BALL UP CELEBRATES AND EMPOWERS
EVERYDAY PEOPLE WITH EXTRAORDINARY TALENT
BALL UP IS THE PINNACLE OF THE GLOBAL PHENOMENON THAT IS STREETBALL IF YOU HAVE EVER PICKED UP A BASKETBALL YOU HAVE PLAYED STREETBALL IT IS BASKETBALL IN ITS FREEST AND MOST CREATIVE FORM
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Streetball is not just a sport 9
Life Style It s a lifestyle that has its own look sound language heroes and homes all over the world
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our mission It is our mission to capture and share the essence of Streetball with the world in new unexpected and amazing ways Our world is awe inspiring accessible cool stylish fearless family friendly and growing every day 14
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WE INVITE YOU TO JOIN THE RISE OF A PHENOMENON
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Our Audience 21
Streetball Sports Basketball Fashion Music Lifestyle Pop Culture passion points MALE 65 FEMALE 35
100 300 45 Distributed to 100 million homes in the United States TV social 300 more active on Facebook than average mobile 45 more engaged on mobile devices 23
Floyd Mayweather Jr Professional Boxer 25
DA AM LAS VE GAS ATTENDANCE ND 7 300 NT A A A TL ATTENDANCE IS IN O A OR LIF 7 500 NIA ES L CH C 6 000 IL A LA RY S ATTENDANCE 26 M 10 900 G EL TI B AL O OR E M ATTENDANCE GIA PI O UST HO D A ALL R EO N S H IP A EV G AS N EX ON T Live Events CA C HI ATTENDANCE 14 500 LO ATTENDANCE N SA G 25 700
USETTS A M AS H SAC O RIZ NA HA M AL A MA BA ATTENDANCE CKY L ATTENDANCE 2 195 A N IL 7 500 ATTENDANCE Y EW IN ATTENDANCE N D IA X ORK A 7 800 NI 3 500 PO SV O UI E PHO LI S N DIA N IT Y 2 000 TO BOS IN U NT G LE KE ATTENDANCE IN KC BIRM NE ATTENDANCE O WY R 10 200 WE TAKE THE ESSENCE AND ENERGY OF THE GAME BRING IT INTO AN ARENA AND THROW A PARTY FOR THE WHOLE FAMILY
live events
Metta World Peace left and Gilbert Arenas right NBA Legends 29
facebook page Social Media Ball Up has seen a dramatic completely organic explosion in its social media following across all channels Our Facebook page is no exception 42 472 September 2013 NOV 2012 SEP 2013
FACEBOOK LIKES 1 000 000 931 945 September 2014 800 000 600 000 400 000 200 000 OCT 2014
DEMETRIUS SPENCER AND HIS TEAM HAVE DONE A SLAM DUNK JOB OF KEEPING THE LEGACY OF STREETBALL ALIVE BALL UP EVENTS PROVIDE THE PROFESSIONAL FAMILY FUN ATMOSPHERE OF AN NBA GAME ALONG WITH THE EXCITEMENT AND EDGE OF A NEIGHBORHOOD PICK UP GAME MY FAMILY AND I LOVED IT Cedric the Entertainer Actor Comedian Director
tv events social digital Our Presence Ball Up is part sports property part media group and part lifestyle brand Our products and platforms reflect the convergence of sport entertainment and lifestyle in a new and unprecedented way 34
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our presence 38
Manny Pacquiao World Famous Boxer 39
tv Search for the Next Gilbert Arenas NBA Legend
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tv The Show Acrobatic slam dunks show stopping ball handling skills and heart pounding battles to be the best Ball Up Search For The Next the world s first basketball reality competition series takes you above the rim and behind the scenes to expose the true nature of a champion With a lucrative contract and the chance to tour the world as a part of the Ball Up All Star Team up for grabs contestants strive to impress the NBA All Star judges Dr J Derek Fisher James Harden and Joakim Noah to name a few in order to nab a coveted MVP spot and move one step closer to fulfilling their dreams From the first drill to the final showdown this life changing journey will keep viewers riveted hoping their favorites don t buckle under the pressure but instead rise to the top 45
tv 46 Nick Young Los Angeles Lakers
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IT WAS A GREAT EXPERIENCE AND PLAYING WITH THE BALL UP GUYS WAS THE BEST I REALLY REALLY REALLY ENJOYED IT Allen Iverson NBA Legend
events TOP Top rated show on Fox Sports Network national 3 RD 3rd Season airing April 2015 160 Licensing and sale of show format for international television distribution to 160 global markets underway 10 14 Episodes per season
structure open runs live events Top ten local players in each local market make the Challenger team and compete at the Live Event against our Ball Up All Stars Top two Challengers in each market make the Combine tryout 52
