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A step by step guide to doing SEO the right way

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SEO Beginners Guide for Bloggers -
Step by Step
Created by Growth Virality, in partnership with Brenton Way
Breaking Down SEO 2
1
Naming Your Blog 3
Tools to research domain name: 4
Choosing Your Blogging Platform 5
Understanding Technical Optimization 6
Step 1: Running Technical Score 8
Step 2: Writing On-Page SEO 9
Title Tags 9
Meta Description: 9
Meta Tags: 9
Step 3: Structuring Your Roadmap 10
Sitemap 10
Robots.txt 11
Site Speed 12
Writing Targeted Content Error! Bookmark not defined.
This is why you are a blogger - for your content! 13
Step 1: Determining Your Tone 14
Step 2: Analyzing Your Keyword Potential 15
Tools to analyze keyword potential: 15
Step 3: Finding Inspiration for Content Writing 16
Relevant Content-Finding Platforms Error! Bookmark not defined.
Join Facebook Groups: Error! Bookmark not defined.
Subscribe to Industry-specific blogs: 18
Step 4: Creating Your Content Synopsis 19
Free Content Synopsis Guide 19
Backlinking 20
Step 1: Social Backlinking & Proof 20
Step 2: Distributing your article 21
Secret Backlinking Flow 23
SEO Do’s & Dont’s 25
Don’t steal others content 25
Don’t keep broken links 25
Don’t write irrelevant content to your keywords Error! Bookmark not defined.
Don’t build weak backlinks 25
2
Breaking Down SEO
First & foremost, let's try to breakdown what SEO is and understand why it is important to
GOOGLE.
Imagine you are an HR firm and a company comes to you asking to find employees they are
interested in hiring. What do you do? You look around the web, talk to friends, colleagues, or a
database to find a list of candidates. Now, you have to sort these candidates based on their
resume, skills, experience, and charisma to present to the company.
You are technically Google.
Google wants to send its users only the BEST candidates (candidates now being companies).
Because that’s how people will continue to use Google rather than another search engine.
You are basically a candidate applying to be on the front page of Google, and that involves:
Popular = Backlinking
Experience = Content
Charisma = Optimization
Passion = Consistency
3
Naming Your Blog
Don’t Stress, choose a branded name,
If you want your website to be about different topics and you plan to work with other companies
to promote your website, we prefer branding name. Adding keywords to your domain no longer
makes an impact in your rankings
4
Tools to research domain name:
Finding a keyword-rich name
If you are looking to find keyword-friendly names that will help your users understand what you
do, namemesh is perfect for that. Instantly type in the keywords you want included and sort
through .io, .com, .net an more to find available domains. You can also add negative keywords
Finding a branded name
Another amazing tool we highly recommend is called Panabee . Instantly type in a few
keywords that describe your business or idea and Panabee will spit out different options of
domains that are available. It breaks down synonyms & syllables to help find great brand names
for your business.
5
Choosing Your Blogging
Platform
Here is a breakdown of the most popular blogging platforms and their benefits
WP org
WP
com
Tumblr
Medium
Ghost
Squares
pace
Wix
Price
$0
$0
$0
$0
$0
$8-$24per
month
$0-$18per
month
Hosting incuded
Custom domain
included
***
***
***
***
Mobile-friendly
**
**
**
Designs available
1000+
100+
100+
100+
10+
100+
Plugins and extensions
1000+
100+
10+
Ease of use
7/10
9/10
10/10
10/10
6/10
10/10
8/10
Business blogs
Pro blogs
Hobby / personal blogs
Artists / Creative people
Absolute beginners
6
Understanding Technical
Optimization
Technical Optimization is the optimization of your sites USER EXPERIENCE.
This consists of 54 different guidelines that Google looks for. You truly need to focus on around
20 of these that really effect your rankings.
Here are the basics.
An Ideally Optimized Web Page
An ideal web page should do all of the following:
Be hyper-relevant to a specific topic (usually a product or single object)
Include subject in title tag
Include subject in URL
Include subject in image alt text
Specify subject several times throughout text content
Provide unique content about a given subject
Link back to its category page
Link back to its subcategory page (If applicable)
Link back to its homepage (normally accomplished with an image link
showing the website logo on the top left of a page)
7
8
Step 1: Running Technical Score
First things first, lets run a technical optimization test. You can use either of these tools to help
you find your score.
