stress levels will undoubtedly be high and I was particularly interested to read Susans article on how this can play havoc
with our weight. Its well worth remembering over the months ahead that while youre busy looking after everyone else the
only one looking after you is YOU! To function eectively its important that you look after yourself. I know this only too well
after a dicult few weeks where my father has been seriously ill and Ive been trying to keep the proverbial several balls in
the air’. The result in not looking after me…. A severe eye infection which completely wiped me out for over a week! So
please, please make sure you make time for you (okay nagging over!!!)
As always I hope you nd this issue of magazine helpful and informative and if you have any comments or feedback Id love
to hear from you either by email, hello@dinkyones.com or via message on our Facebook page.
Happy Reading
Sally
CONTENTS
04 WANT TO SUCCEED WITH YOUR SOCIAL
MEDIA MARKETING?
06 STRESS, DIGESTION AND THE WEIGHT GAIN
CONNECTION
09 FIVE REASONS WHY YOUR BUSINESS NEEDS A
PLAN
11 NEWS ROUND-UP
12 AN EMPLOYERS GUIDE TO SURVIVING THE
SUMMER HOLIDAYS
"Goals. There's no telling what you
can do when you get inspired by
them. There's no telling what you can
do when you believe in them. There's
no telling what will happen when you
act upon them."- Jim Rohn
According to many world-renowned entrepreneurs,
Goal setting is imperative to a business’ success - yet
many entrepreneurs are not setting goals for their
Social Media Marketing..
To be successful online, you need to have a clear
vision of where you want to go and who you want to
be.
Social Media is the ship to take your business to new
places. You do not set a ship to sail without a
destination, so why would your social media be run the
same way?
First up, let’s talk about your business vision - after all
your social media marketing is for your business.
What is the purpose of your business? Where do you
want to be in 1 year, 2 years, 3 years and 4 years?
Define each year. What do you see in your imagination
for your future? That, my friends, is a goal. It's a dream.
Work on it!
Don't just think about it, write it down. Write down
every detail:
What kind of location are you in?
What kind of clients are you attracting?
What income have you got coming in?
What turnover does your business have?
How many employees?
Keep track of exactly what your vision is.
Now onto the Social Media side of things- what do you
want to achieve from Social Media?
Sure, you may want to get 100,000 followers on your
company page on Facebook, but why? What will you
get from those 100,000 followers?
Is it growing your digital presence?
Is it making more sales and growing your
numbers?
Is it connecting with your customers?
Is it engaging your current customers?
One thing I like to do with my clients is getting them to
imagine what their presence could be like.
Try doing this now:-
Close your eyes (after you’ve read the 2 points
below).
What can you see for your business?
Can you see videos, written content, colourful
and quirky?
Take note. There can be some awesome ideas come
from this, if not it's just a fun exercise of the
imagination.
This is the start of your idea formation. Write down
what you see and then cross out what wouldn't match
with your brand.
Both your business and social media vision can be
created into a vision board - these are awesome visual
tools especially if you have a team on board. This can
help them to truly understand where you want to be
and how you want to be portrayed online.
Now you have a vision of your business and social
future - now you need to cut it down to 1, 3, 6, 9 and
12 month goals.
Be precise - if you want to grow your sales via social
media, how much do you want to grow them by?
After you have your goals, you need a to-do list to
break them down into actionable steps. Goals are great
and all, but if you don’t work on them you won’t reach
them!
You can also get even more precise with a daily to-do.
It doesn’t have to be big tasks, just something that gets
you on track to reaching your goals.
Let me know below what your goals are for your Social
Media this April - let’s all be accountable for each
other!
Kelly Culver is an award winning young entrepreneur from the South East
of the UK. She has a genuine passion for helping entrepreneurs and small
businesses grow digitally.
Specialising in Social Media, Content & Funnels - Kelly has worked with
businesses around the world on their digital strategies to help them get
the biggest bang for their buck online."
Connect with Kelly on Facebook and Twitter
**SPECIAL OFFER**
Kelly has very kindly offered a discounted rate of just £7 (normally £47) to readers for her 2-hour Social
Media Masterclass where you’ll learn:
How to attract paying customers to your business
How to convert your audience into potential customers
How to turn those potentials into sales
How to maximise the lifetime value of each customer
How to increase word of mouth referrals for your business
BONUS - Kelly will also share her secret strategy to generate a months worth of engaging content in less
than 30 minutes.
To take advantage of this offer please email Kelly directly at kellyculvermarketing@gmail.com
Stress, Digestion and the
Weight Gain Connection
Things to consider when you’re eating…..
Who are you being when you eat?
Are you moving at warp speed?
Constantly eating on the go?
Multi-tasking during the meal?
Engaging in gossip?
These are all ways in which we feed the STRESS
RESPONSE.
Eating under stress is not only common place, it’s
socially acceptable; it’s today’s new normal and often
a prerequisite for managing a job, a family or having a
life.
The problem is the majority of us are moving too fast.
When moving through life too fast we inevitably eat
fast, which destroys our metabolism and creates
digestive upset.