The Competition combine championship Top ten Combine participants make the Championship Game MVP wins a Ball Up contract worth up to 500 000 53
events TAKE THE GAME Open Run WEOUTSIDE AND THE BEST Tryouts CHALLENGE BALLERS FROM EACH CITY TO SHOW US WHAT THEY VE GOT 54
Metta World Peace NBA Legend and Gilbert Arenas NBA Legend 55
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Eric Bledsoe Phoenix Suns and Gilbert Arenas NBA Legend 57
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Live Events 59
STREETBALL LIKE YOU VE NEVER SEEN IT BEFORE HALF PARTY HALF GAME WE PUT ON A SHOW FOR SOLD OUT CROWDS 60
Redfoo Musician
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A GRUELING MULTIDAY TRYOUT WHERE WE SEPARATE THE CONTENDERS FROM THE PRETENDERS 64
Challenger Combine 65
Jabbawockeez Dance Crew The Championship Game 68
MAKE OR BREAK TIME AS OUR BALL UP ALL STARS TAKE ON THE BEST OF THE NATION 69
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SOCIAL DIGITAL PRESENCE twitter WE HAVE GROWN A LARGE DEEPLY ENGAGED MILLENNIAL AUDIENCE ACROSS MAJOR SOCIAL PLATFORMS 122 097 youtube 516 283 COMBINED SOCIAL MEDIA FOLLOWERS BALL UP AND BALL UP ALL STAR PAGES facebook instagram 2 083 236 1 308 816
Branded Content We create custom branded content to resonate with all elements of our audiences lifestyle Throwback legendary streetball highlights Weekly countdown showcasing streetball highlights hosted by AO Player sizzles showcasing their personalities on and off the court Branded content series tapping into all things that speak to the Ball Up lifestyle music fashion culture personalities
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BALL UP STREETBALL IS FUN EXCITING ENTERTAINING AND HERE TO STAY Julius Dr J Erving NBA Legend
Gilbert Arenas NBA Legend 82 James Harden Houston Rockets
Derek Fisher Head Coach of the New York Knicks 83
200 84 THE YEAR
IT ALL BEGAN 010 Ball Up is founded We start by acquiring the rights to ten of the greatest streetball players the world has ever seen We then engage in two years of strategic planning to ensure that we are ready to launch with impact
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011 LIVE EVENTS NATIONAL 10 Live Events held in Los Angeles CA Ball Up All Stars played the streetball teams recruited by former and current NBA stars Dennis Rodman Julius Dr J Erving Matt Barnes Jordan Farmar Rick Fox Demar DeRozan LaMond Murray and Bryon Russell TELEVISION 10 episodes of live game content with a special half hour Slam Dunk Contest special aired on Fox Sports Network LIVE EVENTS INTERNATIONAL Live Events held in Japan with guest NBA player Dennis Rodman
10 Live Events held in Los Angeles Phoenix Houston Atlanta New York Chicago Indianapolis Baltimore Boston and Las Vegas Ball Up All Stars played streetball teams selected through each city s open run tryout and coached by former and current NBA stars Tyreke Evans Mike Bibby Kyle Lowry Chauncey Billups Sebastian Telfair Sam Cassell George Hill Brandon Bass Kwame Brown and Shannon Brown Multi day Combine and Training Camp added at the conclusion of the season to select the top 10 challengers to face the Ball Up All Stars in the Championship Game TELEVISION 12 episodes of new reality competition series Ball Up Search for the Next airing on Fox Sports ADDITIONAL PREMIUM CONTENT An 18 episode web series titled Life on the Road in partnership with Machinima Prime 201 LIVE EVENTS NATIONAL LIVE EVENTS INTERNATIONAL Live Events held in Indonesia China and Japan with guest NBA players Allen Iverson and Rafer Skip to My Lou Alston 89
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201 LIVE EVENTS NATIONAL 9 Live Events held in Los Angeles Louisville Kansas City Dallas New York Chicago Indianapolis Baltimore and Las Vegas Ball Up All Stars played streetball teams coached by former and current NBA stars Derek Fisher Eric Bledsoe Sebastian Telfair Rafer Skip to My Lou Alston Sam Cassell Ben Gordon Shawn Marion and Gary Payton Ball Up Celebrity Game held in conjunction with TD Jakes Megafest with All Star celebrity opposing team coached by Cedric the Entertainer and former NBA star Allan Houston Annual Combine and Training Camp for MVP players TELEVISION 12 episodes of Ball Up Search for the Next airing on Fox Sports ADDITIONAL PREMIUM CONTENT Customized content in partnership with Ball is Life Slam Magazine and Slam Online LIVE EVENTS INTERNATIONAL Live Events held in Indonesia and China with guest NBA players Allen Iverson Rafer Skip to My Lou Alston Gilbert Arenas and Tracy McGrady 92