How to generate your technical score:
Chrome Extension:
https://chrome.google.com/webstore/detail/seo-analysis-with-
seoptim/pplbjgemahdghhnelnlihpflpdkkmmgj?hl=en
Website:
https://chrome.google.com/webstore/detail/website-
grader/ajcfjhbhhijloodmkcgcicpmlpmmekko/related?hl=en
Example of a good technical score: (misswhoeveryouare.com)
Below you will see a better explanation of each part that is important in ranking.
9
Step 2: Writing On-Page SEO
Title Tags
This is the name of the page or blog you are creating.
This is the most important for on-page SEO ranking.
Try to use your SEO keywords in the beginning of the title
Keep it under 30 characters
Descriptive Title: 30 Summer Maxi Dresses You Need to have for Fall!
Engaging Title: The One Summer Maxi Dress You Can Never Give to Your Friend!
Meta Description:
This is a description of the page you have created and tells users what your page is about
This doesn’t affect SEO rankings as much as title tag.
It’s important for getting visitors to click through.to your page.
Example Meta Description: Here are the 30 Summer Maxi Dresses we hand-picked for
your wamr day out.
Meta Tags:
These are tags or keywords you can add to better explain to Google what your page is about.
This helps categorize your pages or blogs properly when someone visits.
Example Meta Tags: Summer Maxi Dress, Maxi Dress, Dresses
10
Step 3: Structuring Your Roadmap
Sitemap
A sitemap is basically an explanation to Google on how your website's pages are structured.
Example of Sitemap:
Home
Fashion
Fall
Winter
Spring
Summer
Food
Breakfast
Lunch
Dinner
Music
EDM
Hip Hop
Jazz
How to generate your website's sitemap:
Sitemap Generator: https://www.xml-sitemaps.com/
Sitemap plugin for Wordpress: https://wordpress.org/plugins/google-sitemap-generator/
Adding sitemap file to website:
https://www.youtube.com/watch?v=cmLZ3wwNWfA:
11
Robots.txt
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots)
how to crawl pages on their website.
Now that you have your sitemap, you can easily add your robots.txt
How to generate your robots.txt:
Robots.txt website generator: http://tools.seobook.com/robots-txt/generator/
Robots.txt Wordpress plugin: https://wordpress.org/plugins/tags/robotstxt/
12
Site Speed
This is basically how fast your website loads.
Site speed is very important because it affects your front-end User Experience since people
leave your site. It also effects your back-end because Google doesn’t want to send organic
traffic to a slow page.
Running a site speed analysis:
Gtmetrix.com
tools.pingdom.com
Example of a good site speed: (misswhoeveryouare.com)
13
Writing Targeted Content
Write content that boosts your SEO
Content is king and it always will be the main factor that separates you between others. The
way that content is consumed can potentially change. Your goal is to offer something different
that makes people want to read your work.
14
Step 1: Determining Your Tone
The most important step is to take time to sit down and figure what makes you excited and what
makes you a thought leader. What topics have you spent time researching and can offer advice
to others, then figuring out the way you would like to present it.
Lets create a user scenario
Jennifer Barella, F, 32
Category
Niche
Tone
Audience
Fashion
Fashion on a budget
Playful
18-40 year old Females
Determine your niche
Find your tone. Are you funny? educational?
Who is your audience?
What actions would you like them to take?
15
Step 2: Analyzing Your Keyword Potential
Now you need to analyze what keywords to go after, which is the
Tools to analyze keyword potential:
Semrush.com: (Limited & Paid versions) Semrush is the platform we use for consulting clients
and has amazing tools to understand competitors as well. It lets you break down keywords
easily and find related keywords.
Wordtracker.com: (Limited & Paid versions) This is another tool I found that did a great job
explaining keyword potentials. It gives you a breakdown of how competitive a keyword is and
shows others that are ranking for it.
Google Keyword Planner: (Free) Nothing simpler than using Google's own keyword analysis
tool. You can sign up for an ads account (don’t have to spend) and get access to this tool.
Spyfu: (Limited & Paid versions) This tool is simple to understand and gives you the most
important information you need. If you want to compare your traffic to another person, this can
help you.