Our metabolism is the process by which our bodies
convert what we eat and drink into energy, which
essentially enables us to function and do everyday
things. If we damage our metabolism, the result is that
our calorie-burning power diminishes resulting in
tummy bloat and excess weight. You can eat the
healthiest meal on the planet, but if you eat in a
stressed out, anxious state, your digestion is
dramatically diminished.
How does that work from a science perspective?
Salivary enzyme content in the mouth is reduced
The breakdown of protein, fat, and carbs in the
stomach is impaired
Blood flow to the small intestines decreases as
much as fourfold, which translates into
decreased assimilation of vitamins, minerals, and
other nutrients
Have you ever had the experience of eating a full meal
and still being hungry like you just can’t get satiated?
Stress and the Metabolism Connection
Digestive activity runs through these two branches in
the body: The Parasympathetic and the Sympathetic.
The Parasympathetic is also known as the rest and
digest response. This is the optimal state for digestion
because once it’s activated our metabolism goes up.
The Sympathetic is also known as fight or flight, which
is our stress response. When we are stressed, our
digestion shuts down.
Now here’s the classic example using the Lion OR
Boss scenario. Being chased by a lion is stressful and
being shouted at by your boss is stressful. One is life
threatening and the other is not, but on a physiological
level they are the same, as they both trigger the body
to shut off digestion and store fat. This decreases our
metabolic power.
And then there is Cortisol. This is the hormone that is
released when we are stressed out. Studies show that
increased cortisol in the system leads to fat
accumulation.
If the body is in even a low level stress state most of
the time then you may lose a few pounds here and
In her regular health and well-being slot Susan Lord, Transformational Health
and Life Coach, explains how digestive stress is about 25% what we eat, and
75% is WHO we are being!
there but ultimately no amount of calorie counting or
aerobic exercise will get you to where you want to go.
The point is to RELAX, and take it seriously. Make it a
PRIORITY.
The point is, WORRYING and STRESSING about
weight loss is TOTALLY COUNTERPRODUCTIVE.
It’s incredible what a difference relaxation makes in
tapping into metabolism, clear thinking and even
creativity!
The #1 way to stop producing so much cortisol is to
slow down. If you eat breakfast in 5 minutes, make it
10. If you normally take 10 minutes, bump it up to 15.
Generally, when you eat a meal it should take you 20
minutes.
Taking time for meals is a gift not only to you, but to
everyone else around you. It’s not an indulgence, it’s
actually a gift.
Relaxing isn’t necessarily about non-doing. It’s about
who you are being. Practice slowing down, doing this
gradually over time and notice the difference.
When you eat, not only should you relax which can
easily be achieved through 2 minutes of deep
breathing before a meal to get you into a relaxed state,
but also use all of your senses when eating,
appreciating how your meal looks and smells and the
taste of the food in your mouth before you swallow it.
Once you master the art of slowing down you’ll be
more focused, more energised and more productive.
If you would like to know more about my Total Body
and Health Transformation Programme email me on
swallock@btinternet.com or book yourself in for a
FREE 45 minute 1:1 discovery call using the following
link http://bit.ly/happinesslanddiscoverycall
Susan Lord is a Transformational Health and Life
Coach. She has been married to Paul for 12 years,
has 2 children and lives in Sutton Coldfield.
Susan is on a mission to empower 10 million busy
professionals/entrepreneurs around the world to
transform their lives and their health by creating new
habits and a strong mindset that will increase their
energy, reduce stress, feel vibrant and find balance
and authenticity in their lives.
Many people don’t bother with a business
plan and think it’s only something that they
need to apply for finance or funding.
In order to succeed EVERY business needs a plan and
here are 5 very simple reasons why…...
#1 Define your mission
Every successful business has a ‘why?’ ‘Why’ do you
do what you do? ‘Who’ do you aim to serve? ‘What’ do
you want to achieve? A business plan with clearly
defined goals will help you see in which direction your
business is going and where you want to take it.
#2 You’ll keep growing
Undertaking a competitor analysis is vital to know what
others in your area are offering to parents/guardians.
Do you know what they charge, what they provide,
where they advertise, etc.? The research you do on
other settings locally as part of your plan will enable
you to come up with creative new ideas which could
help you to stand out from the crowd.
#3 Stay on track
A good business plan will help you stay on track.
Using clearly defined goals will enable you to project
manage into quarters and show you exactly what step
to take next to achieve them. It’s always much easier
to work towards smaller steps than to tackle
everything in one go. Remember that saying “You
can’t eat an elephant in one go?” Smaller chunks are
much easier to digest/manage. Monitoring your plan
and ticking off what you’ve achieved is also hugely
beneficial to measure how far you’ve come.
#4 Managing cash flow
Careful cash flow management is a fundamental
requirement for all businesses if they are going to be
sustainable. Identifying periods when expenditure
exceeds income enables you to plan accordingly. It
also allows you to have a full understanding of your
expenses and to see where you are spending money
and if you can make savings.
