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"It Can Wait" Campaign

History of the Campaign

The campaign was first initiated by AT&T with the support of over 1500 other companies and organizations, including USAA, Goodyear, the FCC, National Organizations for Youth Safety (NOYS), National Safety Council and the U.S. Department of Transportation. It first began on May 20, 2013, with the goal of teaching teen drivers that texting while driving is not worth the cost because it is dangerous and life-threatening, and therefore stopping texting while driving. 


The "It Can Wait" Campaign message is spread through several TV commercials and other media where teen drivers would see it, and there message stresses that texting and driving is not worth losing a life. The message is mainly aimed at influencing teen drivers, because they are the ones who are more likely to text while driving. The primary goal of the campaign is to greatly reduce the number of car accidents caused by a driver being distracted while on their phone. The campaign has a pledge that drivers can make that commits them to never text and drive.


Mission of the Campaign

Laws and Legislation against Texting and driving

As of right now, 15 states prohibit all handheld use of cell phones while driving. 

38 states prohibit all cell phone use to new drivers.

47 states prohibit texting while driving. Of the other 3, 2 prohibit texting while driving to new drivers.

Each state also has different specific laws concerning the use of phones while driving.


Map of States with Laws Banning Texting and Driving

Campaign Quotes/statistics

"Texting while driving was estimated to be involved in 200,000+ vehicle crashes in 2012, often involving injuries and deaths."

Since 2012, the "It Can Wait" Campaign has spread the message that texting and driving is dangerous and led to fewer distracted driver-related car accidents.

"No text is worth a lifeā€¦It Can Wait."