16
Step 3: Finding Inspiration for Content Writing
Believe me, we’ve been there. Many of the questions we get is how to find engaging articles.
After creating a blog, and finding your niche, you want to write about content that grabs people's
attention.
17
Relevant Competitor Tracking
Epicbeat : EpicBeat is the modern marketer's Swiss knife.If you are looking to understand more
about what your competitors are doing right, this tool can really help. It’s able to pull important
metrics about the content being posted and how it is consumed by their users.
Not only does EpicBeat make short work of both content and trending news research but also
helps in curating this content back to your site in three clicks. Through deep analysis of popular
content in your niche, it identifies and inspires ideas that can percolate into your own content
strategy.
Post-creation promotion questions right from which channel to target to who can sway your
audiences with your content are a matter of clicks on EpicBeat.”
Below I ran a quick check of “Joe Pulizzi” who runs a podcast and instantly found information
about his post engagement. I was also able to break down the style and channels he uses to
promote this work.
18
Subscribe to Industry-specific blogs:
You’re most probably going to have others that will write about similar content. Subscribe to
their newsletter to help you find current events. One alternative to subscribing manually is using
Feedly
Feedly is an amazing platform that helps eliminate content overload - which is a major issue
for bloggers. The platform learns from your favorite posts and highlights that you make and
easily sends it directly into your google drive or spreadsheets.
One of their newest features is called mute filters which comes in handy when you want to drill
down on a specific niche of a category. Let's say you want to talk self-driving cars but don’t want
any mentions of Tesla, you can filter it from your Feedly list.
19
Step 4: Creating Your Content Synopsis
There are many ways to analyze what keywords to write about. In the next section we will be
talking about where to find inspiration, but first we must determine what keywords we want to
rank for.
Below we have created a template content synopsis that we use ourselves with our own clients.
It helps everyone understand what the mission is and stay focused.
Here is access to our content synopsis guide we use for
for our own clients:
Free Content Synopsis Guide
20
Backlinking
Backlinking is basically when 1 website links to another.
Here comes the million dollar question, how can I boost my SEO?! Work smart & consistancy..
Step 1: Social Backlinking & Proof
You should register an account on all of the major social media accounts.
Facebook
Twitter
Pinterest
Instagram
Linkedin (yes.. Create one)
This doesn’t mean you need to constantly update all of them. You typically want to keep 2 as
your golden platforms based on the industry you are targeting, and the rest should be updated
once a week.
Here are some other backlinks that you should also build (yes, you are considered a personal
brand):
http://about.me/brand-name
http://brand-name.posterous.com/
http://profile.typepad.com/brand-name
http://www.squidoo.com/lensmasters/brand-name
http://www.stumbleupon.com/stumbler/brand-name
http://www.etsy.com/people/brand-name
http://en.gravatar.com/brand-name
http://www.scribd.com/brand-name
http://brand-name.livejournal.com/
http://brand-name.hubpages.com/
http://www.flickr.com/photos/brand-name/
http://photobucket.com/user/brand-name/profile/
21
Step 2: Distributing your article
Here are just some examples of websites where it’s great to share your content:
Slideshare: If you turn your written content into a powerpoint slide you can share it on
Slideshare for people to read.
Zest.is: : Suggest your article on the platform and if approved, you will be featured on
their board.
Medium: if you aren’t currently using Medium, you should. It’s another channel that is
becoming very popular for most industries. I suggest using this platform to talk about
your journey throughout your week and what you learned. People gravitate to stories
and it lets you create quick content to share. (dive deeper into this in our next guide)
Google News: If you are consistent with your posts and have created quality content so
far, getting featured on Google news is the next step.
Find Resource Pages, or called Link Roundups
Here are a few strings of text you can enter in Google to find opportunities of
websites to link from.
“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
“Keyword” + “useful links
Facebook Groups
Engagement Groups: Join many Facebook groups that have an “engagement
day” - this is where the members post their content pieces and others engage
with them if they are relevant.
Company Channels: Join niche Facebook groups where the members will find
value from your content. For example, let’s say you wrote an article about your
amazing trip to China. By doing a simple Facebook search, I was able to find a
niche facebook group with members who would be sure to read the story.