LIVE EVENTS NATIONAL 9 Live Events held in Los Angeles Louisville Indianapolis Atlanta New York Birmingham Chicago Baltimore and Las Vegas Gilbert joined in each market by NBA Guest Coaches James Harden Kyle Lowry George Hill Eric Gordon Nick Young Eric Bledsoe Joakim Noah and Metta World Peace TELEVISION Renewed with Fox Sports to air Season 3 of Ball Up Search for the Next Formed joint venture with eOne to license and distribute Ball Up Search for the Next internationally ADDITIONAL PREMIUM CONTENT Customized content in partnership with Ball is Life Slam Magazine and Slam Online Complex and World Star Hip Hop LIVE EVENTS INTERNATIONAL 014 Gilbert Arenas brought on as full time coach of challenger squads All Star Exhibition in Philippines featuring celebrity guest coach Allen Iverson Unveiled the first ever live sporting event captured using Occulus Rift technology at Sportel in Monaco and MipCom in Cannes
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Next Up What we have built is just the beginning We will grow in new and unprecedented ways in 2015 and beyond
BALL UP MILLION DOLLAR SUMMER CHALLENGE THE FIRST EVER NATIONAL SUMMER TIME COMPETITION CHALLENGING THE BEST BALLERS FROM ACROSS THE COUNTRY TO COMPETE FOR A HISTORIC PRIZE
Shoe Apparel Launch Ball Up is working with the best in the industry to design and launch the next major sport lifestyle brand
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IN 2016 BALL UP WILL LAUNCH THE NEXT MAJOR YOUTH ALL STAR PLATFORM WITH HIGH SCHOOL AND JUNIOR HIGH ALL STAR GAMES CENTERED AROUND THE CONVERGENCE OF SPORTS AND CELEBRITY CULTURE IN A WAY THAT S NEVER BEEN ATTEMPTED BEFORE 105
Ball Up Family
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the BOSS DEMETRIUS SPENCER Demetrius Spencer is the CEO Founder of Ball Up the world s largest professional streetball property and lifestyle brand Spencer has the brand poised for global prominence in only its fifth year Spencer 37 recognized the void in the market to own streetball by professionalizing it as sport and leveraging it as a lifestyle Always a shrewd businessman Spencer built a roster of the world s most famous players and leveraged relationships he gained from his television and music career to create a more competitive and professional brand of streetball entertainment played in safe large arenas that provided exciting entertainment for the entire family Spencer s goal is for Ball Up to evolve into the first professional streetball league and major lifestyle brand and is well on its way Demetrius vision is clear Ball Up will ultimately become a professional league that showcases the best streetball talent the nation has to offer There are many talented individuals that will never get to play in the NBA for a variety of reasons and Ball Up will be able to provide these athletes with the opportunity to achieve their dream of becoming a professional athlete while creating an affordable entertainment experience for the entire family The crafty entrepreneur developed his marketing skills in the music industry prior to forming Ball Up Spencer established himself as one of the top young executives in the music industry as he served as the Executive Vice President of A R at Universal Motown As EVP Spencer was able to facilitate numerous label and production partnerships with global media companies and has worked with top musical talent such as Beyonc Ne Yo Christina Aguilera and more
Strive to get to know Jesus more and more each day allowing him to guide me in life and my career 12 Professor THE GRAYSON BOUCHER A true icon of the game and perhaps the most famous streetball player ever Professor earned his nickname by the way he schools defenders with his deft handles passing and shooting Professor has gained international notoriety for his skills and made appearances in twenty three countries worldwide including Brazil Japan and Spain 110 hometown position Keizer OR Point Guard height weight 5 10 150
Dreams are not deferred AUP THERE ir 11 TAURIAN FONTENETTE Air Up There is revered for living above the rim and performing the most outrageous dunks in streetball games and dunk contests worldwide He is the first player to be caught on film performing a 720 dunk and is a former Sprite Slam Dunk Contest Winner hometown position Hitchcock TX Forward height weight 6 2 190 113