#5 Identify your strengths
An analysis of not just your business but also of your
own skills will enable you to identify your strengths
and weaknesses. No matter how fantastic you are, it’s
fair to say that we can’t be experts at everything. Build
on your strengths and either learn new skills to lessen
your weaknesses or consider outsourcing to those
who are experts in a particular field so that you can
focus on what you are good at.
Of course there are many more reasons why a
business plan is essential to your business. If you need
support and advice with creating your plan please get
in touch with us at Dinky Ones where we would be
happy to help. Simply drop us an email to
hello@dinkyones.com
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Here to help you maintain a sustainable
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Compliance with Section 3 of the EYFS
Support with GDPR and other legislation
www.dinkyones.com | 07476 803239 | hello@dinkyones.com
Ofsted
Updated publications -
Early Years Inspections Myths - https://www.gov.uk/government/publications/inspecting-registered-early-years-providers-
guidance-for-inspectors/early-years-inspections-myths
Inspecting registered early years providers : guidance for inspectors - https://www.gov.uk/government/publications/inspecting-
registered-early-years-providers-guidance-for-inspectors
Charity Commission
From August 1 2018 changes to the automatic disqualication rules mean that there will be more restrictions on who can run a
charity. As a provider it is your responsibility to check the status of trustees prior to appointment. The Charity Commission has
published updated guidance to help you nd out:
What the current disqualication rules are and what they mean in practice
What the changes are
What steps to take to prepare for the changes
About waivers
Read the guidance here https://www.gov.uk/guidance/automatic-disqualication-rule-changes-guidance-for-charities
The Charity Commission has announced a phased timetable allowing charitable companies to convert to charitable incorporated
organisations (CIOs) following legislative changes in Parliament in November 2017. The new legislation also means that all charitable
incorporated organisations (CIOs) will be listed on the Business Names Index, held by Companies House.
If youre a CIO you can nd more information here https://www.gov.uk/guidance/legislative-changes-aecting-the-charitable-
incorporated-organisation-cio
Useful info
Charity Returns - https://www.gov.uk/guidance/prepare-a-charity-annual-return
Safeguarding governance in charities - https://www.gov.uk/government/news/safeguarding-is-a-key-governance-priority-for-all-
charities-regulator-reminds-trustees
Information Commissioners Oce (ICO)
The ICO has published guidance for charies with regards to the GDPR - hps://ico.org.uk/for-organisaons/charity/
They may seem like a way off yet but the summer holidays will be here
before we know it and planning ahead is key to the smooth running of
your business. In this article Jemma Fairclough-Haynes of Orchard
Employment Law shares six practical tips to manage this period.
The summer holiday period can be difficult for UK
employers as you try to juggle the need to keep
business functioning whist addressing the need of
employees who are parents.
I’ll share with you 6 practical tips on how to manage
the 6 weeks summer holidays without grinding your
business to a halt.
But first here is a brief overview of your staff rights and
employer rights when it comes to holidays.
All employees are entitled to paid annual leave. UK
employment law states that full time employees are
allowed a minimum of 28 days paid holiday and part-
time employees are the equivalent leave based on the
number of hours they work..
From a HR perspective annual leave is a good thing.
Your staff work better when they have regular breaks
and it is good for morale.
Although the employment law gives employees the
right to have time off work employers can refuse
annual leave if it is not a convenient time. This means
that you can refuse annual leave if it is a busy period
within the business or if there are other staff who are
away.
What you can do.
#1 Childminder ill
Sometimes even well planned childcare arrangements
fail. The babysitter becomes ill or has a family
emergency and this may mean your employee is
unable to come to work. HR Law allows employees to
take reasonable time off to take care of dependants
during emergencies. In these circumstances the leave
can be paid or unpaid or you may allow the staff
member to use their annual leave.
#2 Think about being flexible
Employment does not always have to be 9 5.
Allowing flexible working during the summer holidays
may help you and your staff. Consider allowing
employees to work condensed hours or take annual
leave by the hour rather than by the day. This allows
them to spend time with their children and continue
working.
#3 Home working
Another way of solving staff absences during the
school holidays is to allow your staff to work from
home. Many employers find that employees are more
productive when they work at home and this can help
employees who struggle with childcare. It is not a
suitable solution for all types work or industry but it is
certainly worth thinking about.
#4 Handover
Never underestimate the importance of a good
handover. A well documented list of work done and
duties outstanding can lessen the burden of staff
holidays on employers and staff who are still at
work. Consider informing customers in advance that
their contact will be away. Make sure you know where
to find keys and passwords so that business can
continue to run as smoothly as possible.
#5 Get cover
Temporary and agency staff come at a cost but they
can be a great help to the workplace when there is a
For advice and support with HR and Employment Law contact
Orchard Employment Law at www.orchardemploymentlaw.co.uk
Follow Jemma on Twitter @jemmafairhay
staff shortage. Hiring agency workers or students dur-
ing the holiday period could be the answer you have
been looking for.
#6 Manage the workload
It is important not to burn out staff who are left behind
during the holiday season. Try not to overload one
person with all of the work. Where possible spread
the workload evenly to prevent the quality of work be-
ing compromised. This will also help to reduce staff
illnesses and a feeling of resentment.