22
23
Secret Backlinking Flow
First, let’s get your commitment.. I’m about to share a strategy most bloggers or companies
won’t share with you. BUT after you read it you have to commit to this strategy for at least 2
months.. Can you do it? Consistency.
1. Who is your audience (explained in “determining your
tone”)
2. Who sells products ,services, or influences your
audience
3. Narrowing down your list to those that could benefit
from your article and be featured.
4. Finding their email address.
5. Reaching out to be featured on your piece
Template 1: Soft approach
“Hi {NAME}
My name is Jennifer and I run an awesome blog about fashion trends!
I’m writing this awesome thought-piece about new wig styles for 2017 because some of my
audience has been asking for them.
There’s a section in there that talks about the newest celebrity wigs and saw that you guys have
experience around it.
Was wondering if you would be interested in being featured in our piece and sharing the love?
Best,”
24
Template 2: Strong approach
“Hi {NAME},
My name is Jennifer and I run an awesome blog about fashion trends!
I found you about you guys because I’m creating an article on “30 new wig-styles try to this
Winter” and saw that you have some amazing choices.
I also saw that {COMPETITORS NAME} created a similar article so thought it would be great to
get your reference on this.
{NAME}, would you be interested in being featured in the piece and sharing it with your
followers if you love it?
Best,”
25
SEO Do’s & Dont’s
Don’t steal others content
Don’t do it.. We see many bloggers taking content from others posts. If you find a great section
that you would like to use, make sure te repurpose it by paraphrasing.
Don’t keep broken links
A broken link is the name given to a hyperlink that no longer points to its intended destination.
You’ve been won over by an article’s sales spiel and you’re desperate to see what’s on the
other side of the link, like the example below
Don’t write irrelevant content to your keywords
Irrelevant content will not only waste your time but won’t improve your rankings
Don’t build weak backlinks
It’s a waste of time for you and it won’t improve your SEO. Work with others who have a good
PA score or are writing unique content.
Don’t write too many characters in one line
You should really limit the length of your text lines. In Readability: the Optimal Line Length
should be 50 to 65 or 75 characters. That’s about 10 to 15 words, which from our experience, is
indeed a good read.
Do build genuine relationships with other bloggers
One of the most important things about SEO is that it is supposed to be natural and a part of
that is connections. Google is smart enough to know what you are doing so don’t feel that your
hard work building these opportunities won’t pay off.
Do build your personal brand outside of rankings
Why should people read your blog.. It’s a very important question to ask. Out of the thousand
pieces of content out there, you need to share a compelling reason why you are worthy of their
time.
26
Do create graphic or video content to boost your written content
One of the best ways to boost your traffic is to re-use the written content as new pieces of
graphic content or a video you can post on Youtube. When you backlink from your Youtube
channel or Pinterest consistently, it helps build your authority.
Do optimise images for SEO
With all forms of media on your website, remember to label, tag or add alt-text to them, so they
become visible to search engines. It doesn’t have to be a long description. We tend to add a
long-tailed keyword to an image, which can make all the difference. Once traceable, search
engines can understand more about what your content offers users and, if its relevant, increase
your ranking in the process.
Do Use synonyms
Don’t use your focus keyword over and over. Your text will become unreadable and you will be
risking a Panda penalty if you are stuffing your text with keywords. Make sure to use synonyms
of the keywords and keyphrases you want to be found for!
Do answer relevant questions on discussion boards
Answering questions on websites such as Quora, Linkedin, and Facebook Groups while linking
back to your website helps build a natural link (mentioned below).
Do mix no-follow & follow backlinks
Many clients focus on building do-follow links which means it passes on juice, but never work on
no-follow. Every link to your website is analyzed and even though some of them don’t directly
affect your traffic, it will in the long run.
27
Interested in our next piece?
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Next pieces:
Becoming a thought-leader in your category
This includes using channels like Medium, Quora,
Linkedin & more to build your brand!
Finding Paid Opportunities with Companies
& Organizations
Learn how to find new paid opportunities in your niche by
being an asset to their campaigns.
Boosting Your Content: How to Easily
Create Infographics, Ebooks, & Videos
From Your Written Content
Learn how to repurpose your content easily into multiple
content pieces to increase your reach!