AO AO Never explain never complain AARON OWENS A true streetball legend with a larger than life on court personality AO was the main attraction in all of the top leagues in the Philadelphia area and won the first D League Championship He is called The General because he is the PG that you could drop at any court in the world and his game wouldn t change 114 hometown position Philadelphia PA Guard height weight 6 3 195
Be energetic showboat show out and show off I will always get the job done 24 Afrika MR ANTHONY PIMBLE From the moment he put a basketball in his hands and stepped onto the court Mr Afrika has been winning over audiences across the globe The 6 5 wingman has become one of the most beloved streetballers around the world for his magnetism on the court and arsenal of airborne dunks hometown position Bronx NY Forward height weight 6 5 195 117
I use basketball to entertain and influence youth I try to tell kids to stay positive when things are tough and to work hard at whatever it is that they want to do 718 SPECIAL FX RYAN WILLIAMS Got his nickname at Rucker Park at the age of 16 while playing against the best players in the city His nickname comes from people thinking his dunks were straight out of a movie 118 hometown position Queens NY Forward height weight 6 5 230
If you stay ready you don t have to get ready Sik 2 ROBIN KENNEDY WIT IT A veteran streetballer and all around performer on the court Sik has showcased his skills from coast to coast and is revered for his creative passing and ball handling skills hometown position Pasadena CA Guard height weight 5 10 180 121
Don t take life for granted 6 baby SHAQ HUGH JONES One of the greatest streetball players ever After watching Jones play Shaquille O Neal himself said This guy deserves to be in the league Baby Shaq was named Red Bull King of the Rock champion back to back in 2012 and 2013 making him the only player to win the title twice 122 hometown position Washington DC Forward height weight 6 3 230
Through hard work and dedication you gain a greater reward that is more personal and more valuable than material things LARRY WILLIAMS 23 bone COLLECTOR One of the greatest freestylers and most feared foes in the world of streetball his game is built on devastating dribbling and crossover skills Named by Complex Magazine as one of the Top 25 Streetball players ever alongside Dr J Wilt Chamberlain Kareem Abdul Jabbar and more hometown position Pasadena CA Guard height weight 6 0 200 125
Be aggressive and always give the fans their money s worth 7 SPRINGS JAMAL NELSON Born and raised in Detroit Michigan and known for highflying stylized dunks and having an overall game that can threaten anyone Springs is equipped with a vertical leap over 60 inches His impressive moves have landed him admiration and acclaim across the world 126 hometown position Detroit MI Guard height weight 6 2 165
I play to win in everything I do 52 Violator RENALDO JOHNSON Violator earned his nickname in 2002 from a streetball announcer as he continued to violate the opposing team with his skill He is known around the world as a spectacular athlete with killer defensive blocks rebounding and dunking skills He has played professionally overseas in countries such as Finland Brazil Uruguay and Paraguay hometown position Montgomery AL Center height weight 6 7 245 129
G Smith 19 Relentless The way that I play the game being relentless with my approach to the game GARY SMITH The winner of Season 2 s Ball Up Search for the Next G Smith is proving himself to be one of the best dunkers streetball has ever seen He is a former winner of the Sprite Slam Dunk Contest 130 hometown position Phoenix AZ Forward height weight 6 6 202
Hard work doesn t guarantee success but without it you have no chance at all MOSQUITO DEANDRE BRAY Mosquito competed in the Ball Up Search for the Next tour in 2012 coming in second place to season winner G Smith It was during the tour that he was given the nickname Mosquito from legendary emcee Duke Tango a reflection of his defensive style on the court Determined as ever Mosquito tried out again and eventually won the Season 4 Tour becoming the newest addition to the Ball Up Family hometown position Atlanta GA Point Guard height weight 5 6 140 